What Can Complement Your Digital Marketing?

What Can Complement Your Digital Marketing?

As a business owner, you likely have a detailed digital marketing plan and have poured most of your energies and efforts into developing this. In that case, you might have yet to consider other types of marketing that compliment your digital campaigns.

Here, we examine three complementary marketing efforts – billboards, flyering, and events –  that support your digital strategies and incorporate offline advertising to support your digital campaigns in 2023.

 

Billboards

Most of your customers use the internet and likely interact with your digital marketing campaigns. However, some customers use social media sparingly and might not see the campaigns you are putting out. Also, studies show that people have a short attention span when they browse the internet. In fact, new research indicates that potential customers remember a piece of marketing they have spotted when they are out and about. Billboards are highly effective forms of advertising. This type of advertising reinforces the digital marketing that flows through their feeds on social media. In addition to digital marketing, consider using billboard advertising to convey your message and get people interested in your business. Billboard advertising benefits those trying to market their business within a local community. For example, one method to consider is posters and advertisements on Nashville billboards. These grab the attention of thousands of people who walk and drive past each day.

 

Flyering

Next, we focus on another form of offline advertising to support your digital marketing – business flyers or flyering. Flyers can be posters, mail-outs, or hand-outs. Typically, flyers are typically colorful 8.5″x11″ promotional pieces that grab the readers’ attention. They can be mailed out to a mailing list developed by your business or mailing lists can be purchased to target specific zip codes within a city. Flyers catch people’s attention in their own homes, where they might have more time to look at the products and services that you offer. Also, you can use flyers to direct them to your website or further information online. In addition to these benefits, potential customers see your offers, as you place flyers directly into their hands. Many cafes and restaurants might also be happy to stock your flyers for you and spread the word about your company.

Jemully flyer poster
Jemully flyer poster

Events

Lastly, consider hosting events to bring attention to your business and drive traffic. Events give you an opportunity to raise awareness of your business. Likewise, you stand before your participates to share your knowledge and showcase products. Some business owners prefer to offer free events. But, you may opt for a ticketed event.  Next, consider the venue. Each has its own advantages and disadvantages. Choose from an online event, one on your business premises, or select an event location such as a meeting room or conference center. When you run an event, make sure that you have enough flyers and business cards on send digitally or hand to give out to those who may be interested in what your company produces and sells.

Finally, in developing a marketing strategy, it is wise to use multiple channels that incorporate both marketing (brand awareness and engagement) and paid advertising campaigns. In addition to digital marketing, consider investing in billboard marketing, flyering, and other types of offline marketing that can draw customers into your business and ensure that people know that your business exists. Reach your widest audience by expanding your marketing footprint to compliment your digital strategies. 

Essential Tips When Setting Up Remote Workers for the First Time

4 Essential Tips When Setting Up Remote Workers for the First Time

A situation rarely touches every industry and all businesses, but that’s precisely what the COVID-19 pandemic did. It’s true that, in the early days and months, many businesses shuttered, and employees transitioned to an online work environment. And while situations have improved and many workers are now back in the office, many companies now see the value in remote working and are adopting it permanently.

If you own a business that has yet to dip its toes in a remote environment and are ready to make the transition, there are ways to make things smoother. Here are four essential tips when setting up remote workers for the first time.

Provide Staff with the Needed Hardware and Software

The leading equipment staff will need to be productive in a home office is a computer or laptop loaded with the necessary software. They need access to all the same programs, tools, files, and data as they would in the office. You want a streamlined experience wherein remote workers can do their job without obstacles and barriers.

While some employees may already have a personal computer at home, they shouldn’t use it for work-related purposes. Using personal devices can compromise digital security and privacy that the business is careful to adhere to.

Communicate Your Expectations Clearly

Just because your staff is working from home doesn’t mean you have to alter your expectations. You need to discuss with them what you expect regarding their work hours, the tasks they will do, how to communicate with other employees and departments, whom to contact when they need assistance and more. You should offer the same training to employees in the office and those who work from home.

Regularly Check In with Remote Workers

Because you want to create a collaborative environment wherein everyone is on the same page and communicates with each other, it’s also wise to check in regularly with remote staff. Many managers choose to hold daily, weekly, bi-weekly, or monthly video meetings so everyone gets a chance to chat, discuss challenges and obstacles, compare progress on projects and tasks, and more. You don’t want staff to feel disconnected, so this is a great way to prevent that.

Outsource IT Services – Cut Back on Downtime

Downtime is something every business tries to avoid, as it results in a loss of revenue. What happens when your employees are located offsite, so you can’t be there physically to troubleshoot? It is wise to outsource your IT solutions to a professional company. The professionals will look after all digital security issues, computer networking, streamlining processes, and monitoring. A professional company that manages your IT frees your employees to focus on their jobs, not the technical end.

A Remote Workforce Can Be a Wonderful Thing

Remote employees offer businesses many advantages, which is why so many companies choose to go this route. For example, many remote workers seek the flexibility of work location. This flexibility promotes positive mental health through job satisfaction and increased productivity. Knowing how to set up a remote workforce and ensure things get off to a good start is essential.

The Benefits of Tools for Graphic Design

The Benefits of Tools for Graphic Design

The world of design changed dramatically in the last few years. Back then, designers had to work for weeks and even months to have their designs printed on T-shirts, posters, and other printables. While today, you only need a smartphone and the internet to develop digital strategies that print onto anything. The tools for graphic design also took to a modern turn. An artist used to need only a pen, paper, and a few coloring materials to create unique designs. Nowadays, a computer set-up, the internet, and design software are necessary to produce striking designs.

The demands of the modern design industry now require more than just pure creativity and skill. Artists must also be adept at using graphic design tools that will stand out in their fields. Only those who have learned to take advantage of the different tools for graphic design will help hone their skills and successfully conquer the diverse challenges of being a modern designer.

Let us take a look at how tools that graphic designers use help build a successful career in the field of design.

 

The Evolution of Graphic Design

One of the earliest pieces of evidence of the existence of humanity is the colorful cave paintings from hundreds of decades ago. Those paintings depicted what life was like back then, and the characters consisted of humans, animals, and their surroundings. During the early civilizations, Egyptians used hieroglyphics for communication, and the graphics mostly contained icons of the sun, the pyramids, animals, etc. Even then, it was clear how humans respond well to visuals.

It was in the 20th century when images for communication started to become universal. Graphic signs use point directions, relay messages, and connect people with brands. Media growth is primarily the reason for the emergence of graphic design. Brands felt the need to stand out and knew that having stunning graphics to present their products is the way to go.

