How to Build a Brand & Why It Matters

The first step in learning how to build a brand is to acknowledge that a true brand is more than a logo, more than a name. A brand is a dynamic, breathing thing that evolves and grows. It lives, it connects, it touches, it evokes, and it produces. Figuring out how to build a brand means putting the […]
3 Psychological Principles for Social Media Marketing

By looking at some basic psychological principles, we form insight into how to make social media work for marketing. The German philosophers Max Wertheimer, Wolfgang Kohler and Kurt Koffka founded Gestalt psychology, which argues that human behavior can’t be truly understood by only looking at a few components of behavior. Instead, one must look at the whole individual. This line of thinking created […]
16 Small Business Ideas for Small Towns, Part 2

8 (More) Ideas for Small Town Business This is the second part of our post 16 Small Business Ideas for Small Towns. Here are eight more ideas for fabulous small town businesses that have worked successfully in other communities! After you review the list, perhaps you will find one that sparks your interest and starts […]
16 Small Business Ideas for Small Towns, Part 1

Small Business Ideas for Your Small Town Small business ideas are plentiful, but finding ones that fit your town is the trick. A bit of wise entrepreneurial advice is applicable here: find your niche. Niche shops are perfect for small towns, if you fill a need and fill it well. Customizing your inventory and/or services to the needs of […]