How to Copy Text from a LinkedIn Post on Mobile App

How to Copy Text from a LinkedIn Post on Mobile App

LinkedIn makes a great platform for finding connections in the professional world. You can easily find people and articles related to your industry. This makes LinkedIn one of the most powerful platforms for publishing content as well. Many companies and people post articles on their profiles and get their connections to spread them. For this purpose, some people, instead of sharing the link to the post, copy and paste part of the article, and share it on their profile, while linking the original author. But have you ever wondered how to copy text on LinkedIn from a mobile device?

Yes, this can be a challenge.  If you are trying to do this on mobile, you will see that you cannot copy any text because it is protected. Read on to learn how to deal with this issue and copy LinkedIn posts efficiently.

How to Copy LinkedIn Posts

We will examine two different methods of copying text from LinkedIn posts. The first method relies on a manual approach. And the second utilizes some tools to improve efficiency.

Manual Method of Copying

In the manual method, we basically copy the excerpt by hand. This involves opening the post that you want to copy and opening a word processor side by side.

The word processor can be offline or online (whichever you prefer to use). Then you have to manually type everything and copy the formatting and styling in the word processor. And that’s how you copy the post manually.

This method falls short of being easy and efficient, as it does not allow you to copy sizable portions of the text in a timely manner. You can spend the better part of an hour trying to just manually transcribe everything on a new file.

Tool-Assisted Method of Copying

The tool-assisted method helps you avoid spending more than a few minutes copying text from a LinkedIn post. You can actually, directly, copy text from an image (well somewhat directly). Below appear the steps required to follow this method.

1 – Take a Screenshot of the Post

Take a Screenshot

The first thing you need to do is to go to the post that you want to copy and take a screenshot.

Now, taking a screenshot can be done in a few ways. If you are on Windows, you can do the following:

  • Press the “Windows” + “PrntScrn” buttons to take a screenshot of the entire screen.
  • Or press the following shortcut “Windows + Shift + S” to open the snipping tool, and screenshot a particular area only.

If you are on a Mac, then do the following:

  • Press and hold these three buttons – “Shift, Command, 3” – to take a screenshot.
  • You can edit it by clicking the thumbnail on the corner of your screen.

If you are on an Android phone, then:

  • Press the “volume down” and “power” buttons at the same time to take a screenshot

If you are on an iPhone, then

  • Press the “home” and “power” buttons at the same time.

Now, you need to save the picture and move on to the next step.

2 – Go Online and Look for an Image to Text Converter
Now, you need to open a browser and, in the search engine of your choice, look up “Image to text tool.”

This should show you a list of results. Choose any free tool from the list. Most of these image-to-text converters all follow the same design philosophy. So generic instructions will work for all of them.

Image to Text Converter
Image to Text Converter

Alternatively, if you are on a phone, you can search the same phrase on your particular OS’s market place: i.e., Google play store, or Apple Appstore. Then download one of the free apps.

Google Play Store
Google Play Store
3 – Upload Your Image to the Tool/App

Now, you need to upload the screenshot that you took into the tool or mobile app, whichever you are using.

This is as basic as simply copy-pasting the image into the tool’s/app’s interface. However, some tools and apps also have advanced options for inputting images such as:

  • Using a link to an online image as an input
  • Letting users browse their devices for an image
You should use the method that is the easiest for you to input the image. As an example, we will take the excerpt of our own post (you can use it for LinkedIn) and copy it using an OCR app on a phone and on an online tool.
OCR App
OCR App - Online Tool
Photo to Text Scanner App - Apps on Google Play
Photo to Text Scanner App

4 – Submit the Image and Get the Text Output

Once you have inputted the image into the app or tool, you have to confirm your decision to extract the text from it. The tool/app will take a few seconds to process the text, and then it will give you the text output.

Submit the Image
Online Tool
Scan Results
Mobile App

“This text is edit-able and copy-able. You can use it and post it on your own profile for sharing to improve its outreach. And that’s it. With the help of tools, you can forego manual transcribing and copy text from images quickly. We also saw that the same can be done with an image-to-text app.”

Conclusion

“We have shown you how to copy text from an image using either a mobile app or an online tool. While the title of our article may have implied that this method applies only to LinkedIn posts, you can actually use this for all kinds of articles that have anti-copy measures.”

“All the tools and apps we used in this demonstration are free to use and don’t require registration, either. So, you can follow along without any issues.

And before we leave this subject (LinkedIn), we need to say it: LinkedIn makes a great platform for businesspeople. Check out our other posts on LinkedIn’s advantages.“

Author Placeholder

By EMILY LUNA – Email: emilyluna072@gmail.com

Seven Tips for Staying on Task When on a Working Vacation

Seven Tips for Staying on Task When on a Working Vacation

Part blessing and part curse, but generally a delight regardless, a working vacation ticks all the right boxes for many a worker. On one hand, you get to enjoy your vacation while still producing results. On the other hand, you find yourself challenged to balance work and leisure, particularly if you travel with others. To help you stay on task and ensure your working vacation falls more on the blessing side, consider these seven tips.

