Sin is defined in the original biblical language as “missing the mark.”  It is we when do not live in a way that embodies the goodness for which we were made. A “deadly” sin could be further defined as being so far off the mark that our behavior becomes damaging to the point of being destructive. When we apply the term “deadly sins” to the topic of marketing, it means we are “missing the mark” and even partaking in some practices and behaviors that turn out to be destructive to our objectives and goals. Could you be committing any of the 7 deadly sins of online marketing?Continue reading