We Help You Get Found Online
When it Comes to Energy Sector Marketing, We Know the Drill
The world has changed. Your world has changed with it. It takes energy to keep up with the changes. As the industry gets younger, your referrals are being replaced by people looking you up online. And, what happens if they cannot find you there? With more than 10 years marketing and media experience in the oil and gas industry, we understand the problems you face. We get it. We’re here to help you get found online.
marketing Services for the energy sector
Website Design & Management
If you don’t do anything else, get a good website. This is the place to start in your oil and gas marketing. People don’t use printed directories any more. And, referrals are being replaced by online reviews. If you don’t have a website, or yours is very out of date, you could be passed over for another company. Get a website that you own, not a freebie that ultimately belongs to the company that provided it. Stay in the race. Turn your website into your hub online.
Examples: IIA Field Services and RD Energy Group
With stiff competition for good help, a job board integrated into your company website gives potential hires an opportunity to learn why they would want to work for you. List all of your open positions on your own website. With a your job board on your site, you’ve brought the candidate to your own domain, where your best messaging lives to promote your company culture and benefits. Take that further step by creating a job board to make it easy for them to apply online.
Example: Integrity Wireline
Social Media & Content Marketing
Imagine this. You have the best team and your prices can beat the competition. How can you let potential clients know? By telling them in words and showing them pictures. This is content marketing. Content is the second place we recommend for oil and gas marketing. Let us write and deliver your message. We will publish it on your website, post it on your social media, and send it out through email. We’ll make sure people know how good you guys are!
SEO (Search Engine Optimization)
What most people do is pick up their phone and say, “I’ll Google that.” Make sure your company can be found when someone googles your service. Search Engine Optimization (SEO) is a multi-faceted, on-going process that helps the content of your website show up on Google searches. We have developed a proven SEO process that will bring you success through oil and gas marketing.