20 Cringeworthy Pronunciation Fails
Pronunciation fails are like broccoli caught in your teeth. A good friend will tell you; a bold acquaintance might tell you; others will inwardly cringe and let it slide. Although pronunciation fails can be funny, to some people, it is akin to hearing nails on a chalkboard, or it is downright embarrassing. “Recently, I said expidentionally instead […]
How to Use Pinterest as Your Holiday Gift Guide

Some families provide each other with a holiday wish list, but for those that don’t, or for that difficult-to-buy for person, you may be able to use Pinterest as your holiday gift guide. Brilliant, right? Of course right. Let me show you how to use someone’s Pinterest boards as your holiday gift guide this season! […]
3 Psychological Principles for Social Media Marketing

By looking at some basic psychological principles, we form insight into how to make social media work for marketing. The German philosophers Max Wertheimer, Wolfgang Kohler and Kurt Koffka founded Gestalt psychology, which argues that human behavior can’t be truly understood by only looking at a few components of behavior. Instead, one must look at the whole individual. This line of thinking created […]
Color Psychology in Web Design and Online Marketing

As web designers, we know color schemes are critical to appealing to your target audience. In our post “5 Reasons You Need a New Website Design” we reference a study that shows people form their first impression about a business within 3 seconds viewing the website. In 2-3 seconds you don’t have time to register content, but […]