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Importance of Content in SEO: A Guide to Creating Killer Content

Importance of Content in SEO: A Guide to Creating Killer Content

Search engine optimization (SEO), a buzzword in the digital media space, matters greatly to online marketing success. SEO supplies the key to unlocking powerful organic visibility and growth for businesses online, but attaining such success becomes almost impossible without high-quality content.

Without great content, Google won’t notice you! If your content doesn’t pass “Google’s algorithm test,” it won’t appear in the search results, at least not high enough to be noticed. Consumers click on the top-ranked search results. And they won’t stay in the hunt long, so “ranking high” becomes imperative. But good content – timely and relevant – can change that for an online marketer.

That said, understanding how to create killer content that Google loves puts you in the chase for increased keyword ranking and visibility.

What follows are actionable steps on how to create killer content that will attract organic visitors and make your website or blog stand out. So read on to find out why content matters so much for SEO  and what you need to do to write excellent content!

What Is SEO and How Does It Work?

SEO stands for “Search Engine Optimization,” the process of optimizing web pages and content so as to rank higher on Google’s search engine results page (SERP). The process calls for using keywords, backlinks, and other techniques to improve a webpage’s ranking.

SEO-optimized content helps Google’s web-crawling bots to more easily analyze the value and intention of your post. Accordingly, this allows Google to more handily index and rank your webpage or blog post, hopefully favorably. When that happens, you get more organic visitors to your website, ultimately resulting in increased conversions, sales, and ROI.

When users search on Google, they see a list of webpages that were summoned up based on the nature of the search and the likelihood of those (ranked) webpages being able to satisfy it. This is why your content must be well-optimized for SEO.

Understand, too, that SEO is a long-term strategy, not a one-off tactic, as it takes time to see results.

So if you want your website to rank higher on Google’s search engine results page and increase organic visibility, you need to ensure that the content you are creating is optimized for SEO.

Content is King for SEO
Content is King for SEO

Why Is Content So Important in SEO?

Content, the lifeblood of SEO, wins your website increasingly better domain authority and that, too, improves the SERP rankings of your individual web pages. So called “on-page SEO” can be done on each individual page, and that is critical. Especially the steps of declaring a “designated keyword” (or key phrase) for the page in question. But apart from that, just adding more good content with regularity supplies a vital aspect of SEO. That’s why so many marketers say that “content is SEO.”

In the digital age, content is king – it’s the only way to ensure your website stands out from the competition and makes an impression on potential customers.

Here are the top 6 reasons why a well-crafted content strategy can make all the difference in SEO success.

1. Content Helps Create Visibility in Search Engines and Improve Ranking

When website owners create high-quality, keyword-rich content, they increase the chances that their site will be found by those searching for relevant topics. SEO algorithms are designed to detect well-written, relevant, high quality content.

Creating valuable content gives you an advantage over competitors seeking ranking for the same keywords you promote.

2. Content Helps Build Credibility for Your Brand and Website

Quality content establishes trust with visitors and potential customers alike. By providing value through informative content such as blogs, articles, white papers, industry reports, and infographics, website owners can show their expertise on a given topic or industry and establish the quality of their brand.

This translates into increased trust from visitors and potential customers, which can lead to more conversions over time.

3. Quality Content Encourages Social Sharing

When users find exciting articles or blog posts, they often share them on social media channels like Twitter or Facebook – which gives you an extra boost of visibility that wouldn’t happen without great content being published.

Good social sharing metrics also help improve search engine rankings as well. It all adds up. When Google sees that your webpages draw traffic from social media platforms, via backlinks, Google decides that your webpages have added authority and appeal.

4. Quality Content Creates Opportunities for Link Building

Links are one of the most important ranking factors in SEO. And quality content helps you build links. When other websites find your helpful content and link to it, this sends signals to search engines that your page is essential and should be ranked highly. And, of course, higher rankings can lead to more organic web traffic… exactly what businesses want!

5. Content Helps Establish You as an Authority

When users find accurate, helpful information on your site, they feel more confident about their purchase decisions, which boosts conversion rates for that page or product – provided you have created engaging copy that speaks directly to the reader’s needs and aspirations.

That authority can also help build relationships with trusted sources, such as influencers and Google itself! As such, investing in quality writing services or editorial staff is strongly recommended if you want to see real improvement in website rankings over time.

6. Quality Content Supports Other Marketing Efforts

Lastly, quality content can support other marketing strategies like link-building campaigns by providing opportunities for potential link partners interested in sharing your work due to its high-quality nature.

