7 Proven Steps to Defining Your Target Audience
Why You Might Desperately Need Brand Management Clean-up
Now that social media is the place for marketing, businesses need an increased focus on consistency in brand management. We see it all the time–social media profiles for the same business contain varying and confusing information. Facebook will have one logo, while Twitter shows a different one. Their LinkedIn hasn’t been updated in months or there is […]
Brand Identity: “Be Like the Cool Kids”
Yeah, they’re invincible, and she’s just in the background. And she says, “I wish that I could be like the cool kids, ‘Cause all the cool kids, they seem to fit in. I wish that I could be like the cool kids, like the cool kids. —Cool Kids by Echosmith If you’ve listened to a […]
How to Build a Brand & Why It Matters

The first step in learning how to build a brand is to acknowledge that a true brand is more than a logo, more than a name. A brand is a dynamic, breathing thing that evolves and grows. It lives, it connects, it touches, it evokes, and it produces. Figuring out how to build a brand means putting the […]
Color Psychology in Web Design and Online Marketing

As web designers, we know color schemes are critical to appealing to your target audience. In our post “5 Reasons You Need a New Website Design” we reference a study that shows people form their first impression about a business within 3 seconds viewing the website. In 2-3 seconds you don’t have time to register content, but […]
5 Reasons You Need a New Website Design

We look at a lot of websites. You could say that we are websiteseers. And we’ve noticed there’s a whole category of websites out that are somewhere between good and bad. Let’s call them the Bachelor Pad websites. A bachelor pad site is fully functional (so it’s not totally bad), but it’s so generic and unimpressive that it’s […]