Or: Why constantly promoting your services on social media can have the opposite effect.
What if when you were with your friends, you could only talk about ONE thing… every single time you hung out. And that one thing was something you were trying to sell them. YIKES. Probably not the best way to keep friends around, right?
The same idea holds true for social media practices. If a company only posts about their products and services, their followers may quickly tire of hearing about it. Ideally, companies will intersperse this type of information among other content that is a little more personal and engaging. Just as your friends want to learn more about you, a company’s following typically wants more than just a sales message.
At Jemully, we like to follow the “80/20” rule for social media marketing. This rule says only 20% of the content will directly promote your products or services. The other 80% can be topics related to your brand, or things that you have strategically planned that your audience will enjoy. We can adjust these percentages, depending on the client, but it is a good rule of thumb. You are more likely to get engagement on your posts if they vary in type. It makes your sales pitch less likely to be tuned out by your audience.