The Delicate Balance of Agency/Client Relationships
A wise person once said, “An agency is only as good as its clients,” or… something like that. Either way, one thing on which we can all agree is that an agency can’t function without clients. Hard work goes into gaining clients because they are the livelihood of agency life. And, although an agency doesn’t […]
The 7 Deadly Sins of Online Marketing
Sin is defined in the original biblical language as “missing the mark.” It is we when do not live in a way that embodies the goodness for which we were made. A “deadly” sin could be further defined as being so far off the mark that our behavior becomes damaging to the point of being […]
3 Tips to Strengthen Your Digital PR Strategy
Marketing activity in the digital space has increased exponentially in the past five to seven years. We live the results of it every day. Instead of picking up the morning paper, we flock to our smartphones, tablets, and laptops. On top of that, it’s nearly impossible to go online without becoming the unwitting target of […]
5 Tools To Help You (And Your Team) Be Better Marketers
As a marketer, you are likely bombarded with emails on a daily basis attempting to persuade you to try some new social media planning platform, schedule organizer, or team communication system. There are thousands, if not hundreds of thousands out there. Are you even looking? If so, how will you ever choose? Personal preference is […]
4 Tips For Better Customer Service Online
You fulfilled your dream of starting your own business. You are your own boss, you have a beautiful shop, and your beautiful, functional website and social media channels have all the right touches. You are confident that you have done everything possible to set yourself up for success. You have thought of everything, right? Next […]
Business Lessons From ‘THE TIPPING POINT’
Don’t Forget The “Google Factor” In Your Website Budget
When an inquiry is made as to how much a website and online marketing will cost, a business owner should understand what we call the “Google factor.” Those who don’t understand the role Google plays in their marketing efforts are at risk of losing money from poor sales. Google looks at the content of the […]
Why SEO And Content Marketing Are Much The Same Thing
10 Steps To Goal Setting As Told By Leslie Knope
We are halfway through the year and the 2017 New Year’s Resolutions we made seem light-years away. However, in a business, goal setting and goal completion are a ongoing struggle. One of our Jemully finds this year was a productivity workbook called Your Best Year: 2017 by Lisa Jacobs. According to Jacobs, “By January 15, 95% […]
Using Long-Tail Keywords In Your Web Content
Long-Tail Keywords (LTKs) can be your secret SEO weapon for attracting highly specific and actionable traffic. As anyone not privy to Google’s ever-evolving search engine crawling algorithm can (and should) tell you, SEO (search engine optimization) is a long-term commitment and the process is never finished. Text-based content, meta descriptions, image descriptions, headings, URLs, links… […]