Plus, it serves as great fodder for email newsletters since users enjoy receiving updates from businesses that engage them with exciting topics throughout their journey down the sales funnel!

Jemully Media SEO Goals
Jemully Media SEO Goals

Writing Killer Content for SEO: A Step-by-Step Guide

Now that we have established why content carries so much importance in SEO, we will dive into the nitty-gritty of how you can create killer content that will help you rank higher in Google’s SERPs.

This step-by-step guide will help you create content that boosts your rankings and draws in more website visitors.

Set Clear Goals and Objectives

Before starting any project, set clear goals and objectives. What do you want to achieve with your content? Are you looking to increase brand awareness, generate leads, or drive more sales? Taking the time to define purposeful objectives will ensure that your efforts are focused and successful.

You can also use these objectives to develop an editorial calendar that outlines the topics you want to cover and when they should be published. This will help keep your content organized and consistent.

Establish Your Target Audience

It’s essential to determine your target audience before you even begin writing so that you can craft compelling messages that resonate with them and motivate them to take action.

Identifying who they are, and understanding their needs, challenges, interests, pain points, goals, and the ways they like to consume information (e.g., blog posts, infographics, eBooks) gives you valuable insights into what kind of content interests them.

Research and Choose Relevant Keywords

Once you know your audience, you may research and choose keywords to assist Google to appraise your content. For SEO success, your content must be optimized for your target keywords so Google can index and rank it.

You can use keyword research tools to help you find the most relevant keywords for your content, such as Google Keyword Planner, Ubersuggest, Ahrefs, or Moz’s Keyword Explorer, to identify popular terms related to your topic that people are searching for online.

Create an Outline

Outlining takes you further toward creating killer content for SEO, as it helps ensure consistency throughout each piece of content while providing structure from which writers can work.

Outlining also allows editors or copywriters to easily understand the message being conveyed without having to guess or make assumptions about what the author is trying to communicate.

Create Intriguing Headlines That Grab Attention

Good headlines engage users and draw them into your content. Try to include numbers because these improve readership. And favor action verbs to make the message more direct and compelling.

Your headline should intrigue without overpromising or misleading readers. It must accurately frame the content that follows so readers know what to expect before diving in.

Keep headlines short and sweet but ensure they include relevant keywords where appropriate so they can be summoned by search engines like Google or Bing when users search for your subject matter online.

Craft Killer Content

Now it’s time to get writing! Develop engaging content. Make it informative, well-crafted, and easy to read. Ensure you’ve optimized for the keywords you set out to target. But also make sure it still reads naturally and makes sense.

A few tips to help you create killer content:

  • To get readers to act, use the Attention, Interest, Desire, and Action (AIDA) model when writing.
  • To help search engines index your content, carefully place keywords in H1, H2, and H3 tags, image alt text tags, and URLs.
  • Avoid “stuffing” keywords or using them too often.
  • Add a meta description containing a summary of what visitors can expect on that page, and ensure it includes the target keyword phrase.
  • Write compelling and relevant copy that speaks to your readers, engages them, and provides value.
  • SEO performance improves with a number of tools, such as HTML sitemaps, canonical tags, Schema markup, AMP pages, and so on.

Promote Your Content

Creating quality content comprises only half of the battle—you also need people reading/viewing/listening so they can benefit from it! Share snippets across social media platforms such as Twitter and Facebook, and reach out to influencers asking them to share it too!

Also look into guest blogging opportunities on other websites related to yours to expose yourself further within your niche market!

Track and Analyze Performance

Finally, track the performance of your content to see how well it does. Use tools like Google Analytics to track page views, referral sources, bounce rates, click-through rates, and more. This will allow you to understand which content types perform better than others and adjust your strategy as needed.


Content comprises a critical element of any successful SEO strategy. If you want your website to rank well, you need great content. However, creating killer content can indeed be challenging.

Use the tips and tricks outlined in this guide to create content optimized for SEO, engage your readers, and provide value. With enough effort, you can see commensurate results in your website’s traffic and ranking.

