Make a Lasting Impression
Who Are You?
Isn’t that the essence of life? Figuring out who you are and what you’re doing here? Subsequently, the same is true of the brand of your business. It is your job as a company to tell your audience who you are and what your purpose is. This is done through branding. And your business brand, starts with a logo that makes a lasting impression.
In sum, just as the basic questions of who you are can be viewed as the essence of life itself, your brand is the essence of the identity of your business.
Building a Foundation
In the beginning, the foundation of any solid brand identity starts with your logo. So much so, that the right logo says everything without saying a word. In fact, it induces a connection between your brand and your consumers. Likewise, your logo establishes a bond between your company and your community of fans, friends, critics, and allies. Fortunately, it’s your opportunity to make a solid first impression and show you deliver quality service while visually expressing your purpose. At Jemully, we help you create a logo that translates the iconography of your industry into an icon in its own right.
To begin with, logos should accomplish many things. They should draw positive attention and include:
- Colors that work well in different situations
- A design that is easy to remember
- Classic elements that stand the test of time
- The ability to perform well in a variety of sizes
On the other hand, brand identity includes visual and non-visual components. Visually, brand identity is centered on 4 key elements:
- Logo Design
- Color Palette
After the Foundation is Built
To be clear, your logo and your website are not your brand. Your brand is the culmination of experience, perception, and reputation that people have of your services. This is your brand’s image. However, your brand identity is how you want your brand to be perceived. In short, it is the tangible expression of who you are.
On the non-visual side, your brand identity is composed of your brand’s personality and your brand’s voice.
At Jemully, we specialize in the the assembly of right combination of the visual and nonvisual elements into a single comprehensive guide. This guide compiles your brand’s standards for writing, formatting, and designing.
In a nutshell, brand guides ensure a continuous brand experience across all platforms. It is your brand’s visual DNA. It guarantees that all messaging is related to your company’s goals while simultaneously distinguishing your company from your rivals. Over time, that consistency across every touch-point establishes true consumer loyalty.
Working with Jemully
To sum it up, whether you run a startup or lead a large corporation, every business has a brand identity, whether they realize it or not. This identity develops your brand’s own unique stance and differentiates it from competitors. Finally, this differentiation allows you to both strategize and to build a loyal customer-base. Even better? A solid brand identity turns followers into loyal customers. And in the end, into something much, much more valuable – fans.
We’re here to help you develop and curate your brand’s identity. Contact us today! …Your fans are waiting.