Although pronunciation fails can be funny, to some people, it is akin to hearing nails on a chalkboard, or it is downright embarrassing.
“Recently, I said expidentionally instead of exponentially. I was speaking with a highly intelligent friend. I think she threw up in her mouth, a little.”Continue reading
Some families provide each other with a holiday wish list, but for those that don’t, or for that difficult-to-buy for person, you may be able to use Pinterest as your holiday gift guide.
Brilliant, right?
Of course right. Let me show you how to use someone’s Pinterest boards as your holiday gift guide this season! It’s part detective work and part putting those social media stalking skills to use.Continue reading
The German philosophers Max Wertheimer, Wolfgang Kohler and Kurt Koffka founded Gestalt psychology, which argues that human behavior can’t be truly understood by only looking at a few components of behavior. Instead, one must look at the whole individual. This line of thinking created a series of laws that illustrate the way people perceive the world. What these laws conclude is that humanity generally views the world as meaningful and complete, not as series of individual parts.
The Gestalt principles, which break down human perception into 8 laws of receptivity, are called the Laws of Perceptual Organization. The 3 psychological principles that apply best to marketing in social media will help businesses connect with their audiences in a more direct and meaningful way.
As web designers, we know color schemes are critical to appealing to your target audience. In our post “5 Reasons You Need a New Website Design” we reference a study that shows people form their first impression about a business within 3 seconds viewing the website. In 2-3 seconds you don’t have time to register content, but instantly you see the colors.
Color psychology studies how color affects human behavior. Since our reactions to color are largely subconscious, it is an intricate subject that is difficult to qualify. Skeptics of color psychology say that our reactions to colors are too subjective to classify; also, our responses vary due to gender, culture, personal experiences, and even moods. While these inconsistencies make research inconclusive, there are still studies that show that there is more to color selection than meets the eye.