1 – Set clear work hours

To avoid and imbalance of work and play, set clear work hours for yourself. By setting work hours, you plan leisure time accordingly. Clear working hours on a working vacation ensure you maintain a healthy work-life balance. With planning, a schedule allows you to enjoy your time off and traveling companions. Set clear working hours in these three ways:

  1. Establish a schedule: Create a work schedule that outlines your total allowable working hours and the times when you will be available for work-related tasks. Stick to your schedule as much as possible to avoid working outside of designated hours.
  2. Communicate with colleagues: Inform your colleagues about your working hours and let them know your availability to respond to messages and emails. Make sure to set expectations about your response time. And establish boundaries to avoid being overwhelmed with work tasks.
  3. Utilize technology: Use technology to your advantage to help manage your workload and avoid working outside of designated hours. Set up email filters or notifications to alert you only during work hours. Also, use productivity tools to help you stay on task and avoid distractions during designated working hours.

2 – Plan ahead for your working vacation

Before your vacation, make a list of tasks you need to complete as you travel. By outlining your tasks, you hit the ground running and stay focused on your work. Planning tasks helps you maximize a working vacation in several ways:

  1. Prioritization: By planning ahead, you prioritize work based on importance, urgency, and feasibility. This allows you to focus on the most critical tasks and complete them efficiently.
  2. Time management: Additionally, planning tasks helps your efficiency by allocating specific time blocks for work and leisure. This ensures that you complete work on time while also scheduling time for relaxation and pleasure.
  3. Reduce stress: To reduce stress, implement a clear plan for your tasks. By doing this, you accomplish your work in a more organized and relaxed manner.
  4. Increase productivity: With a clear plan in place, efficiency and productivity increase. Therefore, avoid wasting time on less important tasks and stay focused on completing priorities.

3 – Create a designated workspace

If you’re staying in a hotel or Airbnb, set up a designated workspace where you can work efficiently. If you do, you realize several benefits, including:

  1. Increased productivity: Once again, productivity carries a high value on a working vacation. When you designate a workspace, you separate your work life from your vacation life. Consequently, this increases focus as it reduces distractions by the various leisure activities and sights around you.
  2. Better work-life balance: By creating a designated workspace, you set specific hours for work. Stick to them, so there is time to enjoy your vacation fully without work guilt or work stress.
  3. Reduce stress: When you have a designated workspace, you reduce the stress of trying to find a place to work. Each time you plan to set up for work, you won’t seek out a new quiet space, nor spend time looking for the tools you need to complete your tasks.
  4. Improve organization: Once defined, your designated workspace keeps you organized as you have identified things you need to work such as wall outlets, access to refreshments, and a lovely, but not-too-distracting view.
Working Vacation designated workspace
Working Vacation designated workspace

4 – Disconnect from distractions

To begin, the goal of a working vacation is to balance work and leisure activities. Be sure to prioritize self-care and relaxation to make the most of your time off.

  1. Turn off notifications: The notifications from your phone easily rank as the simplest and most intrusive distractors. Turn them off when you sit down to work.
  2. Log out of social media:  While you work, log out of all social platforms, so you are not tempted to share a selfie or engage with a friend.
  3. Reduce the sensory distractions: 
    1. Next, consider using noise-canceling headphones to block out any distracting sounds.
    2. Lastly, don’t park yourself in a location where the view opens to a lot of activity that can pull your attention away from work.
Working Vacation Distractions
Working Vacation Distractions

5 – Take breaks

Just as in the office, while on a working vacation, take regular breaks during your work sessions.

  1. Work in increments: For example, set your timer for 45 minutes of focused, productive work. Then, take a 15-minute walk around the property to recharge your creative batteries.
  2. Schedule a coffee break:  For this, plan ahead to grab a coffee or refreshment after you complete a specific task. These little rewards balance your work and vacation pleasure in doses.
  3. Plan an activity: To increase your level of satisfaction, plan your workday around longer breaks for meals or leisure activities.

6 – Avoid procrastination

Put off the temptation to procrastinate. Instead, get your work done first thing in the morning. This way, you can enjoy your day without the weight of work hanging over you.

7 – Stay organized

Keep your workspace and schedule organized to maximize productivity and avoid wasting time.

Finally, set realistic goals for yourself. Don’t expect to complete all of your work in one day. Prioritize and set achievable goals so that you can stay motivated and on track.

The Working Vacation: A Vacay That Works

In conclusion, a working vacation can be a great way to get work done while still enjoying your time off. Honestly, many travelers who happen also to be workers find themselves doing a certain amount of work on their travels anyway.

They do this even without having declared the trip a “working vacation.” So, in some ways, calling it by its rightful name helps one take ownership of it. And make the most of it.

