How to Build a Brand & Why It Matters

how to build a brand concept

The first step in learning how to build a brand is to acknowledge that a true brand is more than a logo, more than a name. A brand is a dynamic, breathing thing that evolves and grows. It lives, it connects, it touches, it evokes, and it produces. Figuring out how to build a brand means putting the magical uniqueness of your business out there in a connectable way.

The concept of what a brand truly is is often misunderstood. In his book The Brand Gap, Marty Newmeier affirms that a brand is actually “a person’s gut feeling about a product or organization.” So, how do you ignite a “gut feeling?” Decide what you want consumers to feel about you, think about you, and associate with you and your business. Products have life cycles. A live brand, though, extends beyond products or service to continue the conversation (and conversions) for your business.

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3 Psychological Principles for Social Media Marketing

psychological principles in social media
By looking at some basic psychological principles, we form insight into how to make social media work for marketing.

The German philosophers Max Wertheimer, Wolfgang Kohler and Kurt Koffka founded Gestalt psychology, which argues that human behavior can’t be truly understood by only looking at a few components of behavior. Instead, one must look at the whole individual. This line of thinking created a series of laws that illustrate the way people perceive the world. What these laws conclude is that humanity generally views the world as meaningful and complete, not as series of individual parts.

The Gestalt principles, which break down human perception into 8 laws of receptivity, are called the Laws of Perceptual Organization. The 3 psychological principles that apply best to marketing in social media will help businesses connect with their audiences in a more direct and meaningful way.

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16 Small Business Ideas for Small Towns, Part 2

jemully media business ideas for small towns part 2

8 (More) Ideas for Small Town Business

This is the second part of our post 16 Small Business Ideas for Small Towns. Here are eight more ideas for fabulous small town businesses that have worked successfully in other communities! After you review the list, perhaps you will find one that sparks your interest and starts you down the entrepreneurial path. It’s a great time to revitalize your small town and bring in new life!

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16 Small Business Ideas for Small Towns, Part 1

small town business ideas part 1

Small Business Ideas for Your Small Town

Small business ideas are plentiful, but finding ones that fit your town is the trick. A bit of wise entrepreneurial advice is applicable here: find your niche. Niche shops are perfect for small towns, if you fill a need and fill it well. Customizing your inventory and/or services to the needs of your community is part of what drives success and creates that small town charm that people love.

We’ve gathered a total of 16 small business ideas that have done well in other small towns. (This blog is part 1, so catch the other 8 small business ideas on the next post.) These small business ideas can be adapted to fit your interests and your community.

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