August 24, 2016 Tony Burke

Why Your Company Needs a LinkedIn Page

Think of a recent professional networking event you have attended. How many people were there? 100? 200? How would you feel about one with 433 million people? That is approximately how many people are currently using LinkedIn.

Don’t miss out on all the valuable connections and relationships that LinkedIn has to offer. Not only is it something you need to tap into personally, it’s important to create a separate page for your business. Engage with like-minded people, stay up-to-date on industry trends, and show off where your business excels.

Marketing Tip #1:

Tip 1 - Create a LinkedIn Company Page

Many businesses debate over whether or not to create a LinkedIn Business page. There is this rumor going around that LinkedIn is just for personal accounts. Let’s dispel that belief right here with hard evidence.

When tabulated in April 2016, there were over 4 million LinkedIn Business pages. According to DMR Stats, that means approximately 57% of companies have created a LinkedIn page. Sounds like the rumor mill has failed again.

Marketing Tip #2:

 Tip 2 - What to share on your LinkedIn Company Page

Creating a LinkedIn Company page is more than just creating another platform to promote your company. It is also a good place for showing the more professional side through publishing your company blog posts, professional development articles, and any other industry related articles.

The content on your LinkedIn page should not be all about your company and your products. While there is a time and place for business promotion, it is vital also to have content that your audience will want to read and share with their connections. 

If someone likes or comments on your content, it then will be shared to all their connections, as well as your connections. This is a tool that no other social media platform manages as well as LinkedIn.

Marketing Tip #3: 

Tip 3 - Keep you LinkedIn Company Page Current!

After you set up your company page and post some quality content, you can just let it go and that will be enough. Right?

Wrong.

Treat your LinkedIn Company Page just as you would with any other social media platform. Always have updated content and relevant industry news. It is always valuable to be an active participant through commenting and interacting with your connections.

LinkedIn, the world’s largest professional network, gains 2 members per second. You better hop on the LinkedIn train now because it is speeding right along and isn’t afraid to keep chugging along without you.

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