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More Than Just Selfies: A Guide To Instagram for Business

instagram for business jemully media

When Instagram started in 2010, it quickly escalated the trend of selfies. While selfies with duck faces are still posted a little too frequently, (see images below) Instagram is blooming into a creative space where users have the ability to showcase a different side of their personality.

-Duck face- (4)

Instagram is also evolving into the perfect niche for a business to advertise and connect with people in a different way than they do on other platforms.

Until recently, Instagram was solely comprised of personal accounts.

Businesses used these personal accounts, but did not have any way to measure their success beyond manually tracking likes and follows. There was also only one place for a business to link their contact information: in the bio. Instagram for business has now arrived.

Instagram Business Profiles… finally!

We rejoice with you in the recent announcement of Instagram Business profiles. Here’s what Instagram for business offers:

-Duck face- (5)

The contact button will be found on the home page. The user will be given the options to call, text, and/or email the business they are searching. Also, there will be a place where the users can click to get driving directions directly to the business. This valuable information was never possible before this update.

Having behind the scenes insights on posts will help businesses know what posts are driving the most traffic back to their website (the ultimate goal). Knowing which posts are getting the most click throughs will help with creating an account best tailored to its followers.

A sponsored post on Instagram is very similar to a promoted post on Facebook. (No surprise here since Facebook owns Instagram) The real perk is the “Learn More” button on the post. This button typically is used to link directly to your website from the Instagram home feed.

Be Creative

A common mistake businesses make on Instagram is posting primarily about their products or services. Instagram is dedicated to creativity and being different. Sorry to be Jane Rain Cloud, but an account simply showcasing a product or a service over and over is likely to be a failure. A company that creates a unique personality with a little humor and inspiration will succeed on Instagram. Take a look at a few of our fave brands that really showcase their creative sides along with promoting their brands:

-Duck face- (6)

Being a little off the beaten path isn’t a bad thing at all. (For even more insight, here is some insta-spiration for you and your business)

Create posts that people will want to show to their friends. While there are apps like the Repost App, when users want their friends to see a post they will typically just tag them in the comment section. What a great way to introduce people to your company! You’ll be able to see all your creativity pay off once people start sharing and commenting on the posts.

Be Interactive

No one likes a one-sided relationship. Interactions on Instagram are no different. Comment, like, and share posts to show active participation in the Instagram community. This action also helps grow an organic following.

Also, being more active on social media helps your SEO (Search Engine Optimization) rankings.

Follow the Leader

instagram for business

Of the top 100 brands in the world, 90% of them are actively promoting their products or services on Instagram. Large and small businesses are starting to catch on to the advantages Instagram can bring them. Using a popular hashtag, companies are able to reach an extremely large audience.

In today’s world, companies are expected to be active participants on all forms of social media. Instagram is now near the top of the list. And now, you can’t afford to ignore these new features that are newly available and ready for your business. Show a little bit more of your business’ personality; just spare us all the duck face.

 

 

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  1. To access and use the Services, you must register for a Jemully Charter account (“Account”). To complete your Account registration, you must provide us with your full legal name, business address, phone number, a valid email address, and any other information indicated as required. Jemully Charter may reject your application for an Account, or cancel an existing Account, for any reason, at our sole discretion.
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  1. The subscription with Jemully Charter requires a minimum of twelve (12) months. Business owners who terminate their subscription prior to 12 months will have the payment method on file automatically charged for the remaining months that equal to twelve full months of service. plus a 15% early termination fee. 
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  1. You expressly understand and agree that, to the extent permitted by applicable laws, Jemully Charter and its suppliers will not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses arising out of or relating to the use of or inability to use the Service or these Terms of Service (however arising, including negligence).
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8.1 Your Materials
  1. We do not claim ownership of the Materials you provide to Jemully Charter. You grant Jemully Charter a non-exclusive, transferable, sub-licensable, royalty-free, worldwide right and license to host, use, distribute, expose, modify, run, copy, store, publicly perform, communicate to the public (including by telecommunication), broadcast, reproduce, make available, display, and translate, and create derivative works of any Materials provided by you in connection with the Services. We may use our rights under this license to operate, provide, and promote the Services and to perform our obligations and exercise our rights under the Terms of Service. You represent, warrant, and agree that you have all necessary rights in the Materials to grant this license. You irrevocably waive any and all moral rights you may have in the Materials in favour of Jemully Charter and agree that this waiver may be invoked by anyone who obtains rights in the materials through Jemully Charter, including anyone to whom Jemully Charter may transfer or grant (including by way of license or sublicense) any rights in the Materials.
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  1. You agree that you may not use any trademarks, logos, or service marks of Jemully Charter, whether registered or unregistered.
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  1. You may establish the appearance of your Jemully Charter site with a design template from Jemully Charter’s Theme options. 
  2. Technical support for a Theme is the responsibility of the Jemully Charter, and the Business Owner may not modify the Theme. 

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  1. The term of these Terms of Service will begin on the date of your completed registration for use of a Service and continue for a minimum of 12 months or until terminated by us or by you, as provided below (the “Term”).
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  3. Without limiting any other remedies, we may suspend or terminate your Account or the Terms of Service for any reason, without notice and at any time (unless otherwise required by law), including if we suspect that you (by conviction, settlement, insurance or escrow investigation, or otherwise) have engaged in fraudulent activity in connection with the use of the Services. Termination of the Terms of Service will be without prejudice to any rights or obligations which arose prior to the date of termination.
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    1. Jemully Charter will cease providing you with the Services and you will no longer be able to access your Account;
    2. unless otherwise provided in the Terms of Service, you will not be entitled to any refunds of any Fees, pro rata or otherwise;
    3. any outstanding balance owed to Jemully Charter for your use of the Services through the effective date and including the completion of the 12-month required subscription and early termination fee, if applicable, of such termination will immediately become due and payable in full; and
    4. your Jemully Charter site will be taken offline.
  5. If you purchased a domain name through Jemully Charter, upon cancellation your domain will no longer be automatically renewed. Following termination, it will be your sole responsibility to handle all matters related to your domain with the domain provider.
  6. If there are any outstanding Fees owed by you at the date of termination of the Service, you will receive one final invoice via email. Once that invoice has been paid in full, you will not be charged again.

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