Social Media Marketing: Free Or Not Free?
7 Ways to Crush Social Media like Buzzfeed
With 150 million monthly users, Buzzfeed has launched into viral hemispheres that were previously uncharted. Valued at three times more than the Washington Post, it seems as though Buzzfeed has solved the mysterious love affair between audience and content by finding what makes them connect.
With articles about necklaces that hold a full slice of pizza in a pouch around your neck to dozens of others littered with kitten memes, you might be thinking that sites like the New York Times are more credible. After all, The Times drives around 57 million monthly unique visitors!
You might not be aware that in addition to all the pizza and cat stories, Buzzfeed also reports on serious issues like Syria and the coming Presidential Election. Also, Buzzfeed currently sees one billion monthly users. In just four years, Buzzfeed has transformed into one of the fastest growing social media business with over 300 staff, including a Pulitzer prize winner.Continue reading
Why You Might Desperately Need Brand Management Clean-up
Now that social media is the place for marketing, businesses need an increased focus on consistency in brand management.
We see it all the time–social media profiles for the same business contain varying and confusing information. Facebook will have one logo, while Twitter shows a different one. Their LinkedIn hasn’t been updated in months or there is a link for an March special and it’s June.
Which profile is up to date? Are these social media profiles for the same business or separate ones?
You do not want customers to ask these questions. You want current and complete social media profiles to further your brand identity. Ours is a world of fast clicks and quick scrolls, and instant brand recognition is imperative.
6 Smart Tips for Brand Storytelling in Social Media
Social marketing through brand storytelling is about connection. So, you’re a business owner and you’ve got a killer product. Do people know about you? More so, do people believe in your brand?
On social media people share videos, details about their lives, recipes, and advice on anything from what removes carpet stains to which pediatrician has a good reputation. These snippets are pieces of our respective stories. And therefore, the most successful online marketing occurs through storytelling, which connects your audience and your brand.
Finding out what will motivate your audience to connect (and stay connected) to you requires some forethought and research. It takes more than merely posting frequently about your business.
“Too many brands continue to fail at convincingly placing what they have to offer inside the lives of the people they are trying to reach.” —Mark Di Somma, Branding Strategy Insider
But this is what brand storytelling does. So, how do you place your brand inside people’s lives?
5 Reasons You Need a New Website Design
We look at a lot of websites. You could say that we are websiteseers. And we’ve noticed there’s a whole category of websites out that are somewhere between good and bad. Let’s call them the Bachelor Pad websites. A bachelor pad site is fully functional (so it’s not totally bad), but it’s so generic and unimpressive that it’s not good. You could say these sites need a “woman’s touch.” Some may only need touching up, but some need a completely new website design, and stat!
