10 Services a Small Business Should Outsource

10 Services a Small Business Should Outsource

10 Essential Professional Services to Outsource for Small Business Success

Are you an entrepreneur? Congratulations. You are among the 16.5% of the U.S. population that is an entrepreneur. As a person who values being self-made, we recommend that you apply your strengths where you will make the biggest difference in your business. Then, outsource the other areas of your business to those who can help you balance the work load. As you know, starting a small business requires entrepreneurs to juggle numerous tasks simultaneously. However, trying to handle every aspect of the business on your own can quickly become overwhelming and hinder growth. If you are wise, outsourcing certain professional services allows you to focus on core competencies and strategic decision-making. In this article, we will explore ten essential professional services that entrepreneurs should consider outsourcing to streamline operations and maximize their chances of success.

 

1 – Accounting and Bookkeeping Services

First, realize the importance of maintaining accurate financial records. This is vital for every business. Starting here, consider the option to outsource accounting and bookkeeping services. A professional accurately records monetary transactions, files taxes correctly, and prepares timely financial reports. Check your local area for professionals or look at these online bookkeeping options (shown below) as  listed on NerdWallet.

 

Nerdwallet online bookkeeping options
Nerdwallet online bookkeeping options

 

2 – Legal Services

Not only are booking and accounting important, navigating the legal aspects of running a business can also be complex. By outsourcing legal services, entrepreneurs can gain access to experienced professionals who can handle tasks such as drafting contracts, reviewing legal documents, and ensuring compliance with regulations, saving both time and potential legal headaches.

 

3 – Human Resources (HR) Services

To be certain, managing HR functions, such as hiring, onboarding, payroll, and benefits administration, can be time-consuming. Outsourcing HR services to a specialized firm allows entrepreneurs to tap into their expertise while ensuring that HR processes are handled efficiently and in compliance with employment laws. If you need a list, Forbes Advisor has a list of outsourced HR services that they have ranked. Check out their detailed descriptions of each company on their list. Here is their list:

7 Best HR Outsourcing Services of 2023

 

4 – IT Support and Services

In today’s digital age, having a reliable IT infrastructure is crucial. Outsourcing IT support and services to a professional provider ensures that technical issues are addressed promptly, data is securely managed, and software and hardware are maintained effectively.

 

5 – Digital Marketing

Establishing a strong online presence is essential for small business’ success. Outsourcing digital marketing services, including search engine optimization (SEO), social media management, content creation, and online advertising, allows entrepreneurs to leverage the expertise of professionals who can drive targeted traffic and boost brand visibility.

 

6 – Website Development and Maintenance

A well-designed and functional website is a vital marketing tool for any business. Moreover, your website should be the hub of all your online marketing efforts. All of your social media, email marketing, and paid advertising should drive potential customers back to your website. For this reason, outsourcing website development and maintenance to experts ensures a professional online presence, user-friendly navigation, search engine optimization (SEO) and regular updates to meet changing market demands.

Jemully Outsource Professional logo design
Jemully Outsource Professional logo design

 

7 – Graphic Design and Branding

Creating a compelling brand identity and marketing materials is crucial for capturing customers’ attention. Outsourcing graphic design services ensures high-quality visuals, including logos, packaging, and promotional materials, while maintaining a consistent brand image across all platforms. Of course, we think Jemully is a good option for your digital marketing, web development, graphic design, and content marketing. Here’s a quick overview of the marketing services we offer small businesses.

 

8 – Customer Support and Call Center Services

Providing excellent customer support is vital to building customer loyalty. Outsourcing customer support and call center services enables entrepreneurs to offer 24/7 assistance, handle high call volumes efficiently, and provide a seamless customer experience.

 

9 – Content Writing and Copywriting

Engaging and persuasive content is essential for effective marketing and communication. Outsourcing content writing and copywriting services to professional writers ensures high-quality content for websites, blogs, social media, email marketing, and other promotional materials, helping to attract and retain customers.

 

10 – Business Consulting and Coaching

Seeking guidance from experienced business consultants and coaches can provide valuable insights and strategies for growth. Outsourcing consulting services allows entrepreneurs to tap into specialized knowledge and expertise to overcome challenges, refine business strategies, and make informed decisions. For example, you may want to begin with you local Small Business Development Center (SBDC). Check out the services of the SBDC and the free training they offer.

Outsourcing professional services allows small business owners like you to focus on their core competencies, reduce operational burdens, and access specialized expertise. By delegating tasks to professionals in areas such as accounting, legal, HR, IT, marketing, and customer support, entrepreneurs can streamline their operations, enhance productivity, and position themselves for sustainable growth. When strategically chosen and effectively managed, outsourcing professional services can become a valuable asset in the journey toward small business success.

 

Bonus Recommendation

Not sure where your strengths lie? One of our recent articles showcases an online quiz called the Clifton Strengthsfinder 2.0. We highly recommend it for an objective of your strengths. Or, get the book from Amazon with the code for taking the online assessment on the Gallop website. 

Kit Mullins Author
Kit Mullins
About the Author

Kit Mullins, co-owner of Jemully Media, LLC, has been a leader in digital marketing for more than twenty years. A writer, designer, and developer, Kit enjoys travel, photography, and Bible study. With six kids and fifteen grandkids, she has no choice but to find ways to be creative.

From Concept to Reality – Unleashing the Power of the Fabrication Process

From Concept to Reality - Unleashing the Power of the Fabrication Process

In the design and manufacturing world, turning a brilliant idea into a tangible reality requires a robust process known as fabrication. The fabrication involves transforming raw materials into finished products, allowing creators to bring their concepts to life. Whether creating intricate sculptures, constructing buildings, or crafting innovative machinery, fabrication is crucial in various industries.

In this article, we will explore the fascinating journey of fabrication, from the initial concept to the final product, and uncover its immense power.

 

Pre-Fabrication Phase

Initially, the fabrication process begins with an idea, a concept that ignites the spark of creativity. This pre-fabrication phase involves brainstorming, researching, and formulating a comprehensive plan. In general, engineers, designers, and artists collaborate to refine the concept, considering functionality, aesthetics, and practicality.

Once the concept is solid, detailed designs and blueprints are designed. These drawings provide a roadmap for the fabrication process, guiding the artisans and technicians throughout the journey.

 

Fabrication Techniques and Processes

With the blueprints in hand, the fabrication process moves into full swing. Various techniques and methods are employed, depending on the nature of the project and the materials involved.

