National Poetry Month

As you may be aware, April is recognized as National Poetry Month and also, Gardening Month. (Two of my favorite things, if you’re keeping count.) In an effort to reclaim a bit of my life from busyness and encouraged by the reminder of National Poetry Month (#npm), I have been reading poems aloud to my 2 year-old, usually […]
How to Build a Brand & Why It Matters

The first step in learning how to build a brand is to acknowledge that a true brand is more than a logo, more than a name. A brand is a dynamic, breathing thing that evolves and grows. It lives, it connects, it touches, it evokes, and it produces. Figuring out how to build a brand means putting the […]