Top hashtags for business (2015)

top hashtags for business 2015 - Here's a cheat sheet for top hashtags & their meanings, and why it's beneficial for businesses to use them in addition to top hashtags in their industry.

It’s beneficial to be aware of–and use–the top hashtags in your field of business. Don’t underestimate the payoff for also using mainstream top hashtags, such as the ones listed below. They expand your audience immediately, and show authenticity. Posting relatable content goes far in building brand identity and trust, so why not post it where everyone will see it?

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How Buyable Pins Radically Change Pinterest for Business

How Buyable Pins Change Pinterest for business - With Pinterest's buyable pins feature the opportunity is hotter than ever for businesses to make a name for themselves with a solid ROI and more. Check it.

Pinterest has a user base coming in at 72+ million and counting as of mid-2015, and with their new feature, buyable pins, they just radically changed the game for businesses.

Pinterest launched its buyable pins feature for iphone/ipad users at the end of June and in the coming months will expand to desktop users. This is an enticing opportunity for businesses, big and small.

Buyable pins means that now businesses can sell products directly through Pinterest, instead of using Pinterest to redirect shoppers to their own website.

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8 Social Media Tips

8 social media tips - 8 social media tips from the Jemully team so you can post #likeaboss. Also, we might quote Vanilla Ice.

We love reading social media tips from other gurus, and since we have been at it for quite some time, we’re offering up some of our own. We have team members dedicated to the major (and a few minor) social media platforms; they keep up with new updates and the latest trends and they are ready to share some insight into social media for business.

So, from our team to yours, here are Jemully’s social media tips.

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Unless You Have A Website, You’re Not in Business

The importance of having a company website - or you're not in business!

Do you remember life before cellular phones? How did we ever do anything? We live in a time when technology makes life easier (and sometimes more complex) to the point that doing most things without the aid of technology seems preposterous. While mobile phones have warped everyday life over the past few decades, business websites have revolutionized our approaches to business models, advertising, and reaching our target market.

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Brand Identity: “Be Like the Cool Kids”

Brand Identity: Be Like the Cool Kids

Yeah, they’re invincible, and she’s just in the background.
And she says,
“I wish that I could be like the cool kids,
‘Cause all the cool kids, they seem to fit in.
I wish that I could be like the cool kids, like the cool kids.

Cool Kids by Echosmith

If you’ve listened to a pop radio station in the last year you’ve heard Cool Kids by Echosmith. The simple and repetitive lyrics express the familiar teenage feelings of not fitting in to the cool crowd.

It’s also illustrative of dynamics in the marketing world. The marketing cool kids are doing something right, and thousands of marketers are wandering around the internet trying to nail down what it is.

Brand identity. It’s how who you are affects how you do what you do. Got it?

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Tips for a Simple Business Plan

simple business plan feature

In most things, we like to follow Henry David Thoreau’s advice to simplify, simplify, simplify. His advice is perfect for creating a simple business plan.

We like simple.  You don’t have to have your MBA to write a compelling yet simple business plan. You need a vision, and you might need to do a little market research. But if you are starting or running a business, you likely already do these things. Get it down on paper, and your whole company will benefit.

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Put Your Brain to Work for You

brain efficiency at work

Your brain is a 3-pound organ inside your head that tells you what to do. It controls everything about your life: your movement, your memory, your moods, your senses, your speech, your sleep, and even involuntary functions like breathing, digesting, and circulation. It is a magnificent, complex bundle of wires that scientists have barely begun to understand.

When it comes to our work lives, we can either choose to work with our brain’s natural systems or in opposition to them. Ever feel like you’re falling asleep at your desk, or you just can’t focus on that project that’s been looming? It may be because your happy hour lasted a little too long the night before–or it may be because your work environment is in direct conflict with the way your brain is wired. If you’d like to unlock your potential for focus, motivation, problem-solving, and creativity on the job, you need to work with the brain in mind.Continue reading

Buy Local: 10 Ways to Win

buy local for small business week

Put your money where your heart is, the saying goes.  Buying local simply means choosing stores and brands that are locally owned and operated. Spending your money at small businesses instead of corporate and chain stores benefits a community more than most people realize. We see the small picture: $5 here, $10 there, but what does it matter?

In honor of National Small Business Week, (#DreamSmallBiz) let’s educate ourselves a little.

Where we choose to spend our money has an economic ripple-effect and most of us are unaware. Think about money as a life source for every city. Like blood and oxygen, you have to keep it flowing within the community, or the vitality diminishes. One way to pump life back into a town, whether big or small, is to buy local. Let’s talk about why!

HOT POINT: Keep money circulating in your community rather than bleeding out to chain stores and other communities. (Click to tweet)

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Consequences for Ignoring Mobile Web Design

Mobile Web Design

We knew it would come–the time when mobile web design would take over. At the beginning of the year we predicted mobile 1st to be a top 2015 website design trend, and with recent changes by Google, it is surpassing trend status and quickly becoming a necessity. If your business already has a mobile web design, you may be ahead of the competition and your search engine ranking may have just improved a smidge. If not, your google ranking probably just took a hit.

Here’s why you need a mobile web design, the consequences for not being mobile-friendly, and how to verify if you are.

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National Poetry Month

national poetry month

As you may be aware, April is recognized as National Poetry Month and also, Gardening Month. (Two of my favorite things, if you’re keeping count.)

In an effort to reclaim a bit of my life from busyness and encouraged by the reminder of National Poetry Month (#npm), I have been reading poems aloud to my 2 year-old, usually over breakfast. He digs it; I dig it. This is the beginning of a beautiful little tradition for us.

Poetry may not officially be as ubiquitous as it once was, but I don’t buy into the idea that technology or the internet is killing it. Our days are full of poetry, whether we note it or not. We live it; we write it; we read it. Poetry is in our Facebook and Twitter feeds, flitters through our Instagram, and is in our text threads. And of course it’s in the music we listen to, with the exception of pop radio (#lyricssnob). Social media isn’t just meaningless nothings drifting around the web and it isn’t all about the business side of things, either. Not everything written on social media or a blog is poetry, but I see poetic expressions of life all the time. Social media–not unlike poetry–is essentially about connection. Some of us prefer one medium to another, and so poets, like all creatures, must adapt.Continue reading