Communication is the basis of human relationships, is it not? Social media, in a very broad sense, is one example of how we are constantly creating new and innovative ways to facilitate conversation. One of our current favorite trends in online communication is Twitter chat. Twitter chat is one more reason why businesses should board the Twitter train.

Why should businesses tweet?

• 30% of brands experience increased customer loyalty after establishing a social media presence. (HubSpot)
• 64% of users are more likely to buy from brands they follow on Twitter. (KISSmetrics)
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