Moving on to recent years, graphic design has become an integral part of visual communication. It can be seen across platforms, both online and offline. It became such a rewarding career for artists and other visually-minded individuals.

As the design industry developed, the tools for graphic design also became more advanced. These tools are what designers use to highlight their skills, impress new clients, and build successful careers as modern designers.

 

Benefits of Tools for Graphic Design

jemully graphic design tools

1 – Saves money

Since the demand for graphic designers is high, you pay for professionals who will use their expertise in things like color selection and experienced know-how in areas like the psychology behind font selection to do the design work for your brand. This could set you back thousands of dollars in a year if you hire more people to be a part of your design or marketing team. Concerning this problem, a more innovative solution is to provide your existing graphic designer/s with the best tools for graphic design.

Most of these tools are much cheaper compared to paying for a full-time designer. Even if you are on a tight budget, you can find design software that is perfect for your needs. Removal.AI, for example, allows you to pay for only the number of images you need to remove backgrounds. It relieves you of the burden of paying a professional for a job that only takes a few seconds to complete when using the software.

2 – Saves Time

One of the most critical resources of a designer is time. There is only so much you can do in the number of hours you will work. Being limited with time can affect the output quality of your designs. You must also choose between spending more time on the design process or doing other vital tasks, like creating marketing campaigns.

With design tools, you can save more time since the design process reduces the time in half or even more. It gives you plenty of time to manage other aspects of your business without worrying about compromising the quality of your designs.

3 – Increases productivity

Creating any graphic design requires time, effort, and flexibility. This could mean a designer is limited by how much he can do in a certain period when completing designs. For this reason, tools for graphic design reduce time in the design process. Most of these tools utilize prefabricated templates that allow you to customize the design according to project specifications. All you need to do is choose the template that reflects your industry and then personalize it to fit your brand.

Good design software also has functionalities that are more than bringing good design to the table. Some software gives you access to analytics, allowing you to check your performance. As you monitor your design and modifications, you spend your time and resources wisely.

4 – High-Quality Visuals

Professional graphic designers design the top tools that graphic designers use. They are considered experts in the graphic design industry, so they know very well how important it is to produce the highest quality of visuals. Thus every tool is made with careful consideration of the final output.

With different tools for graphic design, there is more allowance for design innovation. It will be easier for them to experiment with new techniques using different design features. The beginner-friendly features also ensure that even design newbies can create stunning visuals without stressing too much about the process.

5 – Helps Streamline Design Workflow

The beauty of design tools is that they allow you to work better and not more complicated. It will enable you to see the flaws of your workflows so you can make smarter decisions and increase the overall efficiency of the design process. The most helpful thing about using design tools is that they let you automate repeatable steps, dramatically improving productivity. It also allows you to work on the more complicated tasks rather than get bottlenecks in doing repetitive actions.
You will feel more energized to create even better designs when you can improve your workflow. Every design becomes an adventure because you get to break down a formerly long design process and work out solutions to help you produce the best designs.in 

10 Tools That MANY Graphic Designers Use

Since you are now aware of the benefits that graphic design tools can bring, it is time to start using them. Here is a list of graphic design tools that professional graphic designers use in creating noteworthy designs:

1 – Kittl.com

kittlIt used to be that only the most talented graphic artists can create stunning designs. When you have Kittl, you can create unique designs in minutes, even if you need to gain the skills and talent of a good designer. Kittl has plenty of design tools and access to hundreds of design assets, like illustrations, icons, and textures, that you can use to make mind-blowing designs.

Some of Kittl’s best features include advanced text editing that you can use to transform texts, magic recoloring that lets you choose trendy color palettes for your designs, and ready-to-use design templates that you can customize to fit both personal and commercial projects.

Billed annually for only $10 a month, you can access all premium templates, unlimited vector exports, and 1GB of upload space when you subscribe to a Pro plan. The expert plan at $24 a month and the Business plan at $79 a month, both billed annually, are the most cost-effective choices for professionals and experts that need more premium features and bigger upload space.

2 – Removal.AI

removal.aiThe background removal process is one of the most time-consuming parts of using images for design. Yes, anyone can do it using almost all kinds of design editing software, but it would take a lot of time and effort. Instead of wasting precious time, you can use Removal.AI to automate this tedious process. Aside from the superb image removal feature, this tool also works as a powerful image editing software. After removing their backgrounds, its built-in photo editor will let you enhance your photos further.

With Removal.AI, you can choose how many background removal credits you pay for a month. The more credits you pay, the lesser the cost for each image becomes. 40 photos per month credit, for example, will cost $5.99 or $0.15 per image. On the other hand, five hundred images per month credit will cost only $63.99 or $0.13 per image.

3 – Renderforest.com

Most brands are doing social media marketing because it is one of the most effective ways to increase engagement. Renderforest is one of the best tools for creating social media content, and it helps you create stunning visuals that can quickly drive engagement. From YouTube intros to mockup generators, logo makers, and even website builders, Renderforest has something for everyone. Whether you’re a professional creative or a beginner looking to make your mark on the web, Renderforest makes it easier than ever before to get the job done quickly and beautifully.

With a wide range of easy-to-use templates, you can create stunning visuals without worrying about coding or design experience. The drag-and-drop editor makes it simple to customize your design and play with fonts, colors, and images until you find what you want. Plus, you can access a library of royalty-free stock photos and videos to make your project stand out from the competition.

What makes it so valuable is that there are plenty of social media templates to choose from. They categorize by industry, which is also helpful.

You can choose the Lite, Pro, and Business plans at $9.99, $19.99, and $29.99, respectively. All plans offer attractive features and differ mainly in the amount of storage, video quality, and support.

4 – Designstripe.com

designstripeIt is a bit daunting to design illustrations from scratch. After all, you need to mind not only each design element’s meaning but also the output’s quality and aesthetics. Good thing that Designstripe has plenty of illustration templates that are perfect for any design project. Aside from illustrations, you can also use Designstripe to create attractive mockups for your products, apps, and website.

Although it gives users free and unlimited access to freestyles, you can only fully appreciate Designstripe when you subscribe to the Pro plan at $20 monthly. With this plan, you can enjoy unlimited access to free and premium styles, full-scene customization options, and multi-format downloads.

5 – Drawkit.com

What makes Drawkit a little bit better than other illustrations creators is that it has plenty of illustration types. Aside from the simple illustrations, there are sections for 2D and 3D illustrations. You can also choose from hundreds of icons and animation templates that you can use to create exciting designs.

Drawkit offers two subscription plans, the Pro plan at $79 a year and the Pro-Lifetime at a one-time payment of $295. Both plans give you unlimited access to all content plus early access to new content. The only difference is that the Pro-Lifetime gives you lifetime access, which means you can enjoy all premium illustrations and mockup templates forever.

