The Importance of Content Marketing for Oil and Gas
What is HTTPS and SSL?
What is HTTPS and SSL? Let’s start by breaking down the term “secure site.” At its core, a secure site is a website equipped with secure servers, through SSL, that allows you to send the website owners information without the risk of hackers stealing it. So, what is SSL? It is the required certificate that […]
The Do’s and Don’ts of Nonprofit Marketing
Though tricky to accomplish, proper marketing is just as vital for nonprofits as it is for any other company. Unlike businesses with the advantage of marketing a tangible product or service that will benefit their audience, nonprofits face the challenge of having to communicate their particular cause in hope of attracting donors, volunteers, or advocates. […]
6 Marketing Lessons from Starbucks’ Pumpkin Spice Latte

Look to the person on your left. Now look to the person on your right. One of those two people bought a pumpkin spice flavored item within this last year. In 2017, one in three people picked up something pumpkin-y, propelling the pumpkin-infused industry into a $361 million dollar business. And the most popular pumpkin […]
The Simple Guide To Business Promotion
Just the phrase “business promotion” can make people feel overwhelmed. Often times, it’s hard to even know where to start. That’s where we come in. For me, the easiest way to understand anything has always been to first break down the basic concepts. For business promotion, that means breaking down the 4 basic types of […]
Why People Follow Brands on Social Media
Origins of Marketing Terms (Infographic)
In the last few years, history has been made. Words like selfie, selfie stick, twerk, derp and bae have all been added to the dictionary. It’s not surprising to hear something new everyday. Despite the ever-evolving lingo, there are a few marketing terms that seem to not be going anywhere anytime soon. Have you ever stopped […]
9 Things that Mean Something Different in the South
In the south we may not all be country folk or small town folk, but we appreciate the homegrown, porch-sitting, tea-sippin’, take ‘er easy southern pace of living. We have our own way of doing things and often, we have our own way saying things. Words often mean something different than how they sound. We understand […]
6 Reasons Your Menu Should be on Facebook
If menus weren’t available online, I think my husband and I actually might have starved by now. Each night around 6:00 without fail, my husband and I inevitably ask the same question: So, what’s for supper? We can’t seem to agree on a place and eventually, one of us gets hangry. Thankfully, since Facebook implemented its Menu […]
Why You Might Desperately Need Brand Management Clean-up
Now that social media is the place for marketing, businesses need an increased focus on consistency in brand management. We see it all the time–social media profiles for the same business contain varying and confusing information. Facebook will have one logo, while Twitter shows a different one. Their LinkedIn hasn’t been updated in months or there is […]