What is Content Marketing? [infographic]

From head to toe, Business blogging.   Let’s start out by answering the first question.  Without knowing what content marketing is, it will be pretty difficult to convince you that your business can benefit from it. What is content marketing?  Wikipedia defines it this way: Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information...

Are Business Infographics Effective?

 ”Are infographics effective?”  ”Does my business need an infographic?”  Whichever way you ask the question, the answer is the same.  Yes! Since 2010, Infographics have continued to rise on the scale of hot-marketing-tools.  (see the graph at the bottom) Why? Because infographics help people visualize relationships and statistics. Because infographics show that you have an expert understanding of your subject area or product. Because infographics catch the eye of journalists and stand out from the dull and boring text-based press...

Google glasses. I’m freakin’...

Some things call for an appropriately dramatic response. Not too long ago my 4-year-old granddaughter Kate was at my house, just after dark.  The lights from cars passing down the street were creating some spooky light-and-shadow dance moves on the garage doors across the street from my driveway.  I was unloading the back of my SUV and Kate was standing behind me studying the patterns of light and dark, trying to determine if the unusual patterns were made by ghosts or not. As I stepped back towards the street to close the hatch of my car, I triggered the...

Blogging vs Facebook Infographic

Are you facing a dilemma in business, asking yourself this question: Should I use Facebook or a  Blog for my business?  To help you find an answer for your business, here are some points to consider and reasons to choose one over the other. Personally, I love Facebook. I love blogging.  Of the two, I think Facebook is probably a little easier (in that it is a quicker place to start – especially if you already have a Facebook account and are somewhat familiar with how Facebook works). 1 -Easier or quicker does not always translate to better. I believe that your...

Outlet Store Site

  Freedom Furniture Outlet wanted a website to promote their used and new furniture to the local community and attract those in surrounding areas.  With a strong desire to show his love of country and appreciation for the men and women who serve in the military, the owner of this site wanted the American flag to be prominent in the design.   Much of the merchandise found in their two outlet locations is acquired through U.S. military bases, which provide housing—often fully furnished—for their service men and women. These military bases do their own purchasing...

Bible Study Site

Having worked with an international Bible correspondence teaching ministry for more than 21 years, some of us at Jemully have a passion for sharing the Good News of others through Bible studies – especially those available online.  So when the opportunity presented itself to design a website for such a purpose, we jumped on it.  This Bible study site is designed to be clean, lightweight and interactive.  Presenting an open and honest feel, the site invites those who are looking to spend time in God’s word by reading short, thought-provoking studies of...

iPad Productivity – File Saving &#...

According to Apple, it’s simple to transfer documents from a Mac or PC to iPad using file-sharing apps.  According to me, I agree. The iPad is suited for storing data on the Web since tablets have relatively small internal storage capacity. Thankfully, there are a variety of easy-to-use options available for online storage.  However, if you are new to using the iPad, you may be asking, “Which one?’” For me, the top of the list of free options is Dropbox.   Here’s visual for how Dropbox works. After you have logged in to Dropbox,...

Should I list my business with online di...

Link-building and Google+’s “Search Plus Your World.” Several folks have asked me about the SEO benefit and value of link-building through directory listings.  According to Website Magazine the trends have changed over the years, and what is considered a best practice is much different now than a few years back. Many years ago, all that was required to rank high on the search engines was to have as many links as possible pointing back to your website. That resulted in a lot of guidance such as ‘building links from portals and directories.’...