  • Cutting and Shaping: This fundamental step involves cutting raw materials into the desired shapes and sizes. Techniques such as laser, water jet, die, and plasma cutting offer precision and efficiency, ensuring accurate results.
  • Joining and Welding: Joining different components is a critical aspect of fabrication. Welding, brazing, soldering, and adhesive bonding are standard methods to create solid and seamless connections.
  • Forming and Bending: Forming and bending processes are utilized to achieve specific shapes and curves. Techniques like roll forming, press brake bending, and hydroforming mold materials as required.
  • Casting and Molding: For projects requiring replicating the same object, casting and molding techniques are employed. These processes involve creating molds and pouring molten material into them, resulting in identical replicas.

 

Tools and Equipment

The fabrication process relies heavily on diverse tools and equipment, each designed to perform specific tasks with precision and efficiency. CNC machines (Computer Numerical Control), welding machines, press brakes, and lathes are just a few examples of advanced equipment used in modern fabrication facilities.

 

Quality Control and Precision

In the world of fabrication, precision is paramount. Even the slightest deviation from the intended specifications can significantly affect the final product’s performance and aesthetics. Therefore, quality control measures are implemented throughout the fabrication process to ensure that every component meets the highest standards of accuracy and functionality.

Inspectors and technicians carefully monitor each step, conducting tests, measurements, and inspections to detect imperfections. Manufacturers can deliver products that meet or exceed customer expectations by maintaining strict quality control.

 

Product Surface Finishing Sandblasting
Product Surface Finishing Sandblasting

 

Finishing and Surface Treatments

Once the fabrication process is complete, attention turns to the finishing touches. Surface treatments are applied to enhance the product’s appearance, durability, and performance. For example, surface preparation techniques, such as sandblasting and chemical cleaning, ensure the materials are ready for coatings or finishes.

Painting, powder coating, anodizing, and plating are standard finishing methods to protect the material from corrosion, add color and texture, and improve overall aesthetics.

 

Case Studies: Real-Life Examples

To truly understand the power of the fabrication process, let’s delve into some real-life examples where this remarkable technique has been harnessed to create awe-inspiring projects.

  • The Eiffel Tower: An iconic symbol of engineering and design, the Eiffel Tower was constructed through an elaborate fabrication process. The precision of the metal components and the intricate assembly required meticulous planning and execution.
  • Sculptures by Alexander Calder: Calder’s renowned mobiles and large-scale sculptures are created through cutting, bending, and welding. These intricate artworks showcase the limitless possibilities of fabrication in art.

 

Future Trends in Fabrication

As technology advances, the fabrication process continues to evolve. Emerging technologies like 3D printing, robotics, and automation are revolutionizing the industry, allowing even more intricate designs and streamlined production processes. The future holds exciting possibilities for the fabrication world, paving the way for innovative creations that were once unimaginable.

 

Conclusion

All in all, the fabrication process is a remarkable journey that transforms ideas into reality. From concept to reality, this process requires careful planning, skilled craftsmanship, and an unwavering commitment to precision and quality. The raw material is formed, joined, and transformed with each step, culminating in a finished product that reflects its creators’ creativity, vision, and expertise – finally ready for product launch. Through fabrication, the impossible becomes possible, and dreams take tangible form.

Tips for Strengthening the Bond with Your Dog

Tips for Strengthening the Bond with Your Dog

Building a strong bond with your dog is essential for a harmonious and fulfilling relationship. It fosters trust and loyalty and enhances the overall well-being of you and your furry companion.

In this blog post, we’ll explore valuable tips to help you strengthen the bond with your dog. Incorporating these tips into your routine can deepen your connection and create a lifelong friendship with your canine companion.

 

Spend quality time together.

Like any relationship, spending quality time together is crucial for strengthening the bond with your dog. Set aside dedicated moments each day to engage in activities you enjoy. Whether going for a leisurely walk, playing fetch, or simply cuddling on the couch, these shared experiences will create positive associations and reinforce the bond between you and your furry friend.

 

Practice positive reinforcement

Positive reinforcement is a powerful tool for building trust and strengthening the bond with your dog. Reward your dog for good behavior with treats, praise, and affection. This approach encourages your dog to repeat desired behaviors and reinforces the positive connection between you. When your dog associates you with rewards and a sense of accomplishment, it deepens their trust and strengthens your bond.

 

Train together

If you want to strengthen your bond with your furry friend, consider attending training sessions with dog trainers in Utah. These sessions teach your pup essential commands and offer a valuable opportunity for you to connect with them on a deeper level. Using positive reinforcement techniques can make the experience enjoyable for you and your dog.

With clear communication, consistency, and patience, you’ll work towards common goals to help your dog understand your expectations and grow closer to you. So why take your relationship with your pup to the next level by attending a training session?

 

Cuddle your dog
Cuddle your dog

 

Engage in interactive play.

Interactive play is not only fun but also mentally stimulating for your dog. Engage in activities that challenge their problem-solving skills, such as puzzle toys or hide-and-seek games. This type of play strengthens the bond as you become an integral part of their enjoyment. Also, it provides an outlet for their energy, promotes a healthy lifestyle, and deepens their connection through shared moments of joy and excitement.

 

Take regular walks

Walking your dog is a beautiful way to bond while providing physical exercise. Use this time to explore new environments, allow your dog to sniff and investigate their surroundings, and reinforce good leash manners. Furthermore, regular walks create a routine, enhance your dog’s socialization skills, and deepen the bond through shared adventures and the simple pleasure of spending time together in nature.

 

Practice consistent and clear communication.

Dogs thrive on consistency and clear communication. Use consistent commands and cues, and be mindful of your body language and tone of voice. Implementing these helps your dog understand your expectations and builds trust. Likewise, when you communicate effectively, your dog feels secure, knowing what to do. This clarity promotes a more robust bond based on trust, mutual understanding, and effective communication.

 

Groom and care for your dog

Grooming sessions can be more than just maintaining your dog’s physical appearance. Even brushing or bathing allows bonding. Use these moments to pamper your dog, show them affection, and reinforce their trust in you. Ensure your dog receives proper veterinary care, grooming, and a nutritious diet. A well-cared-for dog is happy and healthy, and their well-being strengthens your bond.

 

Be patient and understanding.

Remember, building a solid bond takes time and patience. Understand that your dog is an individual with a unique personality and quirks. Be patient in your training efforts and provide understanding and support when they need it. Celebrate their successes, and don’t get discouraged by setbacks. By showing patience and experience, you create an environment where your dog feels safe, loved, and valued, ultimately fostering a stronger bond between you.

 

Conclusion

Ultimately, strengthening the bond with your dog is a rewarding journey that requires consistent effort and love. Incorporating these tips into your daily routine can create a deeper connection with your furry friend. Building a solid bond takes time, patience, and understanding, but the rewards of a loving and lifelong friendship with your dog are immeasurable.