6 – Easil.com

Creating on-brand marketing materials is a common task for designers, and Easil is a great tool for such a task with its innovative drag-and-drop editor. With minimal effort, you can start any design using premade templates and use your brand kit to create branded images and graphics. It’s flexible locking permissions, and design workflow lets you define which design elements can be edited by other team members. Aside from the 30-day free trial account, Easil offers the Easil Plus plan at $7.50 per user per month and the Easil Edge at $59 per user per month. Both plans give access to Easil’s innovative design tools, access premium templates, and the additional Edge Design Guarantee for the Edge plan. You may also contact the team for a tailored package with a dedicated account manager.

7 – Flexitive.com

Omnichannel design production is necessary for brands that delve into online marketing efforts. It is the only way to have a wider reach and ensure that target customers are well-informed about the brand, no matter what platform they are using.

Since it is time-consuming to create different design variations for every platform, Flexitive allows you to automate the process and help with omnichannel design production and distribution. With its Dynamic Design Production (DDP), you can quickly generate design variations that will work across platforms.

Flexitive has two plans that are perfect for any design team size. The Teams plan at $59 per user per month is ideal for small teams creating omnichannel designs for any platform. It has 100GB of cloud storage space per user, access to the design library, a responsive drag-and-drop design editor, and much more. For more prominent organizations that need design production automation, the Enterprise plan at $89 per user per month is the most suitable option. Each user will have 200GB of cloud storage space, access to global shared libraries, and other cool perks.

8 – Pixelied.com

You don’t need to hire a new designer when you want to create graphics for your business as long as you have Pixelied. This tool has a full suite of image editing tools that will help you instantly create stunning designs. Because of its easy-to-use online graphic editor, you do not need advanced design skills to make it work. It also has a vast library of professional templates you can personalize for branded content.
Pixelied has one of the most affordable subscriptions for online tools for graphic design. The Pro plan is only $4.9 monthly, while the Pro+ is only $8.25 monthly. Both come with many premium perks, like AI image generation credits, BG remover, access to premium content, priority customer support, and more.

9 – Adobe Illustrator

As a leading organization for photo editing solutions, we must mention Adobe before ending this list of graphic design tools. Adobe Illustrator sets the bar high with its powerful features for creating illustrations, logos, infographics, icons, and more.

The monthly plan costs $31.49 a month, but you can avail of the discount when you pay annually at only $20.99 per month. However, one of the downsides of using this tool is that newbies will have to deal with a steep learning curve. It is mainly suited for advanced users.

10 – Creasquare Creative Studio

Creasquare Creative Studio is an all-in-one creative design tool for creating stunning visuals. It offers a comprehensive suite of advanced and intuitive features that allow users to create eye-catching designs in no time easily. With Creasquare, you can turn your ideas into reality with just a few clicks.

Users love Creasquare Creative Studio because it allows them to easily create stunning visuals with access to an extensive library of professional templates, stock images, and illustrations. It’s incredibly intuitive for beginners but powerful enough for experienced designers. Plus, it’s available on both the web and mobile devices.

Creasquare also offers a range of features designed to help professionals achieve their creative goals. It includes an AI-powered background removal tool, vector drawing capabilities, and a range of filters and effects. Additionally, users can collaborate with others in real-time on projects, allowing teams to work together seamlessly from anywhere.

Conclusion

It is only with modern tools for graphic design that designers can create superb designs that improve the overall user experience and interface. These design tools are more than just a means to create innovative designs. They also ensure that designers work smartly by providing ways to improve their workflows and increase productivity.
The tools for graphic design also help standardize design practices to help brands deliver consistent designs across their marketing strategies. By being familiar with ground-breaking tools, you can enjoy numerous and lasting benefits as a designer.

Author Placeholder
About the Author

Name:  Jenn Pereira
Email:  jennpereira13@gmail.com

Most Effective SEO Strategies for HVAC Contractors

Most Effective SEO Strategies for HVAC Contractors

If you are an HVAC contractor, you should not follow the most traditional SEO techniques and strategies to rank your business. SEO for HVAC requires some strategies that work specifically for your industry. Here are some of the best unique strategies to help HVAC contractors.

 

SEO for HVAC UTILIZES A Diverse Backlink Portfolio

First, it is important to understand, SEO is evolving. Therefore, some of the traditional approaches to SEO may not be the most effective path for the HVAC industry. For example, some of those early methods attempted to trick search engines by stuffing related keywords into the content of the page. This practice is no longer acceptable. Search engines will block your efforts and occasionally block the whole website if you adopt those types of practices today.. So, now you need to use various types of links to leave random footprints that are untraceable by the search engine’s algorithm. This method is known as link diversity.

With link diversification, page rank eliminates roadblocks. As you run an HVAC enterprise, do not risk losing the rank in SERPs. It can have a strong negative impact on your business and make you lose a significant consumer base. Therefore, you cannot build your links based on specific keywords that are easily traceable by search engines, and in this case, you also have one good option to hire an SEO Agency that can help you to build your online presence and optimize your website to boost traffic and ranking

There are many forms of diversified links that you can adopt for your website. Some may directly affect your pages; some will take an indirect approach. All of them will provide you with a shield of randomness that will make the pattern unrecognizable and prevent your website from being penalized.

 

Youtube SEO for HVAC Companies

As an HVAC contractor, your ultimate target is to reach more potential customers. Over the last two decades, video content has been increasingly important. Correspondingly, the number of people on YouTube is ever higher, and recent stats show over two billion users log in to Youtube monthly. This audience is worthy of your marketing attention.

To understand a video, Google relies on the text. Hence, for your video to appear in the search results, you must carefully produce the text of the video and make it SEO-friendly. 

What should you consider while creating  your Youtube SEO and to maximize the number of views? Here are some key points:

  • Closed captions – Instead of Youtube ASR captions, upload high-quality closed captions.
  • Descriptions – Choose an accurate description of your content while considering the terms and phrases that your consumers will use to search.
  • Keywords – Include your keywords in all the possible fields.
  • Translate – For global use, translate your content with subtitles.
  • Transcripts – Add the audio transcript to your video, which will likely contain relevant keywords to boost your SEO ranking.
  • Monitor Activity – Closely monitor your viewers’ activity to boost your ranking
Jemully SEO Search

Advanced Technical SEO

Advanced technical SEO enables your website to be easily understood by search engines. It also allows search engines to crawl, index, and render web pages. Enterprise businesses thrive when there are more consumers. And with advanced technical SEO, web pages are more likely to climb higher in the search results. Technical SEO promotes the organic growth of your website.

