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The 80/20 Rule of Content Marketing

Or: Why constantly promoting your services on social media can have the opposite effect.

What if when you were with your friends, you could only talk about ONE thing… every single time you hung out. And that one thing was something you were trying to sell them. YIKES. Probably not the best way to keep friends around, right?

The same idea holds true for social media practices. If a company only posts about their products and services, their followers may quickly tire of hearing about it. Ideally, companies will intersperse this type of information among other content that is a little more personal and engaging. Just as your friends want to learn more about you, a company’s following typically wants more than just a sales message.

At Jemully, we like to follow the “80/20” rule for social media marketing. This rule says only 20% of the content will directly promote your products or services. The other 80% can be topics related to your brand, or things that you have strategically planned that your audience will enjoy. We can adjust these percentages, depending on the client, but it is a good rule of thumb. You are more likely to get engagement on your posts if they vary in type. It makes your sales pitch less likely to be tuned out by your audience.

20 percent self-promotion and 80 percent other content

 

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Using Long-Tail Keywords In Your Web Content

Long-Tail Keywords (LTKs) can be your secret SEO weapon for attracting highly specific and actionable traffic.

As anyone not privy to Google’s ever-evolving search engine crawling algorithm can (and should) tell you, SEO (search engine optimization) is a long-term commitment and the process is never finished. Text-based content, meta descriptions, image descriptions, headings, URLs, links… there are an awful lot of factors and knowing the list is an essential part of the uphill battle. Here, we are focusing on one specific and unheralded element of SEO: The Long-Tail Keyword.

But first…

Keywords

While they are not officially designated like the items listed above, keywords woven throughout your site, and the relevance and richness they lend your content, are ultimately the most important factor in SEO. Search engines (Google) seek to find the results that best match a Googler’s inquiry. Google is really good at finding the best results. That’s why it’s so popular. The best results (websites) are those best able to demonstrate to Google’s crawling non-human bots that they have the best and most relevant content. So basically, if you want to show up on the results page when someone searches for “shoes,” your website better be all about shoes, or at least have a lot of shoe-related content.

Over the years, there have been loopholes and cheats that enterprising webmasters have found to artificially boost their SEO. For example; cramming an unnatural amount of keywords into a page, or using trendy keywords in content that had otherwise nothing to do with those particular trends. These practices and many others are always snuffed out by Google’s crawlers, which are constantly improving because—you guessed it—negating shady practices ultimately helps yield better search results to Googlers. Again, Google is very good at this, which is why Google is far and away the top search engine, owning an estimated 70% of the global search engine market. Read more

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Factors Impacting Your Social Media Management Costs

Which major factors can cause the cost of social media management to go up (or down)?

Costs go up and down as your social media needs change. There is no “one size fits all” approach. Here is an overview of the key factors that cause your social media budget to fluctuate. Read about each factor in greater detail below.

  • Strategy
  • Frequency of posting & engagement
  • Quality of posting
  • Scope of creative services (graphic design, video creation/editing, writing service)

1) Strategy

Before a social media campaign’s frequency, quality, and creative services can be determined, a strategy must be developed. How detailed should your social media strategy be? Social media strategies begin with determining the target audience, selecting the right platforms, and then defining the goals, measurables, and conversions. These aspects can be as general or as highly detailed as you see fit, but they must both be in place. The more detail, the better.

For our comprehensive guide to defining your target market, click here.
Goals, Measurements, Conversions – What are you looking to achieve with your social media campaign? Knowing your goals will help your social media team (whether they are in-house or an agency) put together a strategic plan to accomplish the goals. Some goals to consider are:
  • increasing followers to boost brand awareness and website traffic
  • engagements and interactions including comments, likes, shares, re-pins, lists, etc.
  • customer service and answering customer questions through social media messaging
  • lead generation through sign-ups, downloads, phone calls, brick-and-mortar visits, etc.
  • online sales

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How Much Does Social Media Management Cost?

How much does social media management cost?

Naturally, the cost of hiring a social media manager to handle your company’s accounts will vary depending on whom you ask and where they are located. Here are a few things to keep in mind regarding how much social media management will cost when setting your budget.

What do you hope to accomplish with your social media presence?