Check out our other Lifestyle articles, some of which were written just to make you smile.

GIF Pronunciation: Why Hard (G) Logic Doesn’t Rule

GIF Pronunciation: Why Hard (G) Logic Doesn’t Rule

IS THE CORRECT PRONUNCIATION WITH A HARD ‘G’ LIKE GHIF OR A SOFT ‘G’ LIKE JIF?

GIF or JIF?
GIF or JIF? (original image found on Giphy)

It was a typical Monday in the Jemully office. Copywriters were slinging slogans. Designers were designin’. My boss and I had a discussion in which I needed to say GIF out loud. I stumbled. “Is it jiff or is it ghif?” I asked. There were opinions, but not exactly a consensus in the office. After reading up, I polled social media to find out their opinions on the proper GIF pronunciation.

Officially, either way is correct. Unofficially, it is debated.

Honestly, my inclination was to pronounce it like JIF. I didn’t initially consider the words the acronym stood for and frankly, I felt a little silly when the connection was pointed out to me. However, I’m a language gal, and so I wondered if I had good reason for my inclination. As it turns out, there is more in favor of the soft ‘g’ GIF pronunciation. It’s a close call, and had the word’s inception veered slightly, there would be no debate.

Pronunciation Poll: GIF vs JIF?
Pronunciation Poll: GIF vs JIF?

A QUICK GIF HISTORY

In 1987, Steve Wilhite invented the GIF while working as a programmer for CompuServe. The GIF pronunciation debate has been around since then, with an unofficial majority preferring to pronounce it with a hard ‘g’. The logic behind this pronunciation comes from what GIF stands for: Graphics Interchange Format. Graphics is pronounced with a hard ‘g’, so many believe the acronym should follow suit.

In 2013, Steve Wilhite, won a Webby Award. Webby acceptance speeches are limited to 5 words to save time. In his acceptance speech he declared via his own invention–once and for all (so he thought)–the correct way to pronounce it:  “It’s Pronounced ‘JIF’ not ‘GIF.'” Regardless of your opinion, you’ve got to hand it to Steve for a creative and witty “speech.” (Skip to :045 seconds for the speech.)

Play Video about David Karp presents Steve Wilhite with the 2013 Lifetime Achievement Award at the 17th Annual Webbys

This announcement caused a surge in the GIF pronunciation debate. Those who pronounced it JIF felt vindicated. Hard ‘g’ believers refused (and still do) to pronounce it with a soft ‘g’. Even still, the debate rages on. Rages, I tell you.

No one says, jraphics, right?

GIF? JIF? Cookie Monster has you covered!
GIF? JIF? Cookie Monster has you covered! (original image found on Giphy)

It’s a favorite joke for fans of the hard ‘g’ pronunciation, along with pronouncing any other word that should use a hard ‘g’ with a with a soft ‘g’. Plus, it’s funny and appears to make a point. However, when you examine the rules of ‘g’ pronunciation, you might be surprised with the outcome.

Do you know why no one says jraphics? Because the rule for pronouncing the ‘g’ in the word graphics dictates that it should be a hard ‘g’. So, let’s look at the rules governing which pronunciation of ‘g’ to use and when.

G PRONUNCIATION RULES:

Daily Writing Tips aptly explains the following rules for how to pronounce the letter ‘g’:

  • If the g is followed by e, i, or y, the pronunciation is “soft g”:
    • g+i: magic, margin, origin, engine
    • g+e: page, generation, detergent, vengeance
    • g+y: astrology Egyptian gym
  • If the g is followed by any other letter (than e, i, y), the pronunciation is “hard g”:
    • gazebo
    • glove
    • gaze
    • go
    • grab
    • gum

(Source: The Two Sounds of G.)

So the rule for pronouncing GIF supports the use of the soft ‘g’ as in gin, engine, and giant because an ‘i’ follows the ‘g’.

There are exceptions to the rule, of course, like gift and give. Etymology informs pronunciation and creates such exceptions. So, what are the origins of GIF?

Consider, the origins of GIF come from the words it stands for: Graphics Interchange Format, which come from the inventor, Steve Wilhite, who aligned the pronunciation with the pronunciation rule.

ACRONYM ANARCHY

GIF is an acronym in which the g stands for graphics. Shouldn’t that inform the pronunciation? In a word, no.

There is no rule to follow (or break) for pronouncing acronyms. I repeat: there is no rule that says the acronym GIF should be pronounced with a hard ‘g’ because graphics is pronounced with a hard ‘g’.

Sure, it makes a certain sense that it would, except that using a hard ‘g’ sound is counter-intuitive, linguistically speaking. Since the pronunciation of the word formed by the letters g-i-f would follow the rule above, it also makes a certain sense to use the soft ‘g’.

CONSIDER THE PRONUNCIATION OF A-T-M.

Consider that we don’t grab cash out of an Ah-T-M. Even though the acronym stands for Automated Teller Machine and automated is pronounced with the /ä/ sound, we pronounce ATM with a long a. And even though a great many acronyms are pronounced with the same beginning consonant sound as the first word within the acronym, ATM is neither the exception nor the rule. It is simply one example to show that this happens and is perfectly acceptable.

Since there is no acronym pronunciation rule to override (or even compete with) the pronunciation rule for using a soft ‘g’ when followed by an ‘i’, and since the originator of the word GIF did not declare it an exception, there isn’t any rule supporting the hard ‘g’ GIF pronunciation. Rather, all the rules point to pronouncing it jif.

 

MY THEORY

My theory is that many people don’t understand why we pronounce words the way we do. Outside of an educational environment, pronunciation and language is dealt with intuitively. We learned the rules, incorporated them, and for the most part, cannot explain why we pronounce the same letter different ways. This is why people look at Wilhite’s choice for choosing a soft ‘g’ and scoff.

On many sites and blogs regarding the GIF pronunciation, people admit they don’t have any idea why he would choose the soft ‘g’ (usually declaring his choice illogical). But he was–whether consciously or intuitively–following the pronunciation rules of the language. See, his choice is arguably more logical than using a hard ‘g’.

JIFF vs GHIF
JIFF vs GHIF

Therefore, since the dictionary considers both GIF pronunciations valid, there isn’t really any point to the so-called GIF pronunciation feud, except in fun.

Even as a language gal, I don’t find any benefit in correcting someone else’s pronunciation, even with the atrocities mentioned in our article: 20 Cringeworthy Pronunciation Fails. (Unless you are my child, niece, or nephew. In those cases, correct you, I will.)

