20 Cringeworthy Pronunciation Fails

Pronunciation fails are like broccoli caught in your teeth. A good friend will tell you; a bold acquaintance might tell you; others will inwardly cringe and let it slide.

Although pronunciation fails can be funny, to some people, it is akin to hearing nails on a chalkboard, or it is downright embarrassing.

“Recently, I said expidentionally instead of exponentially. I was speaking with a highly intelligent friend. I think she threw up in her mouth, a little.”Continue reading

Unless You Have A Website, You’re Not in Business

The importance of having a company website - or you're not in business!

Do you remember life before cellular phones? How did we ever do anything? We live in a time when technology makes life easier (and sometimes more complex) to the point that doing most things without the aid of technology seems preposterous. While mobile phones have warped everyday life over the past few decades, business websites have revolutionized our approaches to business models, advertising, and reaching our target market.

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10 Lessons for Online Marketing from our Friends on FRIENDS

10 Online Marketing Lessons from our Friends on FRIENDS

“So no one told you life was going to be this way (clap clap clap clap)
Your job’s a joke, you’re broke, your love life’s DOA…”

America’s favorite FRIENDS, Joey, Chandler, Ross, Monica, Rachel, and Phoebe, have some valuable lessons for us when it comes to the world of content marketing or business blogging. So if you feel like your company’s online presence is always stuck in second gear, then read on. We’ll be there for you.Continue reading

Does My Business Really Need a Blog? 10 Steps for Starting.

small business owner needs a blog

One of the most common questions I am asked by business owners is, “Do we really need a blog?” The answer is YES. Yes because of Google. Yes because your potential customers have questions about your products that you need to be answering. Yes, because static, rarely-updated, brochure-ware websites are dead. I think they’ve been dead for some time now, but Google really put the final nail in the coffin with its latest algorithm change that emphasizes the value of (and the need for) fresh content. Google Wants Fresher Search Results. Continue reading