By setting clear work hours, planning ahead, creating a designated workspace, and disconnecting from distractions, you can stay on task and make the most of your vacation. While you plan your trip, check out our advice on making any business trip enjoyable. Safe travels!

Lively Little Ghost Town: Thurber, Texas

Lively Little Ghost Town: Thurber, Texas

Restaurant Reviews: Smokestack Restaurant, Thurber, Texas; New York Hill Restaurant, Thurber, Texas.

THURBER, TEXAS – There’s more here than meets the eye. If you count memories, anyway.

Today we serve up a two-fer. Two restaurant reviews in one blog post. Both restaurants lie in the same town. Now, will we strain belief when we say that the town is a ghost town?

Thurber, Texas: Where the Echoes Remain

According to most sources, Thurber, Texas, does carry the rep of being a for-real ghost town. Yes, there’s a little bit of human activity here, as the two restaurants attest. And then there’s the museum, known as the “W.K. Gordon Center for the Industrial History of Texas.” It occupies a structure that looks like a former schoolhouse.

But that’s pretty much it. The ghost-town label is deserved. All three of these landmark facilities in Thurber are visible to anyone passing through the locale lying just to the left and right of Interstate 20, at the 367 exit.

Population… 5?

The employees who staff these three facilities live in Mingus, which is about a mile north of Thurber. Or they live somewhere farther away and commute here. The population of Thurber, Texas, itself gets cited variously as 5, 8, or 10, depending on the source. Thurber amounts to hardly more than a strip of windy two-lane road that straddles the interstate.

While dining here at the Smokestack on one visit, I had the liver and onions. Not usual fare for me, nor usual fare in most eateries, for that matter. But this being Thurber, I opted for it, thinking it would have been a popular dish back in the town’s heyday.

A Savory Repast

The main dish came with brown gravy and was topped with sauteed onions. Mine came also with sides of sliced peaches, cottage cheese, and a yeast roll. My dining companion had the wood-smoked pork chop with white cheddar mac-and-cheese, broccoli-and-cauliflower, and a yeast roll as well.

Smokestack Restaurant Interior
Smokestack Restaurant Interior
Smokestack Restaurant Grilled Porkchop Meal
Smokestack Restaurant Grilled Porkchop Meal
Smoke Stack Restaurant liver and onions Meal
Smoke Stack Restaurant liver and onions Meal

The entrées were excellent. All the food here was especially good. Fresh, flavorful, and served with courtesy and alacrity, the dining here stands as some of the best we’ve encountered.

Thurber, Texas, Backstory

Here’s a squib printed in the Smokestack’s menu, under the heading “A Little History”:

“Welcome to beautiful downtown Thurber, Texas, pop. 5 and home to the Smokestack Restaurant since 1971. Thurber, once populated by more than 10,000, is known for its coal mining and brick production. This building was the company mercantile building and is one of the only remaining buildings original to Thurber. They sold everything from cribs to coffins and the three biggest sellers were beer, macaroni, and oysters. We hope you enjoy the food, atmosphere, and especially the history.”

Find them online at Facebook.com/ThurberSmokestack.

Then to New York Hill

On another visit, we took in the New York Hill Restaurant, which is situated on the south side of I-20 (the Smokestack lies on the north side), about halfway up New York Hill. Here, we had the special of the house, aka the New York Strip Steak, which came with baked potato and a roll. For the steak, we were given a nice cut—savory and satisfying.

Read about this one at ThurberNewYorkHill.com.

I liked New York Hill better for its atmosphere (although that is a close competition) and I liked the Smokestack better for its food.

New York Hill Restaurant Interior
New York Hill Restaurant Interior

Overlooked Museum with an Overlook

Thurber’s W.K. Gordon Museum, which, like the nearby restaurant, perches on New York Hill overlooking I-20, is an under appreciated attraction. Maybe that’s what you get when you put your museum in a ghost town. At any rate, we share these words from a webpage maintained by Tarleton State University (based in Stephenville, Texas), which manages the W.K. Gordon Museum: “The mission of the W.K. Gordon Museum and Research Center is to provide educational resources on the industrial history of Thurber and greater Texas, and to preserve, document and interpret that history and its impact on the people of Texas. “Thurber was one of the most important mine sites in Texas, a major manufacturer of paving bricks, and located near the oil field that helped make Texas a worldwide giant in petroleum production.”

Thurber, Texas: a True “Company” Town

And we close with this, also from Tarleton’s website: “The entire town of Thurber—every nail, shingle, and doorknob—was owned by the Texas and Pacific Coal Company. Residents lived in company houses, shopped at company stores, drank at company saloons, attended company schools, and worshipped in company-owned church buildings. “Many people traveled from around the world—including Italy, Poland, Ireland, and Russia—to live and work in Thurber. This immigrant influence helped create the unique environment of the community.”
Thurber, Texas
Thurber, Texas - Photo credit: By Wlovin - Own work, CC BY-SA 4.0

For more from TSU, see the TSU website.