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1. Account Terms

  1. To access and use the Services, you must register for a Jemully Charter account (“Account”). To complete your Account registration, you must provide us with your full legal name, business address, phone number, a valid email address, and any other information indicated as required. Jemully Charter may reject your application for an Account, or cancel an existing Account, for any reason, at our sole discretion.
  2. You must be the older of: (i) 18 years, or (ii) at least the age of majority in the jurisdiction where you reside and from which you use the Services to open an Account.
  3. You confirm that you are receiving any Services provided by Jemully Charter for the purposes of carrying on a business activity and not for any personal, household or family purpose.
  4. You acknowledge that Jemully Charter will use the email address you provide on opening an Account or as updated by you from time to time as the primary method for communication with you (“Primary Email Address”). You must monitor the Primary Email Address you provide to Jemully Charter and your Primary Email Address must be capable of both sending and receiving messages. Your email communications with Jemully Charter can only be authenticated if they come from your Primary Email Address.
  5. You are responsible for keeping your password secure. Jemully Charter cannot and will not be liable for any loss or damage from your failure to maintain the security of your Account and password.
  6. Technical support in respect of the Services is only provided to Jemully Charter Users. Questions about the Terms of Service should be sent to Jemully Charter Support.
  7. You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Services, or access to the Services without the express written permission by Jemully Charter.
  8. You agree not to work around, bypass, or circumvent any of the technical limitations of the Services, use any tool to enable features or functionalities that are otherwise disabled in the Services, or decompile, disassemble or otherwise reverse engineer the Services.
  9. You agree not to access the Services or monitor any material or information from the Services using any robot, spider, scraper, or other automated means.
  10. You understand that your Materials may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. “Materials” means Your Trademarks, copyright content, any products or services you sell through the Services (including description and/or price), and any photos, images, videos, graphics, written content, audio files, code, information, or other data provided or made available by you or your affiliates to Jemully Charter or its affiliates.

2. Domain Names

  1. Upon purchasing a domain name through Jemully Charter, domain registration will be preset to automatically renew each year so long as your Jemully Charter Account remains active. You acknowledge that it is your sole responsibility to notify Jemully Charter to deactivate the auto-renewal function should you choose to do so.

3. Jemully Charter Rights

  1. The Services have a range of features and functionalities. Not all Services or features will be available to all Merchants at all times and we are under no obligation to make any Services or features available in any jurisdiction. Except where prohibited in these Terms of Service or by applicable law, we reserve the right to modify the Services or any part thereof for any reason, without notice and at any time.
  2. Jemully Charter does not pre-screen Materials and it is in our sole discretion to refuse or remove any Materials from any part of the Services, including if we determine in our sole discretion that the goods or services that you offer through the Services, or the Materials uploaded or posted to the Services, violate these Terms of Service.
  3. Verbal or written abuse of any kind (including threats of abuse or retribution) of any Jemully Charter employee, member, or officer will result in immediate Account termination.
  4. We reserve the right to provide our Services to your competitors and make no promise of exclusivity. You further acknowledge and agree that Jemully Charter employees and contractors may also be Jemully Charter customers or merchants and that they may compete with you, although they may not use your Confidential Information (as defined in Section 6) in doing so.
  5. In the event of a dispute regarding Account ownership, we reserve the right to request documentation to determine or confirm Account ownership. Documentation may include, but is not limited to, a scanned copy of your business license, government issued photo ID, the last four digits of the credit card on file, or confirmation of your status as an employee of an entity.
  6. Jemully Charter reserves the right to determine, in our sole discretion, rightful Account ownership and transfer an Account to the rightful Store Owner. If we are unable to reasonably determine the rightful Store Owner, without prejudice to our other rights and remedies, Jemully Charter reserves the right to temporarily suspend or disable an Account until resolution has been determined between the disputing parties.

4. Your Responsibilities

  1. You acknowledge and agree to provide public-facing contact information on your Jemully Charter site.
  2. You acknowledge and agree that the Services are not a marketplace, and any contract of sale made through the Services is directly between you and the customer. You are responsible for the content of your Jemully Charter site, the goods and services that you may offer, and all aspects of the transactions between you and your customer(s) via your Jemully Charter site.  You represent and warrant that your Jemully Charter site, your Materials and the goods and services you offer through will be true, accurate, and complete, and will not violate any applicable laws, regulations or rights of third parties.
    1. You are solely responsible for the goods or services that you may sell through the Services (including description, price, fees, tax that you calculate, defects, required legal disclosures, regulatory compliance, offers or promotional content), including compliance with any applicable laws or regulations.
    2. You may not use the Jemully Charter sites for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws), the laws applicable to you in your customer’s jurisdiction, or the laws of Canada and the Province of Ontario. You will comply with all applicable laws, rules and regulations (including but not limited to obtaining and complying with the requirements of any license or permit that may be necessary to operate your store or that may be held by you) in your use of the Service and your performance of obligations under the Terms of Service.