In the case of the GIF pronunciation, there is no correct correction, anyhow. So, tell us… how do you say gif???

Disclaimer: The views expressed in this blog are solely the author’s and do not necessarily reflect the views of Jemully Media. Also, at Jemully Media we are free to pronounce GIF with either ‘g’ sound in an environment free from (serious) ridicule. Jemully Media is a pronunciation bully-free zone.

 

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What Does Your New Office Need?

What Does Your New Office Need?

Are you setting up a new office? Whether launching a new business, relocating to a new site, or expanding your business, you must have a fully equipped office space for you and your team. What does your work space need? Somebody will use the office daily, so you’ll want to have everything required so everyone can work to a high standard every day. Although there is some overlap, setting up a new office space is different that setup up a work-from-home environment. You also want to ensure you and your team can work comfortably and feel settled in the office space. With this in mind, here are a few essentials.

 

Your New Office Needs Internet & Tech

To begin, every business requires internet and various tech these days, and you’ll want to have this set up and running right from day one. You should arrange high-speed internet for you and your team to use and invest in high-quality hardware, including computers, laptops, printers, telephones, and any other kind of tech that somebody will require.

 

Office Furniture

At the same time, it goes without saying that furniture is essential from the very start. It’s important to take your time to find furniture that’ll be comfortable and practical. You should provide ergonomic chairs for your team so they can work comfortably, avoid injury, and provide solid and sturdy desks. Storage is another important consideration, as your employees will need to have space for storage to keep clutter to a minimum.

 

Jemully Moving in New Office Space
Jemully Moving in New Office Space

 

Meeting Rooms

In addition to individual workspaces, you’ll also want to have meeting rooms you and your team can use to communicate and collaborate. The need for meeting rooms is why comparing different office spaces is always a good idea to find somewhere suitable for your team. You can find desirable office spaces to rent through reputable companies like The Workplace Company – office space in Paddington, London, is a good choice as it’s in the heart of the capital. You can find spacious office spaces with meeting rooms and other necessary facilities, and renting your space will give you greater flexibility.

 

Do You Need a Break Room?

It is hard to overstate the need for a break room in your office. Your employees must have a space they can go to during their break time to adequately disconnect from work, recharge, and socialize with others. A fully equipped break room can make an enormous difference to employee morale, well-being, and productivity levels, so this area should be a priority. “Think about it as an oasis of sorts, a spot where employees can truly unplug for a few moments and enjoy their breaks away from their roles and responsibilities,” says Business Consultant & Coach, John Waters.

 

Choosing Office Decor

Generally speaking, the decor may not seem a priority in your office space, but a lack of scenery can blow morale. You don’t need to have a space designed by an interior designer, but it’s important to have color, style, art, and plant life in your new office space. The decor and design you choose help create a positive workplace atmosphere and inspire your team daily.

These are a few of the main things you’ll need from your new office space. An office with all the above will provide a solid base for you and your team to work to your complete potential daily.

Strengthsfinder 2.0 – A Book About Building On Strengths

Strengthsfinder 2.0 - A Book About Building On Strengths

People enjoy taking self-assessment tests because the answers help them learn more about themselves. Some tests reveal things about one’s personality, behaviors, or habits. Other tests uncover tidbits about one’s IQ, how well one interacts with others, or one’s career abilities. Tom Rath has written a test to identify a person’s unique strengths.

A BESTSELLER

“In 2001, Gallup introduced the world to the original Clifton StrengthsFinder assessment in Now, Discover Your Strengths. The book became a New York Times bestseller and sold nearly 2 million copies. Its author and creator of the Clifton StrengthsFinder, former Gallup chairman Dr. Donald O. Clifton (1924-2003), was named the Father of Strengths-Based Psychology by the American Psychological Association.

In 2007, Gallup published StrengthsFinder 2.0 and unveiled its popular assessment’s new and upgraded version. StrengthsFinder 2.0 instantly became a Wall Street Journal, Businessweek, and USA Today bestseller. The book has sold over 4 million copies and was named Amazon’s bestselling book of 2013.” GallupStrengthCenter.com.

DO WHAT YOU DO BEST EVERY DAY

Strengths are the unique combination of talents, knowledge, and skills everyone possesses. People use these innate traits and abilities daily to complete their work, relate with others, and achieve their goals. But most need to learn their strengths or have the opportunity to use them to their advantage.

Those who focus on their strengths are six times as likely to be engaged in their jobs. They are more productive too, both individually and in teams. And they are more than three times as likely to say they have an excellent quality of life.

“We were tired of living in a world that revolved around fixing our weaknesses [and …] we had discovered that people have several times more potential for growth when they invest energy in developing their strengths instead of correcting their deficiencies.”

With millions of copies sold, reviews of the book are easy to find. Here are some thoughts on the strengths assessment that you may enjoy.

STRENGTH DOMAINS

The CliftonStrengths domains are a shortcut for learning how to make the most out of the 34 CliftonStrengths themes. The four domains are: Executing, Influencing, Relationship Building, and Strategic Thinking.

 

Strengthsfinder Domains
Strengthsfinder Domains

 

“The four domains can help simplify the process and answer the question, “How do I make sense of the world on a greater scale than just my CliftonStrengths themes?”

The domains can help people understand where they’re most influential and how to use that power to make their most significant contribution.

For example, someone strong in the Strategic Thinking domain knows they can look ahead and see the big picture.

Strategic Thinking domain Strengthsfinder
Strategic Thinking domain Strengthsfinder

 

REVIEWS OF STRENGTHSFINDER 2.0

Christian T. K. Stadtlander, PhD. –  Amazon.com 
“Tom Rath guided me well through the book and the online test, which allowed me to discover my top five talents out of the 34 common talent themes compiled by the Gallup scientists. The combination of the interpretations of these talents and the development of an action plan for the future was excellent. Rath described that TALENT (i.e., a natural way of thinking, feeling, or behaving) times INVESTMENT (i.e., the time spent practicing, skill developing, and knowledge-base building) equals STRENGTH, which he defines as “the ability to consistently provide near-perfect performance.” This means that knowing your talents is only the beginning of growth – the rest is up to you (i.e., to use and further develop the areas where a person has the greatest potential to develop strengths).

It is important to mention that Rath recognizes that it is helpful to also know the areas of “lesser talent” because they can lead to weakness and can become a hazard in a person’s career. I agree with his opinion that the key to success is to be aware of both your potential and your limitations.

