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“So no one told you life was going to be this way (clap clap clap clap)
Your job’s a joke, you’re broke, your love life’s DOA…”
America’s favorite FRIENDS, Joey, Chandler, Ross, Monica, Rachel, and Phoebe, have some valuable lessons for us when it comes to the world of content marketing or business blogging. So if you feel like your company’s online presence is always stuck in second gear, then read on. We’ll be there for you.Continue reading
One of the most common questions I am asked by business owners is, “Do we really need a blog?” The answer is YES. Yes because of Google. Yes because your potential customers have questions about your products that you need to be answering. Yes, because static, rarely-updated, brochure-ware websites are dead. I think they’ve been dead for some time now, but Google really put the final nail in the coffin with its latest algorithm change that emphasizes the value of (and the need for) fresh content. Google Wants Fresher Search Results. Continue reading
