Facebook Notes or Facebook Instant Articles?

facebook instant articles and notes

Facebook Instant Articles or Facebook Notes—which should your business use?

With marketers continuously looking for new ways to leverage their content marketing strategies, all developments in publishing platforms must be evaluated. Facebook is a social media giant and an influential marketing platform. Despite its ubiquity, Facebook offers features that are undervalued for content marketing purposes. Those features? Facebook Notes and Facebook Instant Articles. First, let’s very simply define each tool. Then, we will explore the highlights with pro-con lists.Continue reading

Are You Done With Social Media?

done with social media jemully

“I’m done with social media.”

Every once in a while, we hear people say things to this effect. I know I’ve heard a variety of reasons, and undoubtedly many more exist. These are some of the more common ones:

  • The detox effect that comes with “unplugging,” even for just a little while
  • Putting social media out of sight and out of mind frees up our mental faculties
  • Potentially massive time savings make time for more productive activities
  • Recognizing that social media can bring out the worst in you, and then choosing to avoid it

These reasons are pretty substantial on paper, but I’m not really convinced that quitting social media actually works for any extended period of time without a zealous, unrelenting commitment. Social media isn’t a light switch to simply be turned off.Continue reading

SURVEY – Find out how Small Businesses in West Texas market themselves

west texas small business marketing survey

How do you market your company? Do you know how other businesses in your area market themselves? Take Jemully’s West Texas Small Business Survey and learn about the marketing practices of peer companies.

Survey Takes About 4 Minutes To Complete

The purpose of this survey is to provide a snapshot of the marketing practices of small-to-medium sized businesses in West Texas. This survey will provide participants an opportunity to think critically about their own business, and a chance to measure themselves against fellow and neighboring businesses in West Texas. For the best possible results, please answer this survey honestly and accurately.Continue reading

Marketing Evolution in 3 Infographics

marketing evolution - 3 infographichs

In many ways, marketing is as old as civilization itself. Since before the times of ancient Greece, culture has based its trading and selling upon the ability to move products faster than the man next to him. As a result, marketing was born–a concept birthed from the need to set an individual or group apart from the crowd. In many ways, marketing seems akin to Darwin’s “survival of the fittest.” The recent marketing evolution is a small part of this bigger picture and it is about survival.

To help you up your marketing game, we’ve put together 3 visual representations of the marketing evolution of recent years. Most of us don’t want our businesses to merely survive–we want to thrive. Transistioning to the new era of marketing is the only way to maintain (or gain) a position as a frontrunner or at the very least, stay in your client’s view.Continue reading

Social Media Marketing: Free Or Not Free?

Jemully Media - Is social media marketing free or not free
Social media is free. This is commonly accepted. I participate in several personal accounts with all the usual suspects: Facebook, Twitter (three different handles), LinkedIn, Instagram, TikTok, and Pinterest—plus a few other niche platforms—and I’ve yet to spend a cent on any of them. I also work with many clients to establish or nurture social media presences for their businesses. Establishing accounts for these businesses was also free in the fact that the social media platform did not charge a fee for the business to own an account. But this is where the free-ness of social media, and social media marketing, becomes a bit more complicated, and even a misnomer.

It turns out that having social media is not synonymous with doing social media well.

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How Buyable Pins Radically Change Pinterest for Business

How Buyable Pins Change Pinterest for business - With Pinterest's buyable pins feature the opportunity is hotter than ever for businesses to make a name for themselves with a solid ROI and more. Check it.

Pinterest has a user base coming in at 72+ million and counting as of mid-2015, and with their new feature, buyable pins, they just radically changed the game for businesses.

Pinterest launched its buyable pins feature for iphone/ipad users at the end of June and in the coming months will expand to desktop users. This is an enticing opportunity for businesses, big and small.

Buyable pins means that now businesses can sell products directly through Pinterest, instead of using Pinterest to redirect shoppers to their own website.

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8 Social Media Tips

8 social media tips - 8 social media tips from the Jemully team so you can post #likeaboss. Also, we might quote Vanilla Ice.

We love reading social media tips from other gurus, and since we have been at it for quite some time, we’re offering up some of our own. We have team members dedicated to the major (and a few minor) social media platforms; they keep up with new updates and the latest trends and they are ready to share some insight into social media for business.

So, from our team to yours, here are Jemully’s social media tips.

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Why You Might Desperately Need Brand Management Clean-up

brand management

Now that social media is the place for marketing, businesses need an increased focus on consistency in brand management.

We see it all the time–social media profiles for the same business contain varying and confusing information. Facebook will have one logo, while Twitter shows a different one. Their LinkedIn hasn’t been updated in months or there is a link for an March special and it’s June.

Which profile is up to date? Are these social media profiles for the same business or separate ones?

You do not want customers to ask these questions. You want current and complete social media profiles to further your brand identity. Ours is a world of fast clicks and quick scrolls, and instant brand recognition is imperative.

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National Poetry Month

national poetry month

As you may be aware, April is recognized as National Poetry Month and also, Gardening Month. (Two of my favorite things, if you’re keeping count.)

In an effort to reclaim a bit of my life from busyness and encouraged by the reminder of National Poetry Month (#npm), I have been reading poems aloud to my 2 year-old, usually over breakfast. He digs it; I dig it. This is the beginning of a beautiful little tradition for us.

Poetry may not officially be as ubiquitous as it once was, but I don’t buy into the idea that technology or the internet is killing it. Our days are full of poetry, whether we note it or not. We live it; we write it; we read it. Poetry is in our Facebook and Twitter feeds, flitters through our Instagram, and is in our text threads. And of course it’s in the music we listen to, with the exception of pop radio (#lyricssnob). Social media isn’t just meaningless nothings drifting around the web and it isn’t all about the business side of things, either. Not everything written on social media or a blog is poetry, but I see poetic expressions of life all the time. Social media–not unlike poetry–is essentially about connection. Some of us prefer one medium to another, and so poets, like all creatures, must adapt.Continue reading