The website OklahomaMinerals.com has an interesting video series on “Famous Oil Men.” These are very brief—the one we’re linking to is less than three minutes long—and they are well done. This installment is on Harry Sinclair, founder of Sinclair Oil. Find it here. As the website states, Harry Ford Sinclair (born July 6, 1876, in […]
Social Media, A Broad View Before we jump into the reasons for social media and touch on the application of social media for the oil and gas related businesses, let's look out over the horizon of social media with a little bit broader view. Let's start with Instagram. Instagram is one of the fastest growing [...]
Hiring is everybody's problem in oil and gas. For those who are working in the SCOOP/STACK, the situation is not any different. The problem for oil and gas is two-fold. One, when times are good in the industry, qualified applicants are in short supply, and job poaching is rampant. So, competition is tough. Two, the [...]
The Enneagram Personality Model is a psychological self-analysis that identifies any individual as to what personality type that person exhibits, from among nine different types. Just like people, social media platforms have grown personalities of their own that distinguish them each from one another. Although social media users find it necessary to utilize most if [...]
THE LOWDOWN ON THE MARKETING BUDGET FOR OIL AND GAS: HOW TO BREAK IT DOWN It's your job to figure out how to get your phone to ring. For weeks you have been trying to figure this out. You lean forward and tap your keyboard to wake up your computer."Maybe I'll just Google it." Getting [...]
Abilene Regional Airport went live with its new website on Tuesday, Jan. 15, making available a selection of new features not previously available to local air passengers accessing the former website. Airport Marketing and Development Manager Kate Alvarez, the client representative who contracted with site developer Jemully Media, sought a mobile-friendly approach. Using fresh graphics […]
LinkedIn is a service that individuals use to find jobs and also seek out employers, but did you know there are many services LinkedIn offers that you might be using wrong? By reading our LinkedIn Do’s and Don’ts, you are bound to find a few ways to improve your profile! DO Choose a great profile [...]
Influencer: The individual whose effect on the purchase decision is in some way significant or authoritative (Cambridge English Dictionary) How influencing works: Influencers on social media, as vessels for advertising and marketing, have become a phenomenon that many brands have turned to. Influencer marketing benefits the brand by exposing it to a large number of [...]
Do’s and Don’ts of Instagram for Business In the current era of marketing, businesses have begun to rely fully on online exposure. Being on Instagram since 2010, I have witnessed firsthand the changing trends in profiles and lifestyles, as opportunities to be creative have taken over and allowed room for more compelling ideas and posts. Instagram [...]
Search engines are constantly evolving, which means optimizing for them is always in a state of flux. This article amounts to a best practices guide to SEO for 2018. Read on for our SEO Do’s and Don’ts, and be on your way to glorious SERP performance. DO Test Your Search Performance On Multiple Devices Searchers […]