Finally, a couple more sources, because Thurber has quite a history—one worth exploring:

Thurber, Texas Wikipedia page.

And Texas Coop Power carried a well written article on the ghost town.

10 Best Social Media Tools For Every Online Marketer

10 Best Social Media Tools For Every Online Marketers

Social media marketing is not an easy task. Social Media tools make the job easier. Reaching a large audience and building a significant following requires effort and consistency. It never happens overnight. There are many strategies one can employ, but no particular process that works for every business. To assist as you reach toward your business goals, employ some social media tools. They not only save you time, they save you money.

It goes without saying that one necessary element for your marketing efforts is reliable access to the internet. It is a hindrance to have a poor internet connection that stifles your ability to fulfill  your daily work load in the office or at home. One service to consider is Spectrum. Spectrum offers a simple plan with month-to-month billing, high speeds, and a personalized interface through My Spectrum. Once you’re set with dependable connection, you can build your social media marketing skills and use these tools best suited to move your business ahead.

Here we will discuss several of the best tools that you may employ to facilitate your social media marketing.

Buffer:

To begin, let’s look at Buffer. Buffer is a scheduling tool for different social media platforms that include LinkedIn, Google+, Pinterest, Facebook, and Instagram. It fills the social media feed with relevant posts without wasting time to find content. It lines up content in the queue in a schedule. It also provides three functionalities: publish, analyze, and reply.

Pricing:
Pricing starts from $6 per month for each social channel.

Hootsuite:

Next, we look at Hootsuite. Hootsuite handles and brings multiple social media accounts under interface. It enables businesses to follow their customers and interact with their brands. You may create a free Hootsuite account. Plus there is a paid version for collaboration with team members.

Pricing:
The price starts from $19 per month. It is for 1 user and 10 social media channels.

Social Status:

Another tool, Social status, is a reporting tool that helps social media marketers view detailed analysis of social media accounts. It offers four levels that include; profiles, ads, competitors, and influencers. Social status generates the reports for these levels. Social Status incorporates Facebook, Instagram, LinkedIn, and YouTube. It provides access to analytics dashboards for your social media accounts.

Pricing:
Plans are priced from $29 per month and it includes 10 social media channels.

Meet Edgar:

Now, another tool to examine is Meet Edgar. Want to manage your social media content? Meet Edgar manages traffic and re-sharing content. This tool is the content manager. It works for Facebook, LinkedIn, Twitter, and more. One benefit of Meet Edgar is that it boosts engagement by running the posts regularly. Additionally, it keeps the audience engaged with different types of content.

Pricing:
The monthly cost starts at$19 per month and entertains 3 social media accounts.

eClincher:

For social media marketers, publishing content is quite a task. eClincher is a tool for content publishing. It monitors reach, engagement, publishing, and listening. The eClincher process is easy to use and publishes the content repeatedly within time intervals.

Pricing:
The package price point begins from $59 per month and entertains 1 user with 10 social media channels.

Visme:

For consideration, Visme is a tool is designed to create visual content for various social media platforms. It provides the option to add graphics, videos, presentations, and all types of content to fit your brand strategy. It offers more than hundreds of templates, animated characters, and pictures along with the editor.

Pricing:
There are two options: $29 per month for designs and $59 per month for business plans.

Socialalert:

Next, look at Socialalert is the tool that keeps the main focus on the performance of all the accounts and channels. It helps to track the keywords and hashtags which help in the growth of the business. It engages the customers and targets the right audience by providing relatable content. It analyzes the posts, engagement, users, and top mentions that help the business.

Pricing:
Socailalert starts from $9.95 per month and entertains 2 accounts.

Tailwind:

Here again, this social media tool is geared towards Pinterest and Instagram users. It tells the best timing and occasions for the post to be shared to engage large customers. It offers schedule options for Instagram and Pinterest.

Pricing:
Tailwind pricing starts from $14.99 per month.

Post Planner:

It’s true, many people enjoy this popular tool. With the help of Post Planner, schedule content so it will be discovered. Post Planner supports the majority of the main social media networks.

Pricing:
Post Planner’s economical plans start from $4 per month for 3 profiles and 1 user.

Loomly:

Because of its integrations, Loomly is another popular tool for social media management. One of its advantages is that it integrates with Slack and Microsoft Teams. It is designed for branding and content development purposes.

Pricing:
Loomly’s pricing starts at $25 per month and entertains 10 profiles and 2 users.

Final words and Last Thoughts:

Summing it up, social media marketers should stay up to date with the latest things that are becoming trends and that people are interested in. Staying active and engaging makes the path a little easier. For managing the smoothest business and to get social media marketing in proper shape, these tools must be a part of social media marketing campaigns. It will increase the effectiveness and efficiency and give your name a boost on the platform and in monetary terms too.

For even more social media marketing, check out these related articles.

