Now that social media is the place for marketing, businesses need an increased focus on consistency in brand management.
We see it all the time–social media profiles for the same business contain varying and confusing information. Facebook will have one logo, while Twitter shows a different one. Their LinkedIn hasn’t been updated in months or there is a link for an March special and it’s June.
Which profile is up to date? Are these social media profiles for the same business or separate ones?
You do not want customers to ask these questions. You want current and complete social media profiles to further your brand identity. Ours is a world of fast clicks and quick scrolls, and instant brand recognition is imperative.