To boost your advanced technical SEO, you can follow the following steps:

  • Sitemap XML and JSON format
  • Schema.org markup
  • .htacess file configuration for SE index
  • SSL end-to-end user encryption
  • 4XX and 5XX Error fixation
  • 301 and 302 redirection

Target Local Searches with Local Landing Pages and Listing

If you have an enterprise business that reaches across the country or expands internationally, we recommend adopting local SEO practices to target your consumers regionally. For a company at the enterprise level, consider the needs of the local consumers and provide them with a solid solution.

Local landing pages and listings are valuable tools that assist your site in appearing in local searches. Landing pages targeted to a local audience bring engagement to your website from every location where you are conducting business. Furthermore, you can quickly adapt the variation of your SEO strategy for each locality and provide your consumers with the optimum solution.

Remember, even a local business is your competitor if you run an enterprise. If you want your business to prosper, start from a small locality to achieve the optimum benefit.

 

Measure SEO Performance

Top-notch SEO strategies provide you with some of the benefits you seek. To achieve your desired outcome, monitor your data and rank. Keep track of where you are soaring and failing.

SEO is ever-changing. Some strategies are that work today become less effective as search algorithms change. It is wise to keep an eye on the variables. Here is a list of a few things that can give you a good idea to measure your SEO performance:

  • Organic Session (number of unique visitors, have to set cookies to restore session data)
  • KW ranking shifting (top-ranking/LSI/branded or non-branded etc.)
  • Leads/Conversion (Add to Cart conversion/checkout etc.)
  • Page Load time
  • Crawl errors
  • And many other KPI indicators such as CPR, CPV, CTR, ROI on the project, Bounce Rate, Exit page Ratio, Page Speed, Heat Map (unorthodox somewhat), and Social Share.

As your business grows, grow the techniques you use to measure your SEO performance. A small dip in one location’s rank can seriously affect your overall ranking. So, please keep them in check all the time.

Content Ideas for Your Law Firm’s Website

Content Ideas for Your Law Firm's Website

Are you looking for ideas to build your law firm’s website authority and strengthen your SEO? Or, perhaps you want to build a new website for your firm. A solid website is a key, foundational piece to your digital marketing plan. So, you are thinking along the right lines. Get your website beefed up so it can serve as an anchor to your other marketing efforts. Investing in your website sets your firm apart from the rest.

As you look at your website, one of the first things to consider is whether or not you have all the “static” pages your site needs. That term “static,” when used to describe website pages, might seem unfamiliar, but these pages are something you see all the time. These are pages whose names are displayed on the tabs that appear across the top of most websites. A “Home Page” is a static page. An “About Us” page is a static page. The same is true for “Contact Us,” “Site Map,” or any of several other possible pages, including “Gallery” pages. These pages are called “static” because they change very seldom.

As you probably guessed, there are pages on websites that are not static. Any news articles one posts on a website is not static content. Rather, content that is timely and that educates or inspires or entertains your website visitors is normally grouped under the rubric of “blogging.” Blogposts help you attract visitors to your website. Static content tells them what kind of website they have found. Static pages identify the main features, not just of the website, but of your company as well.

 

SUGGESTED PAGES FOR your LAW FIRM’s WEBSITE

So, when we talk about “static pages,” we’re talking about the core content that describes your firm and relates its history and identifies its values. With law practices, the static pages explain your areas of practice and tell about each attorney.  If you would like to know if your law firm has covered all the bases on your static pages, here is a list of more than fourteen static web pages you may want to consider (NOTE: the Communication Disclaimer and Privacy Policy may not help your SEO, but the other pages listed below will help ).

  • Home Page
  • About Your Firm (History)
  • A page highlighting each attorney
    • Bio
    • Education
    • Areas of Practice
    • Awards
    • Associations
    • Interests
    • Community Involvement
  • Areas of Practice
    • Each area is defined to help the potential client
    • List of your attorneys who practice this area of law
  • FAQs
  • List of Clients (example: Corporate Law clients)
  • Blog (individual blogposts themselves are not “static” content, but the page where they live is itself a static page)
  • Videos
  • Testimonials from Clients
  • Giving Back
  • Contact Page with a location map
  • Areas We Serve
  • Achievements and Memberships
  • Specialty Features
    • Secure Client Portal
    • Financing
    • Pay Online
    • Live Chat
  • Communication Disclaimer
  • Privacy Policy
Jemully - Law Firm Website Clients

WHEN IT COMES TO YOUR LAW FIRM’S WEBSITE, DON’T FORGET THE SEO

We would be remiss to visit with you about the pages of your law firm’s website without some discussion of search engine optimization (SEO). Without SEO it will be much more difficult for your website to be found by your potential clients.

We are strong advocates of the strategy that your website should be the hub of your online presence, and the focal point of the digital marketing efforts for your law practice. To establish your hub, we recommend, in addition to the foundational static pages of your site mentioned above, the creation of good, shareable content that is written with keyword value and customer education in mind. This content is best served to your audience in the form of blog articles.

Blogging, sometimes called inbound marketing or content marketing, is a key tactic that many of the most successful websites employ. Blogging for the purpose of marketing takes planning, organization, and time to make a significant impact on your website traffic; you won’t jump to the top of the search page results in a short period of time because it is a building process. It is an investment in the future of your firm that pays good benefits in the long run in terms of new clients and profits.

GOOGLE’S VIEW OF WEBSITE CONTENT

As we reflect on the SEO building process, we acknowledge the need to satisfy Google’s demand for quality content. Google places value on websites that provide answers to the questions Google searchers ask. More importantly, Google wants a website to be viewed as helpful to their searchers. For this reason, it is always important that you are writing your content to serve your customers, not to satisfy Google. Because, in serving your customers, you actually are satisfying Google.

Therefore, we recommend that your firm develop a strategy that incorporates a plan to produce a variety of informative, and even entertaining, content for potential clients. The list of topics for such articles can be pulled from the questions your own clients frequently ask. We suggest that you put together helpful articles, guides, news, and even eBooks that engage your audience of potential clients and will also draw Google’s much-wanted attention to your website over time. And, if you need help with compiling a list of questions, we can give you a hand by doing some research to determine common questions that are queried on Google.

Kit Mullins Author
Kit Mullins
About the Author

Kit Mullins, co-owner of Jemully Media, LLC, has been a leader in digital marketing for more than twenty years. A writer, designer, and developer, Kit enjoys travel, photography, and Bible study. With six kids and fifteen grandkids, she has no choice but to find ways to be creative.