Comparison of Twitter Circles, Lists, and Communities

The Rise of Instagram Influencers: How They Became an Advertising Power

34 Best Social Media Marketing Tools in 2023 (socialchamp.io)

15 must-have social media marketing tools for 2022 – Biteable

12 Tips To Increase Reach And Get More Instagram Followers

12 Tips To Increase Reach And Get More Instagram Followers

Using Instagram for business can help you reach a wider audience, build an online community, and sell your products. But you need to find out how to get followers on Instagram. And you need to know the best ways to increase your Instagram reach and convert new followers to customers.

Previously, building a marketing strategy for Instagram posed few challenges. When you discovered the right time to post, all you had to do was stick to it. However, Instagram has changed since its early days. Now marketers find it harder to reach their target audience and promote their content. That’s why you should utilize the tools this platform has to offer business owners.

So, if you seek to boost your Instagram presence and organic reach, this post will be helpful.

12 Tips To Increase Instagram Reach

1. Avoid Fake Instagram Followers

At first, buying followers from a third party may seem reasonable to make your account look more legitimate. But this method proves counterproductive because of its shady nature. Why? Because when you purchase followers as a growth tactic, your followers will most likely consist of bots or fake and inactive accounts. What’s worse – your account can get flagged.

Instead, the smart choice means using an Instagram growth service focusing on growing organic Instagram followers. This way, you build real relationships with your followers, meaning more engaged followers in the long run.

2. Create An Instagram Content Strategy

A deliberate Instagram content strategy makes all the difference when it comes to your Instagram success. It keeps you on track and ensures you’ve outlined the goals you plan to achieve.

Creating a content strategy involves creating different content themes to engage your followers. If you want to increase awareness, try including Stories, contests, behind-the-scenes posts, and brand life features as part of your main content themes. If you need help creating content, work with a freelance copywriter.

Define your specific style and aesthetic. To help figure this out, ask yourself questions like:

  • What impression do I want to be seen and felt by my followers?
  • What brand’s style guide do I follow in terms of, for instance, writing captions?
  • What kind of hashtags should I use?
  • What types of photos, videos, and reels do I want to post?

You’ll need to establish a distinct and consistent brand voice through your content strategy.

3. Know Your Best Time To Post

Remember, time is of the essence. When it comes to making the most of your Instagram reach, gaining likes and comments immediately after posting matters greatly. If the initial round of engagement charts high, Instagram will have cause to move your post up in the feed. Examine Instagram Insights to see when your followers show greatest activity.

4. Try Instagram Reels

Instagram ReelsTo discover which posts enjoy most popularity with your audience, try experimenting with Reels. Your followers might enjoy discussing and sharing the entertaining Reels you share. In creating Reels, try these tips:

  • Make your Reels pop with the tools that Instagram includes, like editing tools, music, and visual effects. Every time the platform releases a new feature, you should use it to boost your exposure. So, maximize your reach by recording, editing, and adding effects from within the App.
  • In creating Reels, be sure that the first few seconds instantly pull in your viewers. To grab their attention, try using a sticker or a flashing piece of text somewhere on the image or video.
  • Use Q&As in your Reels to keep your followers coming back for more. End with a CTA to drive taps, and for them to leave questions for you, so you have an endless supply of content ideas.
  • Don’t hesitate to shout out or spotlight your community in your Reels. This is the fastest way to get people talking.

With Instagram Reels, find out what works for you and adjust your social content strategy accordingly.

5. Optimize Your Instagram Bio

Your bio stands out as the first thing people see when they visit your profile. So make an excellent first impression. You need to create a captivating Instagram bio to get others to follow you.

Therefore, you should communicate the compelling narrative of your brand in addition to the fundamentals, including your contact information and website URL. You won’t stand out by merely stating the type of business you have. Give them a reason to identify with and follow your brand.

6. Curate Visually-Appealing Content

Curate Visually-Appealing ContentCuration includes identifying excellent content. And since Instagram users just love good visual content, curate smart and appealing visual content. Use photos, videos, carousel posts, GIFs, infographics, illustrations, memes, or animations. Also, you provide readers a broader perspective by citing sources, including links, and adding insight.

In curating content, try these tactics.

  • Create a listicle that focuses on conveying an idea visually in just two to three lines to generate shares and comments. This listicle incorporates images (preferably 5-10) and GIFs.
  • Create curated how-to posts and tutorials that entertain and inform.
  • Feature up-and-coming design professionals or artists by inviting them to share their work on your Instagram profile. Just make sure you’re aware of copyright rules.

7. Utilize Instagram Analytics

Instagram analytics help you track progress, identify trends, and understand your target audience better. Use Instagram analytics to learn which hashtags get greatest usage, which photos receive the most interaction, and which times prove most popular for posting.

Wisely, employing information from useful metrics can help you focus on the most valuable Instagram growth hacks. And can set you up for success.

8. Use Branded Hashtags

Use Branded HashtagsUsing hashtags works as a tried and true method for reaching out to more people and gaining more Instagram followers. You should explore which hashtags enjoy popularity in your niche and which have relevance to your industry, brand, and content. Then, use a combination of these hashtags for your Instagram posts to connect with users who follow those hashtags.

