How to Use Twitter for Business

How to use twitter for business cover pic

So what does Twitter offer your business?  And how-in-the-hashtag does one use it effectively?

Twitter has a clean layout and an easy process, and it has established itself as one of the more enduring social media marketing tools for businesses. All the top social media platforms (Twitter, Facebook, LinkedIn, Pinterest, Instagram) work to attract brands and all have similarities, and the best strategy is to use the appropriate platforms for your business.

Check out these 4 ways that Twitter sets itself apart as a quality marketing resource, each accompanied by a tip for how to use Twitter effectively.

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6 Smart Tips for Brand Storytelling in Social Media

The art of storytelling in online marketing.

Social marketing through brand storytelling is about connection. So, you’re a business owner and you’ve got a killer product. Do people know about you? More so, do people believe in your brand?

On social media people share videos, details about their lives, recipes, and advice on anything from what removes carpet stains to which pediatrician has a good reputation. These snippets are pieces of our respective stories. And therefore, the most successful online marketing occurs through storytelling, which connects your audience and your brand.

Finding out what will motivate your audience to connect (and stay connected) to you requires some forethought and research. It takes more than merely posting frequently about your business.

 

“Too many brands continue to fail at convincingly placing what they have to offer inside the lives of the people they are trying to reach.” —Mark Di Somma, Branding Strategy Insider

 

But this is what brand storytelling does. So, how do you place your brand inside people’s lives?

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6 Blogariffic Blogging Tips

Blog writing tips

#Tweetabletakeaway

Most anyone can write a blog, but it takes mindful finesse to consistently deliver quality content that hits SEO marks and is entertaining. (Click to tweet.)

As we push forward into the business year, we are intent in continuing our self-education, that is, learning and exploring all things related to our craft of inbound marketing and social media. This week ,we spent some time refreshing our knowledge around writing quality blog content.

Blog content writing is both simple and complicated. Although we’ve been writing for ourselves and our clients for some time, it’s always a good idea to refresh even the basics. Problogger has extensive lists of ideas for keeping it quality and getting your blog seen. He’s shared some of my favorite blogging tips. Check them out!

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