A mainstay of the oilfield, the oilfield services sector, finds itself today in a highly competitive market. Especially in the prolific Permian Basin of West Texas and S.E. New Mexico. The rise of digital marketing and the increasing prevalence of social media has brought new means of messaging. And also brought new channels on which to compete.
Oilfield Services Have Much to Gain
But oilfield services in the Midland/Odessa region of Texas’ Permian Basin and in the Hobbs, N.M., area of the Permian can profit from this trend. Opportunity beckons for forward thinkers ready to evolve and embrace the power of social media to grow their businesses. Consider some of the advantages (below) of adding a social media marketing effort to your business strategy.
- Oilfield Services Need a Big Reach
To begin with, social media provides a platform for oilfield service companies to reach a wider audience, beyond their traditional marketing methods. By creating and maintaining a strong online presence, service companies target new and existing customers in the key locales of the region (Midland, Texas; Odessa, Texas; and Hobbs, N.M.), as well as customers across the country. With millions of active users on platforms like Facebook, Twitter, and LinkedIn, oilfield service companies have a vast audience to engage with and promote their services to. - OFS Companies Need a Strong Online Reputation
Social media brings oilfield service companies another advantage by building a strong online reputation. For example, social media provides an opportunity to showcase services, expertise, and commitment to the industry. By sharing valuable information and updates on industry developments, companies demonstrate their knowledge and position themselves as leaders in the field. Social media also allows customers to easily provide feedback and share their experiences with the company, which can be leveraged to improve their services and build a positive reputation in the market. - Get Enhanced Customer Engagement
Creating a direct and personal connection between oilfield service companies and their customers furnishes another valuable benefit from active participation in social media . By responding to customer inquiries and comments on social media, companies demonstrate their commitment to customer satisfaction and improve customer engagement. By creating engaging content, such as interactive graphics or callouts of newsworthy industry trends, oilfield service companies provide customers with a better understanding of their services and products. - Cost-Effective Marketing for Oilfield Services
Looking for cost-effective marketing options? Fortunately, social media marketing fills the bill. Oilfield service companies can tap a large audience and build their brand while keeping costs reasonable. Unlike traditional marketing methods, such as print and radio advertising, social media marketing costs are comparatively low. Thus, social media marketing makes sense for companies of all sizes. Additionally, with the ability to target specific demographics, such as location and interests, oilfield service companies can ensure that their marketing efforts are reaching the right audience, thereby increasing their return on investment. Of note, there are several factors that impact the cost of your social media management. Knowing these factors as you plan your social media keeps your marketing expenditures on budget.
From our experience, oilfield service companies in the Midland and Odessa areas of the Texas Permian Basin, and in the Hobbs area of the New Mexico Permian, gain much by embracing social media marketing to stay competitive and grow their business. For some who are doing it right on social media, check out Integrity Wireline, Halliburton, and Nabors.
Social Media for Oilfield Services
Social media delivers the ability to reach a wider audience, build a strong online reputation, enhance customer engagement, and provide cost-effective marketing. We recommend you harness the power of this marketing tool to succeed in the oil and gas industry.