Types of Email Marketing Campaigns: Everything You Need to Know

Types of Email Marketing Campaigns: Everything You Need to Know

Email marketing is an effective tool for reaching your target audience and promoting your products or services. It is a powerful tool that can help you increase customer engagement, boost sales, and grow your business. There are several types of email marketing campaigns you can employ. However, with so many types of email campaigns available, it can be hard to know where to start. Which type of message should you send? When should you send it? How do you ensure each campaign reaches the right people?

In this guide, we answer all these questions and more. We walk through the different types of email campaign options so that you can craft messages that will resonate with your customers and drive meaningful results for your business. Let’s get started!

 

1. Newsletters

Newsletters are one of the most common types of email campaigns. Essentially, a newsletter is a type of email campaign that helps a business stay in touch with existing and potential customers.

It involves sending a curated selection of information to subscribers regularly, such as updates about your products and services, special offers, company news, industry trends, your latest news, initiatives, and promotions.

Typically, businesses send newsletters on a weekly or monthly basis. However, you can opt to send them more or less frequently. An effective component of your content marketing strategy, newsletters give you opportunities to get your pillar-based content in front of your loyal subscriber audience. The frequency depends on the specific needs and strategies of your business. The goal is to keep subscribers informed and engaged—not overwhelm them with too much information.

 

The Key to a Good Newsletter

The key to writing a good newsletter is to make sure that all the information you provide is relevant and interesting.

First, your content should be organized neatly, with a clear structure and focus on key topics. Next, it’s a good idea to include links at the end of each newsletter so that readers can easily find more information or take further action. For example, include a link to sign up for an event or a link to purchase a product mentioned in the newsletter.

Unfortunately, some people doubt newsletters are still effective. However, Digital Connecting Mag says, “When done correctly, newsletters can accelerate business growth.” It’s true, they are still a great way to stay in touch with customers and keep them informed about your business. In other words, they’re a great way to stay on your customers’ radar and keep your brand strong.

 

 

Jemully Email Marketing Campaign Subscriptions
Jemully Email Marketing Campaign Subscriptions

 

2. Announcements

Another type of email campaign used to promote special offers or events is announcements. For instance, your business may want to announce a launch, a sale, a guest speaker, an in-person or online event, or an occasion of community involvement. Different from newsletters, these email campaigns are sent on an ad hoc basis and can be tailored to the specific message or offer you want to highlight.

Announcements are great for generating excitement and driving sales, so they can be especially effective during peak shopping times such as Black Friday. Also, they’re important for product launches and special events, where you want to ensure that your message reaches the right people.

 

The Key to Announcement Emails

Remember, announcement emails should always be targeted, concise, and attention-grabbing. The aim is to draw people’s attention quickly so that they click through to your website or landing page. You should also include a clear call-to-action, such as “Sign up now” or “Get your gift”.

To make this campaign effective, use it sparingly. If you’re constantly bombarding your audience with announcements, they’re likely to become annoyed and unsubscribe. It’s important to strike the right balance between informative newsletters and promotional announcements.

 

3. Automated Emails

To incorporate automated emails into your newsletter repertoire, begin by creating pre-written emails that are automatically sent out when certain conditions are met. For example, when someone signs up for your mailing list, purchases a product, or abandons their shopping cart.

These types of emails are effective and efficient. For one thing, they personalize your communication based on their actions. Additionally, you engage your customers with timely information that is relevant to their interests.

Consider, automated emails can be used to send out a welcome email when someone signs up for your mailing list. Another example is thank-you emails after an order is placed. And finally, an email after customers leave items in their shopping carts. This type of email automation is very popular with many marketing professionals. To learn more about their expertise, read some of their recent interviews on this link.

 

Other Applications of Automated Emails

To increase sales, automated emails can also be used to send out product recommendations or special offers tailored to each customer’s interests. This application of email newsletters encourages customers to purchase additional products and services.

To re-engage inactive customers, schedule automated emails to remind them of your brand.

Overall, automated emails ensure that you’re providing customers with a personalized and tailored experience. Plus, they increase engagement and foster brand loyalty.

 

Jemully Email Marketing Campaign Options
Jemully Email Marketing Campaign Options

4. Transactional Emails

Transactional emails are those sent out when someone takes an action or engages in some kind of transaction with your business. These emails typically involve updates, notifications, or confirmations about specific orders, purchases, or subscriptions.

To keep customers informed and reassured, transactional emails play an important role. Customers will be informed that their order has been received, that their payment was successfully processed, or that their subscription was renewed.

If you’re running a Shopify development agency, transactional emails can also be used to provide important updates about orders and shipments. For businesses working with you, these emails provide an additional layer of detail and reassurance, as they demonstrate that their order is being taken care of.


The Key to Effective Transactional Emails

Transactional emails should always be timely, relevant, and clear. They should contain all the information a customer needs to track their order or understand what’s happening with their subscription.

For excellent customer service, transactional emails are an essential element in the customer experience. They provide feedback that lets them know their order is being taken care of.


5. Follow-up emails

Follow-up emails are used to stay in touch with customers and encourage further interaction after a sale has been made. It’s more cost-effective to retain existing customers than to constantly acquire new ones. Consider, in a recent Forbes article, “Fewer resources are required to retain a customer. Customer retention usually requires a customer success department to periodically check in and a support team to sort out periodic issues or bugs.” In this example, a follow-up email is an effective tool to accomplish the task.

It’s also a better testament to the quality of your brand and products, as a satisfied customer is more likely to recommend you to others. And follow-up emails provide a perfect way to do this.

Follow-up emails can be used after a purchase is made when you want to encourage customers to leave reviews or provide feedback, or even when you want to offer customers discounts on future purchases. Also, utilize follow-up emails to stay top-of-mind and remind customers of your products and services.

They also provide the perfect opportunity to engage with existing customers, re-engage inactive customers, keep them updated on your latest products or promotions, and increase customer loyalty.


6.  Event Emails

Used to promote upcoming events such as conferences, webinars, workshops, or other special occasions, these emails are effective at generating interest and excitement. Most often, this leads to increased ticket sales or registrations.

The goal of event emails is to build anticipation and create a sense of urgency—so send them early. As a result, people will have time to plan.


The Key to Successful Event Emails

Event emails should include all the pertinent information a recipient needs to know about the event, such as location, date and time, ticket prices, and other details. They should also include a clear call-to-action (CTA) to encourage people to register or purchase tickets.

Follow-up emails are also effective for those who did not register. As a reminder, a follow-up email can increase the number who sign up.

Through event emails, you can also engage with potential attendees and encourage them to spread the word about your event. By keeping in touch and providing regular updates before, during, and after the event, you’ll be able to build excitement and ensure a successful turnout.