5. Payment of Fees

  1. The subscription with Jemully Charter requires a minimum of twelve (12) months. Business owners who terminate their subscription prior to 12 months will have the payment method on file automatically charged for the remaining months that equal to twelve full months of service. plus a 15% early termination fee. 
  2. You will pay the Fees applicable to your subscription to Online Service (“Subscription Fees”) and any other applicable fees, including but not limited to applicable one-time fees, setup fees, or site customization fees. 
  3. You must keep a valid payment method on file with us to pay for all incurred and recurring Fees. Jemully Charter will charge applicable Fees to any valid payment method that you authorize (“Authorized Payment Method”), and Jemully Charter will continue to charge the Authorized Payment Method for applicable Fees until the Services are terminated, and any and all outstanding Fees have been paid in full. Unless otherwise indicated, all Fees and other charges are in U.S. dollars, and all payments will be in U.S. currency.
  4. Subscription Fees are paid in advance and will be billed in 30 day intervals (each such date, a “Billing Date”).  You will be charged on each Billing Date for all outstanding Fees that have not previously been charged. Fees will appear on an invoice, which will be sent to the Business Owner via the Primary Email Address provided. Users have approximately two weeks to bring up and settle any issues with the billing of Subscription Fees.
  5. If we are not able to process payment of Fees using an Authorized Payment Method, we may make subsequent attempts to process payment using any Authorized Payment Method. If we are unable to successfully process payment of Fees using an Authorized Payment Method within 28 days of our initial attempt, we may suspend and revoke access to your Account and the Services. Your Account will be reactivated upon your payment of any outstanding Fees, plus the Fees applicable to your next billing cycle. You may not be able to access your website during any period of suspension. If the outstanding Fees remain unpaid for 60 days following the date of suspension, Jemully Charter reserves the right to terminate your Account in accordance with Section 14.
  6. All Fees are exclusive of applicable federal, provincial, state, local or other governmental sales, goods and services (including Goods and Sales Tax under the Goods and Services Tax Act, Chapter 117A of Singapore), harmonized or other taxes, fees or charges now in force or enacted in the future (“Taxes”).
  7. For the avoidance of doubt, all sums payable by you to Jemully Charter under these Terms of Service will be paid free and clear of any deductions or withholdings whatsoever. Jemully Charter will be entitled to charge the full amount of Fees stipulated under these Terms of Service to your Authorized Payment Method ignoring any such deduction or withholding that may be required.
  8. Jemully Charter does not provide refunds.

6. Confidentiality

  1. Confidential Information” will include, but will not be limited to, any and all information associated with a party’s business and not publicly known, including specific business information, technical processes and formulas, software, customer lists, prospective customer lists, names, addresses and other information regarding customers and prospective customers, product designs, sales, costs (including any relevant processing fees), price lists, and other unpublished financial information, business plans and marketing data, and any other confidential and proprietary information, whether or not marked as confidential or proprietary. Jemully Charter’s Confidential Information includes all information that you receive relating to us, or to the Services, that is not known to the general public including information related to our security program and practices.
  2. Each party agrees to use the other party’s Confidential Information solely as necessary for performing its obligations under these Terms of Service and in accordance with any other obligations in these Terms of Service.

7. Limitation of Liability and Indemnification

  1. You expressly understand and agree that, to the extent permitted by applicable laws, Jemully Charter and its suppliers will not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses arising out of or relating to the use of or inability to use the Service or these Terms of Service (however arising, including negligence).
  2. You agree to indemnify and hold us and (as applicable) our parent, subsidiaries, affiliates, Jemully Charter partners, officers, directors, agents, employees, and suppliers harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of (a) your breach of these Terms of Service or the documents it incorporates by reference (including the AUP); (b) or your violation of any law or the rights of a third party; or (c) any aspect of the transaction between you and your Customer, including but not limited to refunds, fraudulent transactions, alleged or actual violation of applicable laws (including but not limited to Federal and State consumer protection laws), or your breach of the Terms of Service.
  3. You will be responsible for any breach of the Terms of Service by your affiliates, agents or subcontractors and will be liable as if it were your own breach.
  4. Your use of the Services is at your sole risk. The Services are provided on an “as is” and “as available” basis without any warranty or condition, express, implied or statutory.
  5. Jemully Charter does not warrant that the Services will be uninterrupted, timely, secure, or error-free.
  6. Jemully Charter does not warrant that the results that may be obtained from the use of the Services will be accurate or reliable.
  7. Jemully Charter is not responsible for any of your tax obligations or liabilities related to the use of Jemully Charter’s Services.
  8. Jemully Charter does not warrant that the quality of any products, services, information, or other materials purchased or obtained by you through the Services will meet your expectations, or that any errors in the Services will be corrected.

