Factors Impacting Your Social Media Management Costs

Which major factors can cause social media management costs to go up (or down)?

Social Media costs go up and down as your social media needs change. There is no “one size fits all” approach. However, there are some factors that impact the social media costs to fluctuate. Being armed with the knowledge can help you plan and prepare strategically for times when you need the budget to fluctuate.

  • Strategy
  • Frequency of posting & engagement
  • Quality of posting
  • Scope of creative services (graphic design, video creation/editing, writing service)

 

1) Strategy

Before a social media campaign’s frequency, quality, and creative services can be determined, a strategy must be developed. How detailed should your social media strategy be? Social media strategies begin with determining the specific target audience, selecting the right platforms to reach that audience, and then defining the goals, how you will measure success, and actions are considered a conversion. These aspects can be as general or as highly detailed as you see fit, but they must both be in place to effectively determine your social media costs. In our experience, we believe the more detail in your strategy and plan, the better your execution will be, and the better you can control the social media costs in the future.

For our comprehensive guide to defining your target market, click here.
Goals, Measurements, Conversions – What are you looking to achieve with your social media campaign? Knowing your goals will help your social media team (whether they are in-house or an agency) put together a strategic plan to accomplish the goals. Some goals to consider are:
    • increasing followers to boost brand awareness and website traffic
    • engagements and interactions including comments, likes, shares, re-pins, lists, etc.
    • customer service and answering customer questions through social media messaging
    • lead generation through sign-ups, downloads, phone calls, brick-and-mortar visits, etc.
    • online sales

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Facebook Notes or Facebook Instant Articles?

facebook instant articles and notes

Facebook Instant Articles or Facebook Notes—which should your business use?

With marketers continuously looking for new ways to leverage their content marketing strategies, all developments in publishing platforms must be evaluated. Facebook is a social media giant and an influential marketing platform. Despite its ubiquity, Facebook offers features that are undervalued for content marketing purposes. Those features? Facebook Notes and Facebook Instant Articles. First, let’s very simply define each tool. Then, we will explore the highlights with pro-con lists.Continue reading

Are You Done With Social Media?

done with social media jemully

“I’m done with social media.”

Every once in a while, we hear people say things to this effect. I know I’ve heard a variety of reasons, and undoubtedly many more exist. These are some of the more common ones:

  • The detox effect that comes with “unplugging,” even for just a little while
  • Putting social media out of sight and out of mind frees up our mental faculties
  • Potentially massive time savings make time for more productive activities
  • Recognizing that social media can bring out the worst in you, and then choosing to avoid it

These reasons are pretty substantial on paper, but I’m not really convinced that quitting social media actually works for any extended period of time without a zealous, unrelenting commitment. Social media isn’t a light switch to simply be turned off.Continue reading

SURVEY – Find out how Small Businesses in West Texas market themselves

west texas small business marketing survey

How do you market your company? Do you know how other businesses in your area market themselves? Take Jemully’s West Texas Small Business Survey and learn about the marketing practices of peer companies.

Survey Takes About 4 Minutes To Complete

The purpose of this survey is to provide a snapshot of the marketing practices of small-to-medium sized businesses in West Texas. This survey will provide participants an opportunity to think critically about their own business, and a chance to measure themselves against fellow and neighboring businesses in West Texas. For the best possible results, please answer this survey honestly and accurately.Continue reading

7.5 Mistakes Homebuyers Make

Buying a home, especially your first home, is an extremely gratifying experience. It is an important early investment opportunity for many, and yet it can also have deep emotional meaning. With a firm plan going in, you can minimize the many headaches and even have a bit of fun in the process. To help you in creating this plan, here are some of the biggest mistakes homebuyers make:Continue reading

Why Your Company Needs a LinkedIn Page

Think of a recent professional networking event you have attended. How many people were there? 100? 200? How would you feel about one with 433 million people? That is approximately how many people are currently using LinkedIn.

Don’t miss out on all the valuable connections and relationships that LinkedIn has to offer. Not only is it something you need to tap into personally, it’s important to create a separate page for your business. Engage with like-minded people, stay up-to-date on industry trends, and show off where your business excels.Continue reading

More Than Just Selfies: A Guide To Instagram for Business

instagram for business jemully media

When Instagram started in 2010, it quickly escalated the trend of selfies. While selfies with duck faces are still posted a little too frequently, (see images below) Instagram is blooming into a creative space where users have the ability to showcase a different side of their personality.

