What Is Twitter? Maybe you've heard it before. There are some people who will say, "What is Twitter?" “I don't 'get' Twitter,” and "how can Twitter help my business?" The…
25 Twitter Do’s and Don’t’s for Businesses
Your Twitter account represents your business; it's a part of your brand. I've been on Twitter for several years managing various client accounts and it's easy to see who knows what they're…
The 80/20 Rule of Content Marketing
Or: Why constantly promoting your services on social media can have the opposite effect. What if when you were with your friends, you could only talk about ONE thing... every…
Factors Impacting Your Social Media Management Costs
Which major factors can cause the cost of social media management to go up (or down)? Costs go up and down as your social media needs change. There is no…
How Much Does Social Media Management Cost?
How much does social media management cost? Naturally, the cost of hiring a social media manager to handle your company's accounts will vary depending on whom you ask and where…
Facebook Notes or Facebook Instant Articles?
Facebook Instant Articles or Facebook Notes—which should your business use? With marketers continuously looking for new ways to leverage their content marketing strategies, all developments in publishing platforms must be…
17 Digital Marketing Problems to Pounce on in 2017
As part of our New Year's coverage, here is a list of marketing tasks to tackle in 2017. Every business has digital marketing problems and bugaboos that might benefit from…
Looking forward: Instagram in 2017
It’s that time of year; the “New Year, New Me” posts are cluttering your social media feed. Sorry about that. We aren’t here to tell you we are going to…
Are You Done With Social Media?
"I'm done with social media." Every once in a while, we hear people say things to this effect. I know I've heard a variety of reasons, and undoubtedly many more…
Pinterest 101 (PDF Guide Available)
Social media is so integral for many businesses today, and if you're not already running a tight social ship, things can get a bit overwhelming. Pinterest is one of the…
Why Your Company Needs a LinkedIn Page
Think of a recent professional networking event you have attended. How many people were there? 100? 200? How would you feel about one with 433 million people? That is approximately how many…
More Than Just Selfies: A Guide To Instagram for Business
When Instagram started in 2010, it quickly escalated the trend of selfies. While selfies with duck faces are still posted a little too frequently, (see images below) Instagram is blooming into a creative space where users…
Marketing Evolution in 3 Infographics
In many ways, marketing is as old as civilization itself. Since before the times of ancient Greece, culture has based its trading and selling upon the ability to move products faster than…
Social Media Marketing: Free Or Not Free?
Social media is free. This is commonly accepted. I have personal accounts with all the usual suspects: Facebook, Twitter (three different handles), LinkedIn, Instagram, Google+, Pinterest, Letterboxd—plus a few other…
16 Pinterest Trends of 2016
Pinterest trends are a big deal. Not only for the industries directly associated with the trends, like home design, typography, and fashion, but for any business making their way on…
How to Use Pinterest as Your Holiday Gift Guide
Some families provide each other with a holiday wish list, but for those that don't, or for that difficult-to-buy for person, you may be able to use Pinterest as your…
41 Tips for Small Business Saturday
On November 17, the Small Business Association (SBA.gov) hosted a tweet chat focusing on the approaching holiday season and more specifically, on small business Saturday. We gleaned 41 tips, (yes, 41!)…
7 Ways to Crush Social Media like Buzzfeed
With 150 million monthly users, Buzzfeed has launched into viral hemispheres that were previously uncharted. Valued at three times more than the Washington Post, it seems as though Buzzfeed has solved…
Instagram Statistics: Prepare for the Takeover
Our next great generation's verdict is in, and Instagram is now considered the most important social network, according to Business Insider. An estimated 52% of teens (13-17) were using Instagram…
Top hashtags for business (2015)
It's beneficial to be aware of--and use--the top hashtags in your field of business. Don't underestimate the payoff for also using mainstream top hashtags, such as the ones listed below. They expand your…