8. Intellectual Property and Your Materials

8.1 Your Materials
  1. We do not claim ownership of the Materials you provide to Jemully Charter. You grant Jemully Charter a non-exclusive, transferable, sub-licensable, royalty-free, worldwide right and license to host, use, distribute, expose, modify, run, copy, store, publicly perform, communicate to the public (including by telecommunication), broadcast, reproduce, make available, display, and translate, and create derivative works of any Materials provided by you in connection with the Services. We may use our rights under this license to operate, provide, and promote the Services and to perform our obligations and exercise our rights under the Terms of Service. You represent, warrant, and agree that you have all necessary rights in the Materials to grant this license. You irrevocably waive any and all moral rights you may have in the Materials in favour of Jemully Charter and agree that this waiver may be invoked by anyone who obtains rights in the materials through Jemully Charter, including anyone to whom Jemully Charter may transfer or grant (including by way of license or sublicense) any rights in the Materials.
  2. If you owned the Materials before providing them to Jemully Charter then, despite uploading them to your Jemully Charter site they remain yours, subject to any rights or licenses granted in the Terms of Service or elsewhere. You can export the content of your Jemully Charter site, however you will be required to fulfill the 12 month subscription requirement plus any outstanding fees and the early termination fee, if applicable. You may notify Jemully Charter of your desire. 
  3. You agree that Jemully Charter can, at any time, review and delete any or all of the Materials submitted to the Services, although Jemully Charter is not obligated to do so.
  4. You grant Jemully Charter a non-exclusive, transferable, sub-licensable, royalty-free, worldwide right and license to use the names, trademarks, service marks and logos associated with your site (“Your Trademarks”) to operate, provide, and promote the Services and to perform our obligations and exercise our rights under the Terms of Service. This license will survive any termination of the Terms of Service solely to the extent that Jemully Chartery requires the license to exercise any rights or perform any obligations that arose during the Term.
8.2 Jemully Charter Intellectual Property
  1. You agree that you may not use any trademarks, logos, or service marks of Jemully Charter, whether registered or unregistered.
  2. You agree not to purchase, register, or use search engine or other pay-per-click keywords (such as Google Ads), trademarks, email addresses, social media names, or domain names (including without limitation top-level domains, sub-domains, and page URLs) that use or include Jemully Media or Jemully Charter or that use or include any terms that may be confusing with the Jemully Media.

9. Jemully Charter Theme Sites

  1. You may establish the appearance of your Jemully Charter site with a design template from Jemully Charter’s Theme options. 
  2. Technical support for a Theme is the responsibility of the Jemully Charter, and the Business Owner may not modify the Theme. 

10. Termination

  1. The term of these Terms of Service will begin on the date of your completed registration for use of a Service and continue for a minimum of 12 months or until terminated by us or by you, as provided below (the “Term”).
  2. You may cancel your Account and terminate the Terms of Service at any time by contacting and then following the specific instructions indicated to you in Jemully Charter’s response.
  3. Without limiting any other remedies, we may suspend or terminate your Account or the Terms of Service for any reason, without notice and at any time (unless otherwise required by law), including if we suspect that you (by conviction, settlement, insurance or escrow investigation, or otherwise) have engaged in fraudulent activity in connection with the use of the Services. Termination of the Terms of Service will be without prejudice to any rights or obligations which arose prior to the date of termination.
  4. Upon termination of the Services by either party for any reason:
    1. Jemully Charter will cease providing you with the Services and you will no longer be able to access your Account;
    2. unless otherwise provided in the Terms of Service, you will not be entitled to any refunds of any Fees, pro rata or otherwise;
    3. any outstanding balance owed to Jemully Charter for your use of the Services through the effective date and including the completion of the 12-month required subscription and early termination fee, if applicable, of such termination will immediately become due and payable in full; and
    4. your Jemully Charter site will be taken offline.
  5. If you purchased a domain name through Jemully Charter, upon cancellation your domain will no longer be automatically renewed. Following termination, it will be your sole responsibility to handle all matters related to your domain with the domain provider.
  6. If there are any outstanding Fees owed by you at the date of termination of the Service, you will receive one final invoice via email. Once that invoice has been paid in full, you will not be charged again.

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