Summing It Up

In conclusion, email marketing is an essential part of any business strategy—and numerous types of emails can help you reach your goals. From promotional emails to transactional emails and follow-up emails, each type has its purpose and can help you engage with customers in a meaningful way.

No matter what type of email you choose to send, the key is to always provide value and stay true to your brand’s voice. With the right approach, email marketing can be an effective tool for growing your business and building relationships with customers.

Sophie Douglas
Sophie Douglas
sophiedouglasdso@gmail.com
About the Author
Sophie Douglas is a digital marketing specialist and a journalist based in Columbus, state of Ohio. Her characters are passionate, innovative, and ambitious. Before becoming a writer for DigitalStrategyOne, she was writing short stories, screenplays, and directing short films.

Book Review – Zero to One by Peter Thiel

Book Review - Zero to One by Peter Thiel

Zero to One: Notes on Startups, or How to Build the Future is a book written by entrepreneur and investor Peter Thiel. In the book, Thiel argues that the most important thing a startup can do is create something new and unique, rather than simply improving upon existing ideas. He calls this concept “going from zero to one,” as opposed to simply copying what has already been done.

 

STARTUPS: FIND A UNIQUE MARKET NICHE

Thiel outlines several key ideas that he believes are important for a startup to succeed. These ideas include finding a unique market niche and creating a monopoly in that niche. Also developing a culture that encourages innovation and risk-taking. He also emphasizes the importance of having a clear and compelling vision for the future. And of assembling a talented and dedicated team to help bring that vision to life.

 

THIEL PULLS FROM HIS OWN EXPERIENCE

Zero to One
Zero to One by Peter Thiel

Throughout the book, Thiel draws on his own experiences as a founder and investor to illustrate his points and offer practical advice for aspiring entrepreneurs. According to his bio on Amazon, Thiel “started PayPal in 1998, led it as CEO, and took it public in 2002, defining a new era of fast and secure online commerce.” In 2004, he made the first outside investment in Facebook, where he serves as a director. The same year, he launched Palantir Technologies, a software company that harnesses computers to empower human analysts in fields like national security and global finance. He has provided early funding for LinkedIn, Yelp, and dozens of successful technology startups. Former colleagues of his, some of whom were dubbed the “PayPal Mafia,” run many of these startups.

Thiel serves as a partner at Founders Fund, a Silicon Valley venture capital firm that has funded companies like SpaceX and Airbnb. He started the Thiel Fellowship, which itself ignited a national debate by encouraging young people to put learning before schooling. And he leads the Thiel Foundation, which works to advance technological progress and long-term thinking about the future.”

In Zero to One, the author covers topics such as how to develop a winning business strategy, how to raise capital, and how to navigate the challenges of scaling a company.

Overall, “Zero to One” makes a thought-provoking and insightful read for anyone interested in entrepreneurship and the future of technology. Thiel’s perspective on the role of startups in shaping the future proves unique and compelling. The book offers practical advice and inspiration for anyone looking to start a company or make a difference in the world.

 

KEY POINTS IN ZERO TO ONE

For the startup entrepreneur, Thiel emphasizes the importance of creating something new and unique in the market. (Going from “zero to one” instead of competing in an already crowded market). Key lessons from the book on business marketing include:

  1. Focus on creating a monopoly: Thiel argues that a business should aim to create a monopoly in a specific market in order to maximize profits.
  2. Offer unique value: To create a monopoly, businesses need to offer something unique and valuable that sets them apart from their competitors.
  3. Build a strong brand: A strong brand helps create a monopoly and can help a business differentiate itself in the market.
  4. Network effects: Try to leverage network effects, wherein a product or service becomes more valuable as more people use it, to create a monopoly.
  5. Long-term thinking: Thiel emphasizes the importance of thinking long-term. One must avoid the trap of short-term thinking in order to build a successful business.

Overall, Zero to One offers a unique perspective on business and marketing and emphasizes the importance of creating something truly innovative and valuable in the market.

A Brief Historical Overview of Facebook with a Timeline

A Brief Historical Overview of Facebook with a Timeline

The History of Facebook – An Overview

 A quick look at the history of Facebook (the largest social platform in the world), gives us a good idea of the platform’s great influence. The social networking site known today as Facebook was founded in 2004 by Mark Zuckerberg, along with Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. Today, it boasts more than 2.8 billion monthly active users, making it the largest social media platform in the world. From its humble beginnings, Facebook is now a global giant with worldwide influence.

 

2004-2005: The Origins of Facebook

Zuckerberg as a sophomore at Harvard
Zuckerberg as a sophomore at Harvard

Initially, Zuckerberg, then a sophomore at Harvard, created Facebook as a social network for students at Harvard University. He wanted a platform that would allow students to connect with one another, share information and experiences, and create a virtual campus community. In February 2004, he launched the first version of Facebook, then called Thefacebook.com.

Quickly, the early version of Facebook, available only to Harvard students, gained popularity and was expanded to other Ivy League schools. In the following months, Facebook expanded to yet other colleges and universities, allowing students from around the country to join the network.

 

2006-2008: The Newsfeed

As Facebook continued to grow, it started attracting the attention of venture capitalists and investors. In 2006, Facebook received its first investment from PayPal co-founder Peter Thiel, which helped the company expand its operations and reach more users.

In 2007, Facebook introduced its first major feature, the News Feed. Subsequently, this allowed users to see updates from their friends in real-time, making the platform more engaging and interactive. In the same year, Facebook also introduced the platform’s first advertising program, which allowed advertisers to reach the site’s growing user base.

 

2009-2010: global growth

By 2009, Facebook had become one of the largest social networks in the world, with over 200 million active users. In 2010, the company launched its first official mobile app, making it even easier for users to stay connected with their friends and family while on the go.

 

2011-2015: The Rise of Mobile and the IPO

Jemully IPO FacebookAs smartphones became more widespread, the popularity of mobile apps also grew.  To capture the audience, Facebook adapted to the changing landscape by putting more focus on mobile. In 2012, the company went public, charting one of the largest initial public offerings (IPOs) in history.

In 2013, Facebook acquired the popular photo-sharing app Instagram for $1 billion. As a result, this helped Facebook expand its reach and allowed the company to tap into the growing popularity of photo sharing.

In 2014, Facebook introduced a new feature called Facebook Paper, which was a news-reading app that allowed users to personalize their news feeds and discover new content. Unfortunately, Facebook Paper didn’t gain the popularity that Facebook had hoped for, and the company eventually discontinued the app.

 

2015-Present: The Rise of Virtual Reality  

Jemully Oculus VR Headset Facebook
Oculus VR Headset Facebook

In recent years, Facebook has continued to evolve and expand, introducing new features and services to meet the changing needs of its users. In 2016, Facebook embraced the big trend known as virtual reality (VR), with the company launching its Oculus VR headset in 2016.

