Using Long-Tail Keywords In Your Web Content

how long-tail keywords help your SEO

Long-Tail Keywords (LTKs) can be your secret SEO weapon for attracting highly specific and actionable traffic.

As anyone not privy to Google’s ever-evolving search engine crawling algorithm can (and should) tell you, SEO (search engine optimization) is a long-term commitment and the process is never finished. Text-based content, meta descriptions, image descriptions, headings, URLs, links… there are an awful lot of factors and knowing the list is an essential part of the uphill battle. Here, we are focusing on one specific and unheralded element of SEO: The Long-Tail Keyword.

But first…

Keywords

While they are not officially designated like the items listed above, keywords woven throughout your site, and the relevance and richness they lend your content, are ultimately the most important factor in SEO. Search engines (Google) seek to find the results that best match a Googler’s inquiry. Google is really good at finding the best results. That’s why it’s so popular. The best results (websites) are those best able to demonstrate to Google’s crawling non-human bots that they have the best and most relevant content. So basically, if you want to show up on the results page when someone searches for “shoes,” your website better be all about shoes, or at least have a lot of shoe-related content.

Over the years, there have been loopholes and cheats that enterprising webmasters have found to artificially boost their SEO. For example; cramming an unnatural amount of keywords into a page, or using trendy keywords in content that had otherwise nothing to do with those particular trends. These practices and many others are always snuffed out by Google’s crawlers, which are constantly improving because—you guessed it—negating shady practices ultimately helps yield better search results to Googlers. Again, Google is very good at this, which is why Google is far and away the top search engine, owning an estimated 70% of the global search engine market.Continue reading

SURVEY – Find out how Small Businesses in West Texas market themselves

west texas small business marketing survey

How do you market your company? Do you know how other businesses in your area market themselves? Take Jemully’s West Texas Small Business Survey and learn about the marketing practices of peer companies.

Survey Takes About 4 Minutes To Complete

The purpose of this survey is to provide a snapshot of the marketing practices of small-to-medium sized businesses in West Texas. This survey will provide participants an opportunity to think critically about their own business, and a chance to measure themselves against fellow and neighboring businesses in West Texas. For the best possible results, please answer this survey honestly and accurately.Continue reading

10 SEO Techniques (You Needed Yesterday)

10 SEO techniques (you needed yesterday)

I see you working incredibly hard to keep your social media updated and to have the most beautiful website. How come you still aren’t seeing any major results? Sadly, if you’re not steadily improving your SEO (Search engine optimization), it could all be for nothing.

When people search for a company like yours in their browser, you need to be one of those first results. Otherwise, your website will be greatly overlooked.  Employing SEO techniques is one of the most powerful tools any and every business can use to increase web traffic. Continue reading

Buy Local: 10 Ways to Win

buy local for small business week

Put your money where your heart is, the saying goes.  Buying local simply means choosing stores and brands that are locally owned and operated. Spending your money at small businesses instead of corporate and chain stores benefits a community more than most people realize. We see the small picture: $5 here, $10 there, but what does it matter?

In honor of National Small Business Week, (#DreamSmallBiz) let’s educate ourselves a little.

Where we choose to spend our money has an economic ripple-effect and most of us are unaware. Think about money as a life source for every city. Like blood and oxygen, you have to keep it flowing within the community, or the vitality diminishes. One way to pump life back into a town, whether big or small, is to buy local. Let’s talk about why!

HOT POINT: Keep money circulating in your community rather than bleeding out to chain stores and other communities. (Click to tweet)

Continue reading