 

Review From Goodreads – by Viet Hung Nguyen

Recommend for everyone who really wants to know what you are. This is a great tool for self-assessment. Furthermore, it also recommends what you do to fully bring the best out of your potential. FYI. Facebook is applying this one. See below:

Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person’s talents with something called the Clifton StrengthsFinder, and then create a job using that information.

 

Excerpts from George Anders’ Review, Forbes.com


Rath and his Gallup colleagues stand out because of their ceaseless belief that people should focus on making the most of their talents rather than struggling to mend their flaws. Repair work is slow and dispiriting, Rath argues; it’s “the path of most resistance.” By contrast, he writes, a strengths-based approach can have rapid payoffs in confidence, productivity and hope.

They started with 600 questions that seemed to have some relevance to job success. They narrowed that list to 187. They looked for clusters of talents that these questions would pinpoint and then kept refining that list so that each trait was distinct and could be named in one word. Psychology professors at Harvard and UCLA helped test early versions on hundreds of subjects, so methods could be refined.

Eventually, Rath and Clifton ended up with Gallup’s current menu of 34 traits. There isn’t a single negative one in the bunch. Instead, test-takers can take pride in virtues as diverse as connectedness, responsibility, empathy, or discipline. There’s something for everyone.

Gallup’s basic analysis identifies people’s five top traits, along with advice about how to put them to work.

 

10 Takeaways by Jason Kaufman

Jason Kaufman put together his 10 best takeaways from the book. Here is his list.

  1. Contrary to popular opinion, talent and potential matter a lot.
  2. For best results, focus on doing what you’re naturally good at.
  3. Time spent developing areas of weaknesses is time ill spent.
  4. Partner with others who have different strengths that complement yours.
  5. Diverse teams are more effective because they have a larger pool of strengths to draw from.
  6. Encourage peers and direct reports to focus on utilizing their strengths, not “areas of improvement”.
  7. Hire for talent and develop for strength.
  8. Build your activities and schedule around your strengths.
  9. Intentionally focus on activities that help you develop your talents into strengths.
  10. Identify areas where you’re using more than one personal strength at a time – those are activities in which you can be world-class.

Visit the Gallup Website and take the Clifton Strengths quiz for yourself.

Kit Mullins Author
Kit Mullins
About the Author

Kit Mullins, co-owner of Jemully Media, LLC, has been a leader in digital marketing for more than twenty years. A writer, designer, and developer, Kit enjoys travel, photography, and Bible study. With six kids and fifteen grandkids, she has no choice but to find ways to be creative.

How to Create Buzz for Your Product Launch

How to Create Buzz for Your Product Launch

How to Create Buzz for Your Product Launch: A Step-by-Step Guide

Launching a new product can be an exciting but challenging endeavor. In today’s highly competitive market, capturing the attention of your target audience and creating buzz around your product is essential for a successful launch. Fortunately, you can generate excitement and anticipation and drive sales with the right strategies and tactics. This step-by-step guide will walk you through practical techniques to create buzz for your product launch plan, helping you maximize your chances of success.

From building anticipation to leveraging digital marketing channels, we will explore various methods to make your product launch memorable and impactful. By following these steps, you’ll be able to generate curiosity, engage your audience, and create a buzz that propels your new product to success.

 

Understanding Your Target Audience

Understanding your target audience is a fundamental aspect of effective marketing. In short, it involves gaining deep insights into the demographics, interests, preferences, and behavior of the people most likely to be interested in your product or service. By understanding your target audience, you can tailor your marketing strategies and messages to resonate with them and ultimately drive better results.

To begin understanding your target audience, conducting thorough research is essential. First start by analyzing demographic data such as age, gender, location, and income level. This information helps you paint a clear picture of your potential customers and allows you to segment your audience accordingly. Semrush offers a free Go-to Audience Research Tool that you can try for free. “Discover new business opportunities by analyzing your market and competitor audiences.”

In addition to demographics, delve into the psychographics of your target audience. Psychographics encompass their lifestyle, attitudes, values, motivations, and interests. This psychographic information is beneficial for developing messages and positioning your product to align with their aspirations and needs.

 

Developing a Compelling Brand Story

Developing a compelling brand story is crucial to building a solid and memorable brand identity. With this in mind, a brand story goes beyond product features and benefits—it encompasses the narrative, values, and emotions that connect with your audience on a deeper level. By crafting a compelling brand story, you can differentiate your brand, build trust, and establish an emotional connection with your target audience.

To develop a compelling brand story, start by understanding the essence of your brand. Reflect on your brand’s mission, vision, and values. What sets your brand apart? What is the core message you want to convey? This self-reflection helps you define the unique aspects of your brand and lays the foundation for your brand story.

One practical approach to developing your brand story is to use storytelling techniques. For example, craft a narrative that engages your audience and takes them on a journey. This narrative can revolve around the origins of your brand, the passion, and dedication behind its creation, or the positive impact it aims to make in the world. Weave in personal anecdotes, emotions, and relatable characters to make your brand story more compelling and memorable.

Incorporate your brand story into various marketing materials and communication channels. This includes your website, social media profiles, packaging, advertising campaigns, and customer interactions. Consistently communicate your brand story to create a cohesive and memorable brand experience for your audience.

 

Utilizing Social Media Platforms

Utilizing social media platforms is a crucial aspect of modern marketing strategies. Social media offers many opportunities to connect, engage, and build relationships with your target audience. By effectively leveraging social media, you can increase brand awareness, drive website traffic, generate leads, and foster customer loyalty. Furthermore, if your audience is your local market, consider these tips for social media to reach local.

One of the key benefits of utilizing social media platforms is the ability to reach a large and diverse audience. Platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube have billions of active users representing various demographics and interests. You can strategically position your brand and engage with your potential customers by identifying the networks where your target audience is most active.

Social media provides an avenue for direct interaction and engagement with your audience. It lets you have real-time conversations, respond to inquiries, and promptly address customer feedback. This two-way communication fosters trust, builds brand loyalty and humanizes your brand.

As mentioned, utilize various social media features and tools to enhance your reach and engagement. These include hashtags, polls, contests, stories, live videos, and influencer collaborations. Experiment with different formats and track the performance of your content to identify what resonates most with your audience.To 

Jemully influencer marketing
Jemully influencer marketing

 

Leveraging Influencer Marketing

Leveraging influencer marketing has become a popular and effective strategy for brands to reach and engage with their target audience. Influencers are individuals with a significant following and influence on social media platforms. By partnering with influencers, brands can tap into their reach, credibility, and authenticity to promote their products or services.

Influencer marketing offers several benefits for brands. First and foremost, influencers have established trust and rapport with their followers. Their recommendations and endorsements carry weight and are perceived as more genuine and reliable than traditional advertisements. By collaborating with influencers, brands can leverage this trust and tap into a ready-made audience receptive to their message.

