Origins of Marketing Terms (Infographic)
In the last few years, history has been made. Words like selfie, selfie stick, twerk, derp and bae have all been added to the dictionary. It’s not surprising to hear something new everyday. Despite the ever-evolving lingo, there are a few marketing terms that seem to not be going anywhere anytime soon. Have you ever stopped […]
7 Proven Steps to Defining Your Target Audience
Unless You Have A Website, You’re Not in Business

Do you remember life before cellular phones? How did we ever do anything? We live in a time when technology makes life easier (and sometimes more complex) to the point that doing most things without the aid of technology seems preposterous. While mobile phones have warped everyday life over the past few decades, business websites have […]
6 Reasons Your Menu Should be on Facebook
If menus weren’t available online, I think my husband and I actually might have starved by now. Each night around 6:00 without fail, my husband and I inevitably ask the same question: So, what’s for supper? We can’t seem to agree on a place and eventually, one of us gets hangry. Thankfully, since Facebook implemented its Menu […]
Brand Identity: “Be Like the Cool Kids”
Yeah, they’re invincible, and she’s just in the background. And she says, “I wish that I could be like the cool kids, ‘Cause all the cool kids, they seem to fit in. I wish that I could be like the cool kids, like the cool kids. —Cool Kids by Echosmith If you’ve listened to a […]
Consequences for Ignoring Mobile Web Design

We knew it would come–the time when mobile web design would take over. At the beginning of the year we predicted mobile 1st to be a top 2015 website design trend, and with recent changes by Google, it is surpassing trend status and quickly becoming a necessity. If your business already has a mobile web design, […]
Business Blogs: 12 Major Benefits (& Blunders)

Business blogs are gaining attention for being the invaluable marketing tool that industry leaders have believed them to be for some time now. One of the first questions business leaders ask regarding a blog is, “What’s the ROI?” Valid question. With enough successful business blogs paving the way, there is growing research to answer it with […]
What Makes the Best Social Media Campaigns Great?

Everyone is looking for a comprehensive recipe for the perfect something or other. That’s what we do these days: the easiest path to success is in replicating proven successful models. The video below is a 2005 commercial providing a checklist (with tongue firmly in cheek) for creating the best possible Super Bowl ad.
3 Psychological Principles for Social Media Marketing

By looking at some basic psychological principles, we form insight into how to make social media work for marketing. The German philosophers Max Wertheimer, Wolfgang Kohler and Kurt Koffka founded Gestalt psychology, which argues that human behavior can’t be truly understood by only looking at a few components of behavior. Instead, one must look at the whole individual. This line of thinking created […]
Social Media Growth: Get Connected

Social media growth is a hot topic among marketers, no doubt. Business owners from all kinds and sizes of companies are asking the question, how do we do it? Gurus are filling up the blogosphere with how-to’s and tips for social media growth. And now the ability to measure ROI for online marketing is growing, which […]