At its core, social media isn't as much about technology as it is about people and what makes their minds work. The psychological connection between social media and marketing is critical--perhaps…
6 Smart Tips for Brand Storytelling in Social Media
Social marketing through brand storytelling is about connection. So, you're a business owner and you've got a killer product. Do people know about you? More so, do people believe in your…
8 Ways to Make Pinterest Trends Work For Your Business
Pinterest is a social media platform that has been popular for a while now. All of us have seen it, most of us have used it. But did you know…
Social Media for Businesses: Where Do I Start?
Social media makes the world go around. When consumers use your products and services, they start talking about it online. And don’t you want to be in on that conversation?…
Color Psychology in Web Design and Online Marketing
As web designers, we know color schemes are critical to appealing to your target audience. In our post "5 Reasons You Need a New Website Design" we reference a study that…
Is Facebook for Business Worth It? 4 ROI Tracking Tips
If you're a business owner, you've probably asked these questions, at least once: Should I be on Facebook? Why? Will I get any real conversions from it? We are constantly engaged in conversations…