Influencers also can create authentic and relatable content that resonates with their audience. Clearly, they understand their followers’ interests, preferences, and pain points. By aligning your brand with an influencer whose values and niche align with your target audience, you can create content that feels organic and engages your target customers meaningfully.

One of the critical advantages of influencer marketing is the ability to reach niche or specific target markets. Influencers specialize in various niches, such as beauty, fitness, fashion, travel, parenting, and more. By partnering with influencers in your industry or niche, you can ensure that your message reaches the right audience, increasing the chances of conversion and brand affinity.

 

Implementing Search Engine Optimization (SEO)

Implementing Search Engine Optimization (SEO) is essential for improving your website’s visibility and organic ranking in search engine results pages. SEO involves optimizing various aspects of your website and its content to make it more appealing to search engines like Google, Bing, and Yahoo. Implementing effective SEO strategies can attract more organic traffic, increase your website’s authority, and enhance your online presence.

Additionally, high-quality and relevant content is a crucial factor in SEO success. Develop unique and informative content that addresses the needs and interests of your target audience. Incorporate your target keywords naturally within your content, but avoid keyword stuffing, which can lead to penalties from search engines. Regularly update and optimize your content to keep it fresh and engaging.

Link building is an important off-page SEO strategy. Aim to acquire high-quality backlinks from reputable websites in your industry. These backlinks act as a vote of confidence for your website and can improve your search engine rankings. Focus on building relationships, creating valuable content, and promoting your website to attract natural backlinks.

User experience plays a significant role in SEO. Ensure that your website is mobile-friendly, responsive, and easy to navigate. Optimize for fast loading times and provide a seamless browsing experience across different devices. Search engines prioritize websites that offer a positive user experience.

 

Encouraging User-generated Content

There are several benefits to encouraging user-generated content. First and foremost, it adds an authentic and genuine touch to your brand. UGC is created by customers who have experienced your products or services, making it highly relatable and trustworthy. It helps build social proof and enhances the credibility of your brand.

UGC also fosters engagement and interaction with your audience. Encouraging users to share their experiences and opinions creates a sense of belonging and community around your brand. This engagement strengthens the relationship between your brand and customers, increasing loyalty and advocacy.

To encourage user-generated content, provide opportunities and incentives for your audience to share their experiences. This can be done through social media campaigns, contests, challenges, or giveaways. Encourage customers to share photos or videos of themselves using your products or services and ask for feedback and reviews. By offering incentives such as discounts, exclusive access, or recognition, you motivate your audience to participate and create UGC.

 

Building a Pre-launch Email List

There are several benefits to building a pre-launch email list. Firstly, it allows you to create a direct line of communication with potential customers who have already shown interest in your offer. By collecting their email addresses, you have permission to reach out to them and keep them informed about the progress of your launch. This helps build anticipation and keeps your brand top-of-mind.

A pre-launch email list also enables you to gather valuable insights and feedback from your audience. You can send surveys, polls, or questionnaires to understand their preferences, pain points, and expectations. This information can fine-tune your product or service and tailor your marketing messaging to better resonate with your target audience.

 

STRATEGIES TO BUILD A PRE-LAUNCH EMAIL LIST

To build a pre-launch email list effectively, consider the following seven strategies:

  1. Create a Dedicated Landing Page – Design a visually appealing landing page highlighting your upcoming launch’s benefits and unique selling points. Offer a compelling incentive, such as exclusive content, early access, or a discount, in exchange for visitors’ email addresses.
  2. Optimize Your Website – Incorporate email sign-up forms in prominent locations across your website, including the homepage, blog, and relevant product or service pages. Use enticing calls to action to encourage visitors to subscribe.
  3. Leverage Social Media – Promote your pre-launch email list on your social media profiles to capture your followers’ attention. Create engaging posts that convey the value they will receive by joining the list and provide a clear call to action to sign up.
  4. Guest Blogging and Partnerships – Collaborate with influencers or industry experts to create guest blog posts or co-marketing initiatives. Include a call to action within these collaborations to drive interested readers to join your pre-launch email list.
  5. Offer Valuable Content – Create high-quality content, such as e-books, guides, or exclusive videos, that align with the interests and needs of your target audience. Offer these resources in exchange for email sign-ups.
  6. Run Contests or Giveaways – Organize contests or giveaways where participants must enter their email addresses to win. Ensure that the prize is attractive and relevant to your target audience.
  7. Utilize Paid Advertising – Allocate a portion of your marketing budget to targeted online advertising campaigns. Use platforms like Google Ads or social media ads to reach a wider audience and drive traffic to your landing page.
Partner with compatible business
Partner with compatible business

 

Partnering with Complementary Brands

Partnering with complementary brands is a strategic approach that can benefit your business in various ways. When you collaborate with brands with a similar target audience or complementary products or services, you can unlock new growth opportunities, expand your reach, and create mutually beneficial relationships.

Collaborating with complementary brands allows you to leverage each other’s strengths and resources. You can combine your expertise and knowledge and help to create innovative solutions or offer enhanced value to your shared audience. For example, a fitness equipment brand could partner with a nutrition brand to provide customers with a comprehensive health and wellness package.

Partnerships with complementary brands can also lead to cost-effective marketing initiatives. By pooling your marketing budgets, you can create impactful joint marketing campaigns, share advertising costs, and reach a wider audience without stretching your resources too thin. This can include co-branded content, collaborative social media campaigns, or cross-promotion of each other’s products or services.

Moreover, partnering with complementary brands can enhance your brand’s credibility and reputation. Associating your brand with other respected and established brands in your industry builds trust and reinforces your expertise. Customers may view your partnership as a stamp of approval, leading to increased confidence in your brand and offerings.

 

Offering Exclusive Pre-order Incentives

One of the key advantages of offering exclusive pre-order incentives is the ability to reward early adopters. Giving them access to special offers, discounts, or exclusive bonuses creates a sense of exclusivity and makes customers feel valued. This can increase their motivation to purchase and strengthen their loyalty to your brand.

Exclusive pre-order incentives also create a sense of urgency. By setting a limited-time offer for pre-orders, you create a deadline that compels customers to take action and purchase before it’s too late. This urgency can significantly increase conversion rates and drive more sales during the pre-launch phase.