-Duck face- (4)

Instagram is also evolving into the perfect niche for a business to advertise and connect with people in a different way than they do on other platforms.

Until recently, Instagram was solely comprised of personal accounts.Continue reading

10 SEO Techniques (You Needed Yesterday)

10 SEO techniques (you needed yesterday)

I see you working incredibly hard to keep your social media updated and to have the most beautiful website. How come you still aren’t seeing any major results? Sadly, if you’re not steadily improving your SEO (Search engine optimization), it could all be for nothing.

When people search for a company like yours in their browser, you need to be one of those first results. Otherwise, your website will be greatly overlooked.  Employing SEO techniques is one of the most powerful tools any and every business can use to increase web traffic. Continue reading

7 Proven Steps to Defining Your Target Audience

Jemully Media free target audience checklist

Download Our Free Target Audience Checklist.

It starts with the right questions. It ends with the right answers.

Here is an example of how the scenario goes in our agency. The table was set with the usual fare: fruit, cheeses, and a touch of something sweet (usually a muffin or two). Along with small porcelain plates, the notepads and pens were positioned by each place. The flat screen was displaying the company website. When we finished the get-acquainted pleasantries between our team and our new client, I directed the conversation to the purpose of the gathering—learning about his target audience.

“Thank you for sharing a little bit about yourself and the background of your company. So, as we begin to formulate a marketing strategy, help us understand exactly who is your target market—your ideal customer—for the business?”

“Everyone,” he replied with a little chuckle as he glanced at each person around the table, looking for signs of affirmation. “Everyone needs what we sell.”

Every week our team sits down with business owners who participate in a similar scenario. It is our team’s goal to learn about each company so we can help the owner develop a strategy for growth. The answer to the common question, “Who is your exact target audience?” is one of the first questions a business owner should answer. The description in this answer impacts the effectiveness of whatever game plan is implemented. Not only will the answer be a guiding factor in the channels the business uses for the promotions, but it will also influence the content of the message that is going to be communicated.

When the first answer to the audience question is big, and wide, and inclusive, it is our job to ask more questions that will begin to draw smaller and smaller circles on the target. The final result of the questions and answers will be a central sphere that encompasses just the right persons for the product.

Defining the target audience for your business.

If your answer to the question is similar to the one we often get—”everybody!”—then our free seven-step checklist is for you. This checklist is our series of questions we use with clients. You can take this tool and answer the questions as they apply to your business. This set of questions helps you sift through the whole world and shake out which type of potential customer will benefit most from what you offer. After answering the questions, you will have a clearer picture of who the ideal customer is for your business. Knowing your ideal customer will help you focus your marketing efforts so they are tailored to reach the right segment of “everybody” who needs your product.

OUTLINING THE TARGET AUDIENCE PROCESS

In our free Target Market Checklist, you will work through a simple process of answering questions about your business that will help you:

  1. Define your brand and your niche.
  2. Define your unique value proposition.
  3. Describe your ideal customer.
  4. Describe what your ideal customer needs most.
  5. Craft your brand promise.
  6. Choose your marketing channels.
  7. Define your goals and measures.

We appreciate your interest in our Target Market guide! With this checklist in hand, you are well on your way to hammering out an effective marketing plan. Sometimes, knowing the right questions to ask is just as important as having all the answers.

DOWNLOAD THE CHECKLIST

To get your free downloadable PDF version of this content, simply fill out the form below. This form will also subscribe you to our newsletter where you will get access to other useful marketing tips. Don’t worry, we won’t overload your inbox, just our newsletter a few times a year with more helpful tips and links to some of our popular blog posts!

More resources for refining your target.

After you you answer the questions on our checklist, you may want to refine your audience even more. Additionally, we recommend some competitor research as well. Here are some resources that will help you take a deeper dive in your strategic planning.

20 Cringeworthy Pronunciation Fails

Pronunciation fails are like broccoli caught in your teeth. A good friend will tell you; a bold acquaintance might tell you; others will inwardly cringe and let it slide.

Although pronunciation fails can be funny, to some people, it is akin to hearing nails on a chalkboard, or it is downright embarrassing.

“Recently, I said expidentionally instead of exponentially. I was speaking with a highly intelligent friend. I think she threw up in her mouth, a little.”Continue reading