9. Cross-post Across Facebook and Twitter

Use cross-posting as a time-saving tactic to allow you to share content with a broader audience without putting in the extra effort. This step helps for new brands that haven’t produced much content or brands with a limited marketing budget. By multi-purposing your content, you’re increasing the chances people will see and engage with it.

10. Start Meaningful Conversations With the Audience

Your Instagram captions allow you to engage your current audience and even encourage them to converse with you. So, why not take advantage of this opportunity?

You can use your Instagram captions to tag people, ask questions, and so on. The more you encourage your audience to express an opinion, the greater likelihood they will invite their friends to join in on the conversation.

Beyond sparking conversations yourself, get mileage by joining conversations started by others. Just find a popular conversation within your niche. When you join in and comment, people reading might check your profile and decide to follow you.

11. Check Out Competitors’ Efforts

To maximize organic reach and enhance brand health, employ competitive analysis. When you check out your competitors, you can stay updated with the trends in your industry.

Keeping an eye on your competitors helps you develop new ideas and find inspiration for your content strategy to grow more Instagram followers. More importantly, you’ll find out how you can gain an advantage over them.

12. Ask Questions In Your Posts

Ask Questions In Your PostsWhen you ask questions, your followers have a better chance of getting engagement. You can ask these questions through the caption of your post, through an Instagram Story with an emoji slider. Or through an Instagram story with a poll Or through asking your followers these questions directly through an Instagram Live video.

Some great examples of questions to ask are: 

  • Do you like…?
  • Would you buy…?
  • Which do you prefer…?
  • Have you seen our latest…?
  • This or that?
  • What year would you travel back to in time, and why?
  • What’s one thing you can’t live without?
  • What are you most thankful for today?
  • What’s the one thing you do for everyone?
  • Who inspires you every day?
  • What was your dream job as a kid?
  • Are you a cat or a dog person?
  • What’s your superpower?
  • What’s the best compliment you ever gave?

Be aware that people generally enjoy naming their favorites in any category. And they love to share about themselves. As you get to know your audience better, you will find ways to ask questions that tap into their interests.

Increase Your Reach

The ideal strategy for increasing your reach and growing Instagram followers involves taking the time to understand your audience, create content that encourages engagement, and strategically use the platform’s features. Be consistent in working to meet your audience’s expectations.

You can’t build an organic Instagram following overnight, but if you have the right mindset, you can.

For more advice on using Instagram for business marketing, see these Jemully Media articles.

Author: Sheila Kickstarter - sheila@kicksta.co

How to Develop Apps on Android Through an Android Bootcamp

How to Develop Apps on Android Through an Android Bootcamp

If you have wanted to develop your ideas and turn them into apps, you may have already considered attending an android bootcamp. An android bootcamp can help you develop your ideas. More, it can help you turn your ideas into a fully functional user-friendly app. Bootcamps vary with regards to what they offer, as well as to when and why. Establishing what matters most to you, as well as to your app, will help you select the right bootcamp and aid your app development.

Finding the Best Bootcamp

You might find that multiple bootcamps exist. Some of these exist online, while others take place in the real world. When it comes to finding the best fit for you and your app, do your research. Look at what past participants have said about the bootcamp. Does their feedback indicate that their knowledge improved from being part of an android bootcamp?

Also think about what type of app you want to create and develop. Then decide if the bootcamp can (or will) focus on this. Weigh the various offerings, keeping your specific needs in mind, to help make that decision a little easier.

Understand Best Practices

You want your app to be awesome. And you want to make sure it is competitive. To ensure this happens, you need to understand and follow best practices at all times. Hands-on bootcamps, and even virtual bootcamps, will help you understand what best practices you should be following and applying to your app. They will demonstrate how best practices can help you build user trust within your app, and help you build a strong and positive reputation.

Top Tip: Look at what other bootcamps developers and creators may have used (and when). If you have basic coding skills, you may find the bootcamp you are looking at is too elementary for your needs. Try reaching out to other developers and see what they learned from bootcamp attendance.

Having an Action Plan for Your Apps

Once you have selected the best bootcamp for your app, start working on an action plan. What do you want to achieve for your app? And what area of development would you like to focus on? For instance, are you going to focus on functionality, or on ease of use and access? When you have an action plan for the development of your app, you stay firmly in command of what you want to achieve. When you are developing apps, it can be easy, without a plan, to lose sight of your goal.

Creating a Development Timescale

A bootcamp will help you focus your efforts. Also, it will help you create a workable and realistic development timescale. Developers must carefully gauge how much time they need to complete a project. They must do this before committing to the job. But just as important, they must budget and track their time, to avoid so-called “scope creep.” To stay within time constraints, you need to make use of a development timescale. This can then be applied to any coding project you undertake. Establish what you want to do, and by when, with your app. This timescale will help you turn your vision into reality.