 

IDEAS FOR INCENTIVES

These incentives can take various forms, depending on your product or service. They may include:

  • Discounts – Offer a discounted price for pre-order customers, giving them a financial incentive to commit early.
  • Exclusive Content or Access – Provide exclusive access to additional content, features, or services available to pre-order customers. This can include early access to new features, bonus content, or special privileges.
  • Limited Edition or Bonus Items – Offer limited edition or exclusive bonus items as a reward for pre-ordering. These could be physical items, digital downloads, or additional products or services that complement the primary offering.
  • Personalization or Customization – Allow customers to personalize or customize their purchases as a pre-order incentive. This can create a unique, tailored experience that adds value and enhances customer satisfaction.
  • Free Upgrades or Enhancements – Provide free upgrades or enhancements to the pre-order customers, such as a higher-tier product version, additional features, or extended warranties.

 To effectively promote your exclusive pre-order incentives, utilize various marketing channels. Create dedicated landing pages on your website highlighting the benefits and details of the pre-order incentives. Use email marketing campaigns, social media posts, and targeted advertising to reach your audience and create awareness about the limited-time offer. Leverage influencers or brand advocates to amplify the message and generate buzz around the pre-order incentives.

It’s crucial to communicate the terms and conditions of the pre-order incentives, including the pre-order period, delivery timelines, and any other relevant information. Ensure that the process for pre-ordering is seamless, user-friendly, and secure to provide a positive customer experience.

Analyze marketing data
Analyze marketing data

 

Monitoring and Analyzing Results

Monitoring and analyzing results is a crucial part of any business strategy. It allows you to assess the effectiveness of your efforts, make data-driven decisions, and optimize your performance. Whether it’s measuring the success of a marketing campaign, evaluating a website’s performance, or tracking the impact of new initiatives, monitoring and analyzing results provides valuable insights that can drive future success.

One of the main reasons for monitoring and analyzing results is to measure progress toward your goals. By setting specific, measurable objectives, you can track key performance indicators (KPIs) and determine whether you’re on track or need adjustments. This helps you stay focused, identify areas for improvement, and ensure that you’re moving in the right direction.

Monitoring and analyzing results also enable you to identify trends and patterns. Collecting and analyzing data over time can uncover valuable insights about customer behavior, market trends, or the effectiveness of different strategies. This information can inform future decision-making and help you make informed choices to optimize your business operations.

 

Conclusion

Creating buzz for your product launch is essential to capture the attention of your target audience and ensure a successful debut. Following this step-by-step guide can effectively build anticipation, engage your audience, and generate excitement around your product. Remember to tailor your strategies to align with your target audience, leverage various marketing channels, and track your results to optimize your approach continuously.

Boost Your Business with Jemully’s Digital Dashboard

Boost Your Business with Jemully's Digital Dashboard

As you know, running a business requires staying on top of multiple tasks and monitoring various metrics simultaneously. With the ever-increasing complexity of data and analytics, it’s crucial to have a comprehensive tool that simplifies the process. In fact, the ability to monitor your analytics is listed as one of the 8 must-have elements for high-performing websites. Enter Jemully’s Digital Dashboard—a powerful platform that consolidates all your business’s digital data into a single, intuitive interface. In this article, we’ll explore the benefits that Jemully’s dashboard brings to your business, helping you streamline operations, make informed decisions, and achieve success.

Centralized Data Management

To begin with, one of the key advantages of Jemully’s Digital Dashboard is its ability to consolidate data from various sources in one place. Whether it’s social media metrics, website analytics, or customer feedback, you can seamlessly integrate data from popular services. For example, imagine that you can view your content marketing data, Facebook, Twitter, and Google My Business all on one dashboard. This centralized data center eliminates the need to switch between multiple platforms. And believe me, it saves a lot of valuable time by not logging in and out of the different platforms. With all your data readily available, you can quickly identify patterns, correlations, and insights to drive better business outcomes.

DIGITAL DASHBOARD Real-time Monitoring

Another advantage, Jemully’s dashboard empowers you with real-time monitoring capabilities. Real-time data allows you to track critical metrics and stay informed about your business performance. For instance, we can set up custom widgets and automated reports to receive updates on key performance indicators (KPIs), such as website traffic, conversion rates, or social media engagement. Furthermore, our platform can be further customized to offer alert features that notify you when specific metrics exceed or fall below predefined thresholds. This proactive approach helps you detect and address potential issues promptly, minimizing any negative impact on your business.

Customizable Dashboards

Every business has unique requirements and priorities. To that end, Jemully’s Digital Dashboard recognizes this diversity and provides extensive customization options. We tailor your dashboard by choosing from a wide range of widgets, charts, graphs, and other visualization tools. Then, we arrange and organize them according to your preferences, creating a personalized interface that showcases the most relevant information for your business. With this flexibility, we can even create dashboards for different teams or departments, ensuring everyone has access to the data they need to excel in their roles.

Jemully Custom Data Dashboard
Jemully Custom Data Dashboard

 

Enhanced Collaboration and Communication

Efficient collaboration and seamless communication are vital for the success of any business. Jemully’s Digital Dashboard facilitates teamwork by allowing you to share dashboards with team members. This shared access ensures that everyone stays aligned, enabling faster decision-making and improved productivity. Collaborate on data analysis, discuss strategies, and track progress in real-time, all within the dashboard.

Time and Cost Savings

In a competitive business landscape, time and cost savings are paramount. Jemully’s Digital Dashboard significantly reduces the effort required to gather, analyze, and report data from various sources manually. By automating these processes, you can save valuable time and allocate resources more effectively. Moreover, the platform eliminates the need for multiple subscriptions to individual analytics services, reducing costs associated with managing multiple accounts. With Jemully, you get a comprehensive solution that simplifies data management and optimizes your business operations, all at an affordable price.

Wrapping Up the Benefits of a Digital Dashboard

In our data-driven world, businesses that harness the power of comprehensive analytics gain a significant advantage over their competitors. Jemully’s Digital Dashboard offers a wealth of benefits, enabling you to centralize data, monitor real-time metrics, customize dashboards, enhance collaboration, and save time and costs. Embrace the power of this versatile platform to streamline your operations, make informed decisions, and achieve your business goals with confidence. Stay ahead of the competition by staying on top of your numbers and knowing your ROI.

Kit Mullins Author
Kit Mullins
About the Author

Kit Mullins, co-owner of Jemully Media, LLC, has been a leader in digital marketing for more than twenty years. A writer, designer, and developer, Kit enjoys travel, photography, and Bible study. With six kids and fifteen grandkids, she has no choice but to find ways to be creative.

Book Review – “Start with Why” by Simon Sinek

Book Review - “Start with Why” by Simon Sinek

“Start with Why” is a book by Simon Sinek which explores why specific organizations and leaders can inspire while others do not. In his book, Sinek establishes the idea that people long to be motivated. They are motivated by a belief in a cause or purpose, not just by the promise of rewards or the threat of punishments. Organizations and leaders can inspire their employees, customers, and followers to achieve great things by understanding the power of why.