Some businesses like to be active every day; lots of posts, and near-instantaneous responses to every customer or follower interaction. These are worthwhile, valuable goals. Yet, accounting for a few variables—not every company requires this level of activity, and not every company has enough time to devote to this level of activity—it is not always realistically attainable. Read more

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Facebook Notes or Facebook Instant Articles?

Facebook Instant Articles or Facebook Notes—which should your business use?

With marketers continuously looking for new ways to leverage their content marketing strategies, all developments in publishing platforms must be evaluated. Facebook is a social media giant and an influential marketing platform. Despite its ubiquity, Facebook offers features that are undervalued for content marketing purposes. Those features? Facebook Notes and Facebook Instant Articles. First, let’s very simply define each tool. Then, we will explore the highlights with pro-con lists. Read more

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Cheesy Cauliflower Muffins

Cheesy Cauliflower Muffins

Ingredients

  • 3 cups raw cauliflower florets - finely pulsed (about 1/2 of a large head of cauliflower)
  • 2 large eggs
  • 1/2 cup + 1/2 cup shredded cheddar cheese
  • 1/4 cup almond flour
  • 1/2 tsp baking powder
  • 1/2 tsp dry Italian seasoning herb blend
  • 1/4 tsp onion powder
  • 1/4 tsp garlic powder

Instructions

  1. Preheat oven to 375F. Line a cupcake/muffin pan with cupcake liners. (We suggest using parchment cupcake liners so the muffins will not stick.)
  2. Combine cauliflower, eggs, 1/2 cup cheese, almond flour, baking powder, Italian seasoning, onion powder and garlic powder. Mix with a large spoon or spatula until smooth.
  3. Using an ice cream scooper, scoop batter into muffin cups, about 2/3 full. You should be able to fill 11 liners. Sprinkle remaining cheese over muffins.
  4. Bake for 20-25 minutes until muffins are completely cooked and no longer wet to the touch. If desired, garnish with fresh chopped parsley before serving.

Notes

Recipe from: http://kirbiecravings.com/2016/10/cheesy-cauliflower-muffins.html

Recipe Management Powered by Zip Recipes Plugin
https://jemully.com/cheesy-cauliflower-muffins/
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17 Digital Marketing Problems to Pounce on in 2017

As part of our New Year’s coverage, here is a list of marketing tasks to tackle in 2017. Every business has digital marketing problems and bugaboos that might benefit from a little TLC. It’s easy to lag behind the cutting edge or get buried under an inordinate to-do list. Potential areas of improvement might involve capitalizing on new trends; and finally getting around to things that really should have been done ages ago will make for ready-made New Year’s resolutions.

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Looking forward: Instagram in 2017

It’s that time of year; the “New Year, New Me” posts are cluttering your social media feed. Sorry about that. We aren’t here to tell you we are going to be different than last year, but we do continue to believe in the power of social media. We’ve decided the new year means we are going to be fully dedicated to following the newest trends and being a few steps ahead of the curve. Here is what lies ahead for those using Instagram for business in 2017.

Experience, Live Action, and Community are words that we believe describe what 2017 has in store. Social media is going to be booming with live video and powerful visuals (an attempt to get rid of FOMO?). Now, everyone can experience a live event, no matter their location. Read more

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Web Design Trends in 2017

We are concluding our New Year coverage with this look at web design trends in 2017. If you are looking to make big changes in 2017, be sure to apprise yourself of the latest trends returning the best results. Jemully Media’s Web Trends 2017 is a great place to start.

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17 Business Books for a Trailblazing 2017

 At Jemully Media, one of our many New Year’s resolutions is to read more. Not just online reading—but actually cracking a good book that may impact our lives and our work. Read on for Jemully’s 2017 reading list comprising books on business, creativity, psychology, and many other topics, as well as a few words to the wise.

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Are You Done With Social Media?

“I’m done with social media.”

Every once in a while, we hear people say things to this effect. I know I’ve heard a variety of reasons, and undoubtedly many more exist. These are some of the more common ones:

  • The detox effect that comes with “unplugging,” even for just a little while
  • Putting social media out of sight and out of mind frees up our mental faculties
  • Potentially massive time savings make time for more productive activities
  • Recognizing that social media can bring out the worst in you, and then choosing to avoid it

These reasons are pretty substantial on paper, but I’m not really convinced that quitting social media actually works for any extended period of time without a zealous, unrelenting commitment. Social media isn’t a light switch to simply be turned off. Read more

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SEO Expertise in Five Easy Steps (PDF Guide Available)

Are you looking for a way to improve your company’s web presence, but unsure where to start? Search Engine Optimization, or SEO, is an important process to go through for companies with online footprints of all shapes and sizes. For decades, there have been tricks and shenanigans for improving your standing in Google’s search results, but each one inevitably fades into irrelevancy as Google evolves.

