Social marketing through brand storytelling is about connection. So, you’re a business owner and you’ve got a killer product. Do people know about you? More so, do people believe in your brand?
On social media people share videos, details about their lives, recipes, and advice on anything from what removes carpet stains to which pediatrician has a good reputation. These snippets are pieces of our respective stories. And therefore, the most successful online marketing occurs through storytelling, which connects your audience and your brand.
Finding out what will motivate your audience to connect (and stay connected) to you requires some forethought and research. It takes more than merely posting frequently about your business.
“Too many brands continue to fail at convincingly placing what they have to offer inside the lives of the people they are trying to reach.” —Mark Di Somma, Branding Strategy Insider
But this is what brand storytelling does. So, how do you place your brand inside people’s lives?