 

Why = What’s the Motivation?

First, one of the critical points of the book is that organizations and leaders must start with why they exist, not just what they do or how they do it. For example, Sinek argues that the why is the core belief or purpose that drives an organization. And, this purpose should be at the center of all decision-making and communication. By communicating the why, organizations can create a sense of purpose and meaning. Employees and customers respond to the inspiration and take action and achieve great things. 

 

Tell Others Why

Secondly, another essential point of the book is that the why must be communicated consistently and authentically. Sinek argues that leaders must be passionate and committed to their cause and must share their beliefs clearly and consistently. Truly, when leaders and organizations are authentic and genuine in their purpose, they inspire others to join them in their mission.

 

Trustworthy and Transparent

Thus, truth is also a factor. The book also explores the importance of trust in leadership and organizational success. Sinek argues that trust is essential for inspiring others and that leaders must be trustworthy and transparent in their dealings with employees, customers, and followers. By building trust, organizations can create a strong culture of commitment and collaboration, which is essential for achieving great things.

 

Summing it Up

In conclusion, “Start with Why” is a powerful book exploring why’s importance in organizational and leadership success; by understanding the power of why, leaders can inspire their employees, customers, and followers to achieve great things and create truly inspiring and meaningful organizations. Whether you are a business leader, entrepreneur, or simply interested in personal growth, “Start with Why” is a must-read book that will help you understand the power of why in inspiring others and achieving your goals.

And just for fun, check out some of our other business book reviews – especially our highly popular “Business Lessons from The Tipping Point“.

 

Bonus from Simon Sinek’s Website

We recommend visiting Sinek’s website, to get one (or all) of the downloads. For a nominal fee, he offers a “Golden Circle” resource for individuals and one for organizations. Also, you will find a Practical Guide to Leading Millennials as well as a cover letter for job seekers. As a bonus, he offers a on For your convenience, we link you directly to his free gifts.

Sinek Golden Circle for Individuals
Sinek Golden Circle for Individuals
Sinek Golden Circle for Organizations
Sinek Golden Circle for Organizations
Free Friends Exercise from Sion Sinek
Free Friends Exercise from Sion Sinek
Kit Mullins Author
Kit Mullins
About the Author

Kit Mullins, co-owner of Jemully Media, LLC, has been a leader in digital marketing for more than twenty years. A writer, designer, and developer, Kit enjoys travel, photography, and Bible study. With six kids and fifteen grandkids, she has no choice but to find ways to be creative.

Creating Compelling Behind-the-Scenes Content: A Small Business Guide

Creating Compelling Behind-the-Scenes Content: A Small Business Guide

In today’s highly competitive business landscape, establishing a solid customer connection is crucial for small businesses. One effective way to achieve this is by creating compelling behind-the-scenes content that offers a glimpse into the inner workings of your business. By adopting this practice, you can build trust, foster customer loyalty, and differentiate your brand from the competition by sharing authentic and engaging behind-the-scenes stories. In this article, we explore the benefits of behind-the-scenes content and provide some inspiring ideas to get started.

 

3 Benefits of Behind-the-Scenes Content

  1. Authenticity:  To start with, behind-the-scenes content provides an authentic and transparent view of your business. It humanizes your brand, showing the people, processes, and passion behind your products or services. Consequently, this transparency helps build trust with your audience.
  2. Engagement:  Then you will also find, behind-the-scenes content sparks curiosity and interest. Honestly, people enjoy an “exclusive” look at how things are done, increasing engagement and encouraging interaction with your brand. It fosters community and makes customers feel involved in your journey.
  3. Storytelling:  As an added benefit, behind-the-scenes content allows you to tell compelling stories about your business. These stories can evoke emotions, entertain, and educate your audience. Through storytelling, you can create a stronger connection with customers and leave a lasting impression. And, there is a way you can give customers a look behind the scenes without giving away your secrets.

 

7 Behind-the-Scenes Content Ideas

 

Product Creation Process

To begin, showcase the journey of creating your product, from concept to completion. Share the brainstorming sessions, design sketches, prototyping, and testing phases. Highlight the craftsmanship, attention to detail, and dedication that go into creating your offerings.

 

Jemully day in the life scene
Jemully day in the life scene

 

Day-in-the-Life

Next, give your audience an inside look at a typical day in your business. Highlight the different roles and responsibilities of your team members. Share their stories, challenges, and successes. This humanizes your brand and allows customers to connect with the faces behind the scenes.

Office or Store Tour

Then, invite your audience into your workspace by providing a virtual tour. Show your office, production facility, or store, explaining its significance and how it supports your business operations. This creates a sense of transparency and familiarity, strengthening the bond between your brand and customers.

Meet the Team

Why not, introduce your team members individually through short profiles or videos. Share their backgrounds, expertise, and passion for their work. This personal touch helps customers relate to your brand on a deeper level and fosters a sense of trust.

Behind-the-Scenes Events

If you organize events or participate in industry conferences, capture behind-the-scenes footage or images. Showcase the preparations, interactions with attendees, and the overall energy of the event. This content enables customers who couldn’t attend to feel part of the experience.

Sneak Peeks and Teasers

Also, you can provide exclusive previews of upcoming products, services, or projects. Share behind-the-scenes glimpses that build anticipation and excitement among your audience. This strategy can generate buzz and increase engagement, driving interest and sales.

Stories of Impact

Lastly and importantly, sShare stories demonstrating your business’s positive impact on customers, employees, or the community. Highlight charitable initiatives, testimonials, or examples of how your products or services have made a difference. This content showcases your brand’s values and resonates with customers who value socially responsible businesses.

In summary, creating compelling behind-the-scenes content offers a unique opportunity for small businesses to connect with their audience on a deeper level. Truly, you can build trust, engagement, and loyalty by showcasing the people, processes, and stories behind your brand. Experiment with various content ideas, share authentic experiences and leverage storytelling techniques to make a lasting impact. Remember, behind-the-scenes content helps your business stand out and allows your customers to become part of your story.

Bonus Link:

How to Create Engaging Behind-The-Scenes Reels on Facebook

Kit Mullins Author
Kit Mullins
About the Author

Kit Mullins, co-owner of Jemully Media, LLC, has been a leader in digital marketing for more than twenty years. A writer, designer, and developer, Kit enjoys travel, photography, and Bible study. With six kids and fifteen grandkids, she has no choice but to find ways to be creative.