7 Proven Steps to Defining Your Target Audience
Brand Identity: “Be Like the Cool Kids”
Yeah, they’re invincible, and she’s just in the background. And she says, “I wish that I could be like the cool kids, ‘Cause all the cool kids, they seem to fit in. I wish that I could be like the cool kids, like the cool kids. —Cool Kids by Echosmith If you’ve listened to a […]
Tips for a Simple Business Plan

In most things, we like to follow Henry David Thoreau’s advice to simplify, simplify, simplify. His advice is perfect for creating a simple business plan. We like simple. You don’t have to have your MBA to write a compelling yet simple business plan. You need a vision, and you might need to do a little market research. […]
What a Social Media Strategy Means for Small Businesses

The concept of “social media strategy” is not new. Facebook, the flagship of social networking worldwide, has already been around longer than a decade. Since the inception of the Internet, people have used the web to make purchases, express opinions, and share content. For an artist, “media” means such things as wood, watercolor, and celluloid. For […]
Is Facebook for Business Worth It? 4 ROI Tracking Tips

If you’re a business owner, you’ve probably asked these questions, at least once: Should I be on Facebook? Why? Will I get any real conversions from it? We are constantly engaged in conversations with each other and with clients about the importance and the role of social media in business. This article is a great read and got our wheels […]