There are best practices to achieve a more concrete SEO boost that will not be subject to the closing of any Google’s loopholes. As a guide, Jemully Media has authored a 12-page PDF loaded with SEO strategies and infographics intended to spread the word about healthy SEO practices for companies looking to improve their search engine optimization and show up in a greater number of Google search results. Read more

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Pinterest 101 (PDF Guide Available)

Social media is so integral for many businesses today, and if you’re not already running a tight social ship, things can get a bit overwhelming. Pinterest is one of the fastest growing social media platforms and perhaps the most addictive and visually driven of them all. Pinterest works really well for many different kinds of companies, especially the ones who really know how to get the most out of that specific platform.

If you are think Pinterest may be the perfect augmentation to your online presence, then there are many best practices to consider. As a guide, Jemully Media has authored a 16-page PDF loaded with beginner-friendly Pinterest strategies and infographics intended to spread the word about how a healthy Pinterest account can give your company’s social media footprint the jolt that it needs, and keep you ahead of the curve. Read more

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SURVEY – Find out how Small Businesses in West Texas market themselves

How do you market your company? Do you know how other businesses in your area market themselves? Take Jemully’s West Texas Small Business Survey and learn about the marketing practices of peer companies.

Survey Takes About 4 Minutes To Complete

The purpose of this survey is to provide a snapshot of the marketing practices of small-to-medium sized businesses in West Texas. This survey will provide participants an opportunity to think critically about their own business, and a chance to measure themselves against fellow and neighboring businesses in West Texas. For the best possible results, please answer this survey honestly and accurately. Read more

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Why Your Company Needs a LinkedIn Page

Think of a recent professional networking event you have attended. How many people were there? 100? 200? How would you feel about one with 433 million people? That is approximately how many people are currently using LinkedIn.

Don’t miss out on all the valuable connections and relationships that LinkedIn has to offer. Not only is it something you need to tap into personally, it’s important to create a separate page for your business. Engage with like-minded people, stay up-to-date on industry trends, and show off where your business excels. Read more

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Digital Marketing Update: August 2016

Jemully has rounded up a few odds and ends, including some news, and a few digital marketing statistics published by SmartInsights.com in June. Read on to find out what’s going on the world of digital marketing.

Snapchat has overtaken Twitter in daily users.

This isn’t really a reflection on Twitter so much as it’s a referendum on how perfectly tailored Snapchat is to daily life in 2016. Twitter still has its uses, and it will continue to be an easy place to publish quick thoughts, microblogs, and other messages for which written text is the ideal medium. Read more

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More Than Just Selfies: A Guide To Instagram for Business

instagram for business jemully media

When Instagram started in 2010, it quickly escalated the trend of selfies. While selfies with duck faces are still posted a little too frequently, (see images below) Instagram is blooming into a creative space where users have the ability to showcase a different side of their personality.

-Duck face- (4)

Instagram is also evolving into the perfect niche for a business to advertise and connect with people in a different way than they do on other platforms.

Until recently, Instagram was solely comprised of personal accounts. Read more

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Origins of Marketing Terms (Infographic)

In the last few years, history has been made. Words like selfie, selfie stick, twerk, derp and bae have all been added to the dictionary. It’s not surprising to hear something new everyday. Despite the ever-evolving lingo, there are a few marketing terms that seem to not be going anywhere anytime soon.

Have you ever stopped and wondered where some of these common words come from? No need to brush up on your marketing etymology to find out–we’ve decoded 6 frequently used marketing terms for you ourselves. Read more

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10 SEO Techniques (You Needed Yesterday)

I see you working incredibly hard to keep your social media updated and to have the most beautiful website. How come you still aren’t seeing any major results? Sadly, if you’re not steadily improving your SEO (Search engine optimization), it could all be for nothing.

When people search for a company like yours in their browser, you need to be one of those first results. Otherwise, your website will be greatly overlooked.  Employing SEO techniques is one of the most powerful tools any and every business can use to increase web trafficRead more

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