One of the most common questions I am asked by business owners is, “Do we really need a blog?” The answer is YES. Yes because of Google. Yes because your potential customers have questions about your products that you need to be answering. Yes, because static, rarely-updated, brochure-ware websites are dead. I think they’ve been dead for some time now, but Google really put the final nail in the coffin with its latest algorithm change that emphasizes the value of (and the need for) fresh content. Google Wants Fresher Search Results. Continue reading