Brand Identity: “Be Like the Cool Kids”
Yeah, they’re invincible, and she’s just in the background. And she says, “I wish that I could be like the cool kids, ‘Cause all the cool kids, they seem to fit in. I wish that I could be like the cool kids, like the cool kids. —Cool Kids by Echosmith If you’ve listened to a […]
Tips for a Simple Business Plan

In most things, we like to follow Henry David Thoreau’s advice to simplify, simplify, simplify. His advice is perfect for creating a simple business plan. We like simple. You don’t have to have your MBA to write a compelling yet simple business plan. You need a vision, and you might need to do a little market research. […]
How to Build a Brand & Why It Matters

The first step in learning how to build a brand is to acknowledge that a true brand is more than a logo, more than a name. A brand is a dynamic, breathing thing that evolves and grows. It lives, it connects, it touches, it evokes, and it produces. Figuring out how to build a brand means putting the […]