"It was the most horrible and amazing experience of my life." Wimberly, Texas resident Christy Degenhart summed up her recent experience surviving the torrential rainfall of May 2015 with these…
6 Reasons Your Menu Should be on Facebook
If menus weren't available online, I think my husband and I actually might have starved by now. Each night around 6:00 without fail, my husband and I inevitably ask the same…
6 Kitchen Design Trends 2015
Trends may come and go, but in the home, one thing is for certain: the kitchen is the heart. From party guests and gourmet cuisine to heating cold pizza at…
How to Build a Brand & Why It Matters
The first step in learning how to build a brand is to acknowledge that a true brand is more than a logo, more than a name. A brand is a dynamic, breathing thing…
3 Psychological Principles for Social Media Marketing
By looking at some basic psychological principles, we form insight into how to make social media work for marketing. The German philosophers Max Wertheimer, Wolfgang Kohler and Kurt Koffka founded Gestalt psychology, which…
Psychology of Social Media, Part 3: How to Be More Shareable
"Change" is the theme of social media. Its very own rapid change has and is monumentally changing the way we interact with others and our approach to marketing. Our brains…
Psychology of Social Media Part 2: The 4 Basic Emotions
Social media is much more than mindless distraction. It is a world within a world indicative of our innate needs to exchange ideas, express feelings and make deep connections. The social…
16 Small Business Ideas for Small Towns, Part 2
This is the second part of our post 16 Small Business Ideas for Small Towns. Here are 8 more ideas for fabulous small businesses that have worked in other small…
Psychology of Social Media, Part 1: The Phenomenon
At its core, social media isn't as much about technology as it is about people and what makes their minds work. The psychological connection between social media and marketing is critical--perhaps…
16 Small Business Ideas for Small Towns, Part 1
Small business ideas are plentiful, but finding ones that fit your town is the trick. A bit of wise entrepreneurial advice is applicable here: find your niche. Niche shops are perfect for small…
8 Ways to Make Pinterest Trends Work For Your Business
Pinterest is a social media platform that has been popular for a while now. All of us have seen it, most of us have used it. But did you know…