Yeah, they’re invincible, and she’s just in the background.
And she says,
“I wish that I could be like the cool kids,
‘Cause all the cool kids, they seem to fit in.
I wish that I could be like the cool kids, like the cool kids.—Cool Kids by Echosmith
If you’ve listened to a pop radio station in the last year you’ve heard Cool Kids by Echosmith. The simple and repetitive lyrics express the familiar teenage feelings of not fitting in to the cool crowd.
It’s also illustrative of dynamics in the marketing world. The marketing cool kids are doing something right, and thousands of marketers are wandering around the internet trying to nail down what it is.