Oh, and when you have become the proud parent of a new app, nurture it with the promotion it deserves. Get a head start on that with this “Simple Guide to Business Promotion.”

Book Review “Start Your Own Business” by Rieva Lesonsky

Book Review "Start Your Own Business" by Rieva Lesonsky


When you decide to start your own business you set yourself to one of life’s great challenges. Launching a business can be both exciting and daunting. It requires dedication, hard work, and a strong understanding of what it takes to be successful. The book Start Your Own Business by Rieva Lesonsky offers valuable insights and practical advice on how to start and grow a successful business. 

Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company. GrowBiz focuses on small business and entrepreneurship. The company also publishes the blog SmallBizDaily.com. Prior to starting GrowBiz Media, Lesonsky served as editorial director of Entrepreneur magazine. 

Steps to Start Your Own Business In what follows, we will outline some of the key points covered in the book.

  1. Identifying a profitable business idea: One of the first things Lesonsky emphasizes in the book is the importance of identifying a profitable business idea. The author stresses the importance of researching the market. She stresses the need to understand the competition. And she urges that you consider your skills and interests when choosing a business. Lesonsky also covers the importance of testing your business idea before investing significant time and money into it.
  2. Developing a business plan: A comprehensive business plan is essential for success. Lesonsky provides step-by-step guidance on how to develop a business plan. These include advice on how to identify your target market, set goals and objectives, and create a financial plan. She also advocates for regularly reviewing and updating your business plan to ensure that you stay on track.
  3. Marketing and sales: Lesonsky covers the various marketing and sales strategies that can be used to promote your business. She discusses the importance of building a brand and creating a strong online presence. We appreciated the fact that she recognizes the tools that social media and email marketing afford for reaching your target market. She also covers traditional marketing methods, such as print and broadcast advertising. And she provides practical advice on how to develop a successful sales strategy.
  4. Financing: Starting a business often requires significant investment. Lesonsky covers the various financing options available to entrepreneurs. She discusses the pros and cons of traditional bank loans, venture capital, and crowdfunding. Moreover, she provides advice on how to secure funding for your business.
  5. Building a team: Lesonsky highlights the importance of having a strong team in place to support your business. She covers the key steps to finding and hiring the right employees. You’ll find discussion of the importance of providing training and support to help those employees succeed. And the author knows and extols the virtues of managing your employees effectively, including setting clear expectations, providing feedback, and recognizing and rewarding success.

What Others Have Said About Start Your Own Business

Checking out the sentiment on GoodReads, one finds this to be a popular book with 166 readers who gave the book a rating of 3.73 out of 5 stars.

“A must-read book on entrepreneurship for knowledge workers and aspiring entrepreneurs.”  – Lori G., GoodReads

“A good introduction to what it takes. However, this book is rather too thick in my opinion, and is perhaps too broad to be truly useful. This book covers all types of businesses from store front services to manufacturing to bars to software concerns and more.”  – Josh R., GoodReads

Incidentally, another book we have reviewed and that we found valuable for entrepreneurs (albeit in an indirect fashion) is The Tipping Point, by Malcolm Gladwell. 

the bottom line

Start Your Own Business by Rieva Lesonsky is a helpful resource for anyone looking to start and grow a successful business. The book covers the key points that entrepreneurs need to consider. These range from identifying a profitable business idea to securing financing and building a strong team. Whether you are a first-time entrepreneur or an experienced business owner, this book provides valuable insights and practical advice to help you succeed.

Comparison of Twitter Circles, Lists, and Communities

Comparison of Twitter Circles, Lists, and Communities

Twitter Circles, Twitter Lists, and Twitter Communities collectively give users three different approaches to organizing and managing their followers. Each feature has its own advantages and disadvantages. Understanding the differences between them helps you determine which one works best for you. Read on for our look at Twitter Circles, Twitter Lists, and Twitter Communities and a breakdown of their differences.

Twitter Circles

Twitter Circles, a feature introduced in 2010, allowed users to categorize their followers into groups. Then the platform discontinued the feature in 2011. They resurrected Circles in 2022 as a way to send Tweets to select people. And to communicate messages to a smaller crowd. (In other words, smaller that one’s total follower base.)

Today’s version of a Twitter Circle allows you to select the followers in your Circle. Then, only the individuals you’ve added to the Circle can engage with the Tweets you share in the Circle. A Twitter Circle makes an efficient way to keep track of specific groups of people. Use it for coworkers, clients, vendors, business prospects, friends, or family. For detailed information, use this link to About Twitter Circle from Twitter’s Help Center.

Key Things to Note about Twitter Circle.

  1. Only One Twitter Circle –  You can only have one Twitter Circle. So you must choose which group of your followers gives you, and them, the greatest benefit from this special kind of treatment.
  2. Limited Number of People – Twitter limits the number of people in your Circle to 150.
  3. Twitter Circles are Private – Only people currently in your Twitter Circle will see your Circle tweets.

