Search Engine Optimization (SEO)
Need to Get Found Online?
What is SEO?
Search Engine Optimization (SEO) is the process of helping your website get found by search engines like Google, Bing, or Duck-Duck-Go. This process combines many factors that require technical expertise, keyword research, writing expertise, and link-building.
SEO is no longer just a game webmasters play against search engines such as Google. Because organic search rankings are at stake (a prize worthy of competition), gamesmanship has always been part of the equation. In the past, this gamesmanship has led to dubious tactics that have since been rooted out.
SEO is always evolving
Many of the tricks that worked in the past no longer provide any benefit. On one hand, the game is still on (remember the stakes!). But, on the other hand, there are no quick fixes. If you count on gimmicks to rocket you to the top of the rankings, then don’t expect to stay there for any extended period. Search engines are constantly evolving, and they’re doing so precisely for the purpose of making sure that gimmicky tactics DON’T work. The real key for lasting success in SEO is to provide great, helpful content. Then, that content will earn links from trustworthy sources, and stay attuned to the latest best practices in optimization.
Improve Your Page Rank
This is where Jemully Media can help. We use analytics to help you keep your website optimized long-term. Trying to cheat the system may occasionally create a spike in traffic, but it leaves you vulnerable to search engine-imposed penalties just as often. SEO done right is not a get-rich-quick scheme. In fact, SEO done right is a system through which you can draw steady traffic and be competitive in the rankings by playing within the rules.
Transparency: 24/7 Access to Your Data
Part of our SEO process is to create a dashboard of all the analytics. Our team monitors the data and makes adjustments in our efforts in order to keep those numbers trending upward. All along, we give you access to watch the charts right along with us. You have access to see if what we are doing on your behalf is having a positive impact.
Start with On-Page SEO
We can help you in many areas, including properly deploying your keywords, and optimizing your meta-data. Add in some rich content that informs and entertains the masses, and you have the keys to helping people find your website. The importance of earning links from reputable websites cannot be underestimated either. Joining the Jemully Media client network grants you access to links and referrals that most SEO services could never provide.
Keywords vs. MetaData
Keywords can be as simple as words found in your text, provided the words also represent the text as a whole. The next level of this process is integrating the keywords into your meta-data. We add them in the underlying “back-end” of your text. For example, we place the keywords in the URLs of subheadings and title tags, etc. This process boosts your site’s SEO score (again, this is provided that the keywords being used match the page in question.)