 

THE FIGHT AGAINST MISINFORMATION

Unsurprisingly, it’s not been all rosey for Facebook. As the platform grew, the company faced increasing criticism and scrutiny over issues such as data privacy, misinformation, and the spread of fake news. In 2018, the Cambridge Analytica scandal came to light, revealing that the data of millions of Facebook users had been improperly collected and used for political purposes.

In response to these concerns, Facebook has made a number of changes and improvements, including increased transparency and the introduction of new features that help users identify and report misinformation. Despite these efforts, the company continues to face criticism over issues such as privacy and misinformation, and it remains to be seen what the future holds for Facebook.

Want more? Here are a few other sources that provide additional information on the history of Facebook: Britannica, Wikipedia, and This Day in History.

TIMELINE

Here is a detailed historical timeline of Facebook from its beginnings until now:

2003
2003
Mark Zuckerberg, a student at Harvard, creates Facemash, a website that allows students to compare and rate the attractiveness of their classmates.
2004
2004
Zuckerberg launches Thefacebook.com, a social networking site exclusively for Harvard students.
2005
2005
Thefacebook.com expands to other universities and changes its name to Facebook.
2006
2006

Facebook introduces the News Feed, which shows updates from friends on a user’s homepage.

2007
2007
Facebook launches the Facebook Platform, which allows third-party developers to create apps for the site.
2008
2008
Facebook surpasses MySpace as the most popular social networking site in the United States.
2010
2010
The movie The Social Network, which tells the story of Facebook’s founding, appears in theaters.
2012
2012
Facebook goes public in one of the largest IPOs in history, valued at $104 billion.
2013
2013
Facebook reaches 1 billion active users.
2014
2014
Facebook acquires WhatsApp, a popular messaging app, for $19 billion.
2015
2015
Facebook introduces live video streaming and the Reactions feature, which allows users to express emotions beyond just “liking” a post.
2016
2016
Facebook launches Facebook Marketplace, a feature that allows users to buy and sell items directly on the platform.
2018
2018
The Cambridge Analytica scandal breaks, revealing that a data analytics firm obtained and misused the personal data of millions of Facebook users.
2019
2019
Facebook reaches a settlement with the Federal Trade Commission over the Cambridge Analytica scandal, agreeing to pay a $5 billion fine and implement new privacy measures.
2020
2020
Facebook faces criticism for its handling of misinformation related to the COVID-19 pandemic and the U.S. presidential election.
2021
2021
Facebook rebrands as Meta and announces plans to focus on virtual reality and the metaverse.

This timeline highlights some of the major events in Facebook’s history, from its humble beginnings as a college social network to its current focus on the metaverse and virtual reality. Along the way, Facebook has faced numerous challenges and controversies, but it remains one of the most influential and widely used social platforms in the world.

our facebook experience

Our team of marketers at Jemully Media has used Facebook and its business tools for more than 12 years to help our business clients stay in touch with their fans and followers. Jemully has taken team members to Facebook training events at the Facebook offices in Austin, Texas, in order to be better equipped to serve our clients. Good and/or bad, Facebook remains an important social media platform for most businesses with customer engagement and link-building for SEO. One of the questions we are often asked by clients is which is more important to a marketer: Likes or Follows? Both are important and represent a different set of data.

How to Copy Text from a LinkedIn Post on Mobile App

How to Copy Text from a LinkedIn Post on Mobile App

LinkedIn makes a great platform for finding connections in the professional world. You can easily find people and articles related to your industry. This makes LinkedIn one of the most powerful platforms for publishing content as well. Many companies and people post articles on their profiles and get their connections to spread them. For this purpose, some people, instead of sharing the link to the post, copy and paste part of the article, and share it on their profile, while linking the original author. But have you ever wondered how to copy text on LinkedIn from a mobile device?

Yes, this can be a challenge.  If you are trying to do this on mobile, you will see that you cannot copy any text because it is protected. Read on to learn how to deal with this issue and copy LinkedIn posts efficiently.

How to Copy LinkedIn Posts

We will examine two different methods of copying text from LinkedIn posts. The first method relies on a manual approach. And the second utilizes some tools to improve efficiency.

Manual Method of Copying

In the manual method, we basically copy the excerpt by hand. This involves opening the post that you want to copy and opening a word processor side by side.

The word processor can be offline or online (whichever you prefer to use). Then you have to manually type everything and copy the formatting and styling in the word processor. And that’s how you copy the post manually.

This method falls short of being easy and efficient, as it does not allow you to copy sizable portions of the text in a timely manner. You can spend the better part of an hour trying to just manually transcribe everything on a new file.

Tool-Assisted Method of Copying

The tool-assisted method helps you avoid spending more than a few minutes copying text from a LinkedIn post. You can actually, directly, copy text from an image (well somewhat directly). Below appear the steps required to follow this method.

1 – Take a Screenshot of the Post

Take a Screenshot

The first thing you need to do is to go to the post that you want to copy and take a screenshot.

Now, taking a screenshot can be done in a few ways. If you are on Windows, you can do the following:

  • Press the “Windows” + “PrntScrn” buttons to take a screenshot of the entire screen.
  • Or press the following shortcut “Windows + Shift + S” to open the snipping tool, and screenshot a particular area only.

If you are on a Mac, then do the following:

  • Press and hold these three buttons – “Shift, Command, 3” – to take a screenshot.
  • You can edit it by clicking the thumbnail on the corner of your screen.

If you are on an Android phone, then:

  • Press the “volume down” and “power” buttons at the same time to take a screenshot

If you are on an iPhone, then

  • Press the “home” and “power” buttons at the same time.

Now, you need to save the picture and move on to the next step.

2 – Go Online and Look for an Image to Text Converter
Now, you need to open a browser and, in the search engine of your choice, look up “Image to text tool.”

This should show you a list of results. Choose any free tool from the list. Most of these image-to-text converters all follow the same design philosophy. So generic instructions will work for all of them.

Image to Text Converter
Image to Text Converter

Alternatively, if you are on a phone, you can search the same phrase on your particular OS’s market place: i.e., Google play store, or Apple Appstore. Then download one of the free apps.

Google Play Store
Google Play Store
3 – Upload Your Image to the Tool/App

Now, you need to upload the screenshot that you took into the tool or mobile app, whichever you are using.

