“Start with Why” is a book by Simon Sinek which explores why specific organizations and leaders can inspire while others do not. In his book, Sinek establishes the idea that people long to be motivated. They are motivated by a belief in a cause or purpose, not just by the promise of rewards or the threat of punishments. Organizations and leaders can inspire their employees, customers, and followers to achieve great things by understanding the power of why.

Why = What’s the Motivation?

First, one of the critical points of the book is that organizations and leaders must start with why they exist, not just what they do or how they do it. For example, Sinek argues that the why is the core belief or purpose that drives an organization. And, this purpose should be at the center of all decision-making and communication. By communicating the why, organizations can create a sense of purpose and meaning. Employees and customers respond to the inspiration and take action and achieve great things. 

Tell Others Why

Secondly, another essential point of the book is that the why must be communicated consistently and authentically. Sinek argues that leaders must be passionate and committed to their cause and must share their beliefs clearly and consistently. Truly, when leaders and organizations are authentic and genuine in their purpose, they inspire others to join them in their mission.

Trustworthy and Transparent

Thus, truth is also a factor. The book also explores the importance of trust in leadership and organizational success. Sinek argues that trust is essential for inspiring others and that leaders must be trustworthy and transparent in their dealings with employees, customers, and followers. By building trust, organizations can create a strong culture of commitment and collaboration, which is essential for achieving great things.

Summing it Up

In conclusion, “Start with Why” is a powerful book exploring why’s importance in organizational and leadership success; by understanding the power of why, leaders can inspire their employees, customers, and followers to achieve great things and create truly inspiring and meaningful organizations. Whether you are a business leader, entrepreneur, or simply interested in personal growth, “Start with Why” is a must-read book that will help you understand the power of why in inspiring others and achieving your goals.

And just for fun, check out some of our other business book reviews – especially our highly popular “Business Lessons from The Tipping Point“.

Bonus from Simon Sinek’s Website

We recommend visiting Sinek’s website, to get one (or all) of the downloads. For a nominal fee, he offers a “Golden Circle” resource for individuals and one for organizations. Also, you will find a Practical Guide to Leading Millennials as well as a cover letter for job seekers. As a bonus, he offers a on For your convenience, we link you directly to his free gifts.