Your Twitter account represents your business; it’s a part of your brand. I’ve been on Twitter for several years managing various client accounts and it’s easy to see who knows what they’re doing and who doesn’t. Like it or not, a business that displays a degree of social media acumen is a business that gains trust in the eyes of consumers.
If you want your business to be well-represented on social media (and why wouldn’t you?), it’s important to know what you’re doing. Here are 25 Twitter do’s and don’t’s for business.