This is as basic as simply copy-pasting the image into the tool’s/app’s interface. However, some tools and apps also have advanced options for inputting images such as:

  • Using a link to an online image as an input
  • Letting users browse their devices for an image
You should use the method that is the easiest for you to input the image. As an example, we will take the excerpt of our own post (you can use it for LinkedIn) and copy it using an OCR app on a phone and on an online tool.
OCR App
OCR App - Online Tool
Photo to Text Scanner App - Apps on Google Play
Photo to Text Scanner App

4 – Submit the Image and Get the Text Output

Once you have inputted the image into the app or tool, you have to confirm your decision to extract the text from it. The tool/app will take a few seconds to process the text, and then it will give you the text output.

Submit the Image
Online Tool
Scan Results
Mobile App

“This text is edit-able and copy-able. You can use it and post it on your own profile for sharing to improve its outreach. And that’s it. With the help of tools, you can forego manual transcribing and copy text from images quickly. We also saw that the same can be done with an image-to-text app.”

Conclusion

“We have shown you how to copy text from an image using either a mobile app or an online tool. While the title of our article may have implied that this method applies only to LinkedIn posts, you can actually use this for all kinds of articles that have anti-copy measures.”

“All the tools and apps we used in this demonstration are free to use and don’t require registration, either. So, you can follow along without any issues.

And before we leave this subject (LinkedIn), we need to say it: LinkedIn makes a great platform for businesspeople. Check out our other posts on LinkedIn’s advantages.“

Author Placeholder

By EMILY LUNA – Email: emilyluna072@gmail.com

Seven Tips for Staying on Task When on a Working Vacation

Seven Tips for Staying on Task When on a Working Vacation

Part blessing and part curse, but generally a delight regardless, a working vacation ticks all the right boxes for many a worker. On one hand, you get to enjoy your vacation while still producing results. On the other hand, you find yourself challenged to balance work and leisure, particularly if you travel with others. To help you stay on task and ensure your working vacation falls more on the blessing side, consider these seven tips.

1 – Set clear work hours

To avoid and imbalance of work and play, set clear work hours for yourself. By setting work hours, you plan leisure time accordingly. Clear working hours on a working vacation ensure you maintain a healthy work-life balance. With planning, a schedule allows you to enjoy your time off and traveling companions. Set clear working hours in these three ways:

  1. Establish a schedule: Create a work schedule that outlines your total allowable working hours and the times when you will be available for work-related tasks. Stick to your schedule as much as possible to avoid working outside of designated hours.
  2. Communicate with colleagues: Inform your colleagues about your working hours and let them know your availability to respond to messages and emails. Make sure to set expectations about your response time. And establish boundaries to avoid being overwhelmed with work tasks.
  3. Utilize technology: Use technology to your advantage to help manage your workload and avoid working outside of designated hours. Set up email filters or notifications to alert you only during work hours. Also, use productivity tools to help you stay on task and avoid distractions during designated working hours.

2 – Plan ahead for your working vacation

Before your vacation, make a list of tasks you need to complete as you travel. By outlining your tasks, you hit the ground running and stay focused on your work. Planning tasks helps you maximize a working vacation in several ways:

  1. Prioritization: By planning ahead, you prioritize work based on importance, urgency, and feasibility. This allows you to focus on the most critical tasks and complete them efficiently.
  2. Time management: Additionally, planning tasks helps your efficiency by allocating specific time blocks for work and leisure. This ensures that you complete work on time while also scheduling time for relaxation and pleasure.
  3. Reduce stress: To reduce stress, implement a clear plan for your tasks. By doing this, you accomplish your work in a more organized and relaxed manner.
  4. Increase productivity: With a clear plan in place, efficiency and productivity increase. Therefore, avoid wasting time on less important tasks and stay focused on completing priorities.

3 – Create a designated workspace

If you’re staying in a hotel or Airbnb, set up a designated workspace where you can work efficiently. If you do, you realize several benefits, including:

  1. Increased productivity: Once again, productivity carries a high value on a working vacation. When you designate a workspace, you separate your work life from your vacation life. Consequently, this increases focus as it reduces distractions by the various leisure activities and sights around you.
  2. Better work-life balance: By creating a designated workspace, you set specific hours for work. Stick to them, so there is time to enjoy your vacation fully without work guilt or work stress.
  3. Reduce stress: When you have a designated workspace, you reduce the stress of trying to find a place to work. Each time you plan to set up for work, you won’t seek out a new quiet space, nor spend time looking for the tools you need to complete your tasks.
  4. Improve organization: Once defined, your designated workspace keeps you organized as you have identified things you need to work such as wall outlets, access to refreshments, and a lovely, but not-too-distracting view.
Working Vacation designated workspace
Working Vacation designated workspace

4 – Disconnect from distractions

To begin, the goal of a working vacation is to balance work and leisure activities. Be sure to prioritize self-care and relaxation to make the most of your time off.

  1. Turn off notifications: The notifications from your phone easily rank as the simplest and most intrusive distractors. Turn them off when you sit down to work.
  2. Log out of social media:  While you work, log out of all social platforms, so you are not tempted to share a selfie or engage with a friend.
  3. Reduce the sensory distractions: 
    1. Next, consider using noise-canceling headphones to block out any distracting sounds.
    2. Lastly, don’t park yourself in a location where the view opens to a lot of activity that can pull your attention away from work.
Working Vacation Distractions
Working Vacation Distractions

5 – Take breaks

Just as in the office, while on a working vacation, take regular breaks during your work sessions.

  1. Work in increments: For example, set your timer for 45 minutes of focused, productive work. Then, take a 15-minute walk around the property to recharge your creative batteries.
  2. Schedule a coffee break:  For this, plan ahead to grab a coffee or refreshment after you complete a specific task. These little rewards balance your work and vacation pleasure in doses.
  3. Plan an activity: To increase your level of satisfaction, plan your workday around longer breaks for meals or leisure activities.

6 – Avoid procrastination

Put off the temptation to procrastinate. Instead, get your work done first thing in the morning. This way, you can enjoy your day without the weight of work hanging over you.

7 – Stay organized

Keep your workspace and schedule organized to maximize productivity and avoid wasting time.

Finally, set realistic goals for yourself. Don’t expect to complete all of your work in one day. Prioritize and set achievable goals so that you can stay motivated and on track.

The Working Vacation: A Vacay That Works

In conclusion, a working vacation can be a great way to get work done while still enjoying your time off. Honestly, many travelers who happen also to be workers find themselves doing a certain amount of work on their travels anyway.

They do this even without having declared the trip a “working vacation.” So, in some ways, calling it by its rightful name helps one take ownership of it. And make the most of it.

By setting clear work hours, planning ahead, creating a designated workspace, and disconnecting from distractions, you can stay on task and make the most of your vacation. While you plan your trip, check out our advice on making any business trip enjoyable. Safe travels!