Why Your Website Needs Schema Markup for AI Search

Every time I log on to google something, I see evidence that AI search tools continue to reshape how I find and consume information online. Traditional SEO does not deliver my search results. AI does. We all once relied on keywords and the Google ranking algorithm to uncover the most relevant answers to our questions. […]
3 Examples of Schema Markup for AI Search Done Right

Websites Needs Schema Markup in the Age of AI Search. Here are 3 examples of schema markup to help you understand what it is. What Schema Markup Actually Does Schema markup doesn’t change what visitors see on your website. Instead, it works behind the scenes to define elements like your business information, your reviews, FAQs, […]
Who Adds Schema Markup to a Website?

When businesses first hear the term schema markup, it sounds pretty technical—but it’s one of the most important tools for making your website understandable to search engines and AI. Schema markup is a structured layer of code that is added behind the scenes of your site. The markup adds labels that identify key information on […]
The Hidden Costs of a Free Business Website
[Updated August 2025] In the early days of launching a new business, nonprofit, or church website, it’s tempting to accept help from a well-meaning friend, family member, or staff member who offers to build a “free” business website. And at first glance, it might seem like a budget-friendly win. But over time, many organizations discover […]
Guide: How to Copy Text from LinkedIn Posts – 2025
Have you ever come across a LinkedIn post so good you wanted to save or share part of its text—only to realize you couldn’t highlight or copy it? You’re not alone. In 2025, LinkedIn’s desktop and mobile apps often block text selection to encourage users to share links instead of copying content. We encourage you […]
Is there anything wrong with creating a DIY website?
DIY Websites: Sometimes They are a Costly Mistake Your Business Cant Afford 15 seconds is all you have to capture your audience’s attention when they look at your website. Depending on the quality of your site, this could mean that every 15 seconds, you’re hemorrhaging sales. Slow load times, a confusing layout, and an outdated […]
The Mental Game of Business: What Golf Psychology Teaches About Decision-Making
We all know that golf and business go hand in hand. But did you know that you can use principles from the sport – including golf psychology – to improve your business decision-making? Golf is about much more than just swinging your clubs. When you really get down to the core of it, golf is about […]
How to Use Foresight to Avoid Marketing Disasters and Delight Your Customers
In an era where change is the only constant, digital marketing is no exception to the rule. As businesses all over the globe embrace this virtual era, the realm of marketing has also experienced a paradigm shift. Today’s discerning consumers demand more than just products or services; they seek an exceptional experience that is customized, […]
Franchise Marketing Systems for the Digital Age: Embracing Change and Innovation
In the rapidly evolving digital landscape, traditional advertising and marketing strategies for franchises are undergoing a profound transformation. Today, franchises must adapt to changing consumer behavior and leverage digital tools to stay relevant and competitive. Enter franchise marketing systems. Franchise systems are the comprehensive frameworks designed to streamline marketing efforts, maintain brand consistency, and drive […]
How Can Businesses Support the Move to Remote Working?
In recent years there has been a dramatic shift in working patterns for millions of staff worldwide. The first main indication of this change happened out of necessity rather than choice, as the Covid-19 pandemic in 2020 forced businesses to adapt quickly to movement restrictions placed upon populations by governments. To slow the spread of […]