Twitter Lists

Twitter Lists give you a handy way to organize the Tweets in your timeline. Think of it this way. The feed you see on your Home page comes from any and all of the accounts you follow. The restricted feed that we call a List gives you a stream of tweets from just selected accounts. You can assign as many accounts as you want to any particular feed.

Many Twitter users customize their Lists by categorizing them according to topic. Meanwhile, others categorize their Lists by groups. And still others use a combination of both topical Lists and groups Lists. To organize a List by groups, some users combine business contacts on one List, news sources on another List, and influencers on yet another List. The folks at Follows.com see the potential value in creating Twitter Lists. “[Twitter Lists] can be quite valuable in the right context and with the right purpose.”

Check out the full list of ins and outs of Twitter Lists on the Twitter Help Center.

Key Things to Note about Twitter Lists.

  1. Twitter Lists are Private – Twitter designates Lists as “private” by default. But you can make them public if you want others to find them and, possibly, follow them.
  2. You can discover new Lists – Twitter suggests Lists that may interest you. Twitter sends you a prompt to “Discover new Lists.” If you like the List, you may choose to Follow that List.
  3. You can Have Multiple Lists – Unlike Twitter Circles, Twitter Lists allows you to set up multiple Lists.
  4. Lists Organized For You – As you compile multiple Lists, Twitter serves up a directory of your Lists at your command. You simply click the one you want to arrive at a feed of just the tweets from the members of that particular List.

Communities on Twitter

Twitter created something called Twitter Communities, a new feature introduced in 2020. Twitter Communities serve public groups centered around a specific topic or theme. These groups allow Twitter users to connect with others who share their interests, discuss topics, and share content. Similar to Facebook groups, Twitter Communities bring people together around a shared interest. If you would like to set up a Community on Twitter, use this link to visit the Help Center.

Key Things to Note about Twitter Communities.

  1. Twitter Users Themselves Create Twitter Communities. Similar to Groups of Facebook, or LinkedIn, Twitter Communities get their start when individuals create one around a particular topic.
  2. Twitter Communities have Admins and Moderators – Admins and Moderators within Twitter Communities exercise responsibility for accepting members into the Community and enforcing the Community rules.
  3. Community Tweets – The Tweets in Community can be seen by anyone on Twitter. They are not private Tweets like within Twitter Circles. However, only members of the Community can engage and participate in the discussion.
Jemully Media Twitter Comparison
Jemully Media Twitter Comparison

Comparison of Twitter Circles, Lists, and Communities

Twitter Circles, Twitter Lists, and Twitter Communities all have their own benefits, but they also have some key differences.

Twitter Circles allow private groups with private conversations between you and the people you have added to your Twitter Circle. According to How To Geek, “Twitter Circle is simply a way to limit who sees your tweets. The big difference is the visibility rules.”

Meanwhile, Twitter Lists are a great way to manage your Twitter feed and keep track of specific groups of people. Lists also simplify the firehose of messaging on Twitter by breaking it into more topical streams. Private by default, Twitter Lists can be made public if you would like to share your list with others. Twitter Lists do not allow for discussion or community building like Twitter Communities do. But still, Twitter Lists provide you a way to organize your stream of Tweets into categories.

Twitter Communities, on the other hand, are a great way to connect with others who share your interests and discuss topics. That’s because Twitter Communities, being public, allow for greater engagement and community building. However, if you’re looking to keep your Twitter activity private, Twitter Communities may not be the right choice for you.

Conclusion

In conclusion, Twitter Circles, Twitter Lists, and Twitter Communities give you three different features that allow you to organize and manage your Twitter followers. Each feature has its own advantages and disadvantages, and it’s important to understand the difference between them to determine which one is right for you. Whether you’re looking to manage your Twitter feed, connect with others, build a community, or more effectively use Twitter for business, a Twitter feature exists to help you do it.

7 Ways to Implement a Pillar-Based Content Marketing Strategy

7 Ways to Implement a Pillar-Based Content Marketing Strategy

Pillar-based content marketing strategy follows a systematic approach to creating and delivering content designed to achieve specific marketing goals. This strategy employs the concept of creating a “pillar” or a central theme or topic. That pillar becomes the foundation for all the content that a business creates and distributes. Content creators take the pillar content and break it down into subtopics. Then, the subtopics, once developed, complete the desired result of creating a hierarchy of content. This hierarchy serves to educate prospects, engage them, and eventually convert them into customers.

First, Some Background

We can dive into some specific ways you can employ a pillar-based content marketing strategy. But first we should review the idea of content marketing in general. We’ll benefit from an understanding of the overall purpose and goals of content marketing.

Content marketing takes a strategic marketing approach focused on creating and sharing valuable, relevant, and consistent content. Done right, this will attract and retain a clearly defined audience.  Ultimately, it drives profitable customer action. Content marketing seeks to educate, inform, entertain, and nurture an audience, rather than solely promote a product or service.

Content