The Do’s And Don’ts Of SEO
Search engines are constantly evolving, which means optimizing for them is always in a state of flux. This article amounts to a best practices guide to SEO for 2018. Read on for our SEO Do’s and Don’ts, and be on your way to glorious SERP performance. DO Test Your Search Performance On Multiple Devices Searchers […]
The 7 Deadly Sins of Online Marketing
Sin is defined in the original biblical language as “missing the mark.” It is we when do not live in a way that embodies the goodness for which we were made. A “deadly” sin could be further defined as being so far off the mark that our behavior becomes damaging to the point of being […]
Why People Follow Brands on Social Media
Why SEO And Content Marketing Are Much The Same Thing
Using Long-Tail Keywords In Your Web Content
Long-Tail Keywords (LTKs) can be your secret SEO weapon for attracting highly specific and actionable traffic. As anyone not privy to Google’s ever-evolving search engine crawling algorithm can (and should) tell you, SEO (search engine optimization) is a long-term commitment and the process is never finished. Text-based content, meta descriptions, image descriptions, headings, URLs, links… […]
Facebook Notes or Facebook Instant Articles?
Facebook Instant Articles or Facebook Notes—which should your business use? With marketers continuously looking for new ways to leverage their content marketing strategies, all developments in publishing platforms must be evaluated. Facebook is a social media giant and an influential marketing platform. Despite its ubiquity, Facebook offers features that are undervalued for content marketing purposes. […]
