Online Marketing: Stand Out from the Herd
This post is an excerpt from our forthcoming e-book, Be The Media. A herd mentality is the tendency of people to be influenced by their peers to behave in similar ways. Business people, if they are not cautious, slide into a practice that behaves like the rest of the herd while using the power of […]
Slicing the SEO Pie
In the world of online marketing, few terms bring more angst to business owners than the simply acronym SEO. But Search Engine Optimization does not have to be the bogeyman that so many have made it out to be.
The Oreo Twist
Imagine the perfect way to eat an Oreo. What picture and process comes to mind when you ponder the perfect way to eat an Oreo? Perhaps you twist the top layer, separating the cookie into two parts, and then eat them one by one. Alternatively, you could dunk the treat into milk to soften it […]
Choice Moments on the Set of The Chosen
When the dramatic series The Chosen shot scenes on June 7 for its upcoming Season 3 episode on Jesus’s feeding of the 5,000, my wife and I, along with four other family members, participated as extras in the production. What follows are some journal-type observations, in no particular order. Details matter. At times it felt like being transported back […]
Tips on How to Plan an Enjoyable Business Trip
Business trips don’t have to be boring and stiff! Here are our top tips on how to plan an enjoyable business trip so you come home refreshed. by Jordan Fuller What comes to mind when you think of a business trip? Maybe panic at the airport, late flights, Uber trips, and not being able to enjoy […]
The Rise of the Appuccino
The summer the complicated Starbucks order went viral Baristas everywhere broke out in a cold sweat when a photo of a long, complicated custom Starbucks order viral on Twitter this summer. “On today’s episode of why I wanna quit my job,” a barista jokingly tweeted about “The Edward” – a 13-ingredient caramel crunch iced and drizzled Frappuccino, […]
Use These Golf Lessons When Running Your Business
Sometimes you are presented with seemingly impossible business challenges. Just as on the golf course, you find a way to finish. by Jordan Fuller It has often been said that the game of golf is played with a small ball that needs to go into a small hole, with the task being accomplished only by using equipment that isn’t […]
Against All Odds: Thriving in Economic Uncertainty
Your business and economic uncertainty. Remember the day you opened for business? That feeling you had – the rush, the excitement, the fear? Remember the first customer? The first day you taught a class? Or, had a client? Or, a patient? Or, a session? OPEN.Open for business. Today, there’s a new challenge we’re faced with […]
Writing Tip: Imagination Matters
Imagination matters, and yet for writers it matters in ways that are not necessarily obvious. More on the less-than-obvious ways imagination matters in a moment. First let’s talk about rules. Anyone who makes a living by stringing words together is someone who likely formulates “rules”—self-made, self-imposed rules—for improving his or her own writing. I’m not referring […]
The Psychology of Social Media: What Makes Content Shareable
THE PSYCHOLOGY OF SOCIAL MEDIA PART 3 Social media has become one of the most important aspects of digital marketing. Social media has and is monumentally changing the way we interact with others and the way we approach our audience. To really reach your consumers, though, it’s imperative to understand the driving forces behind their digital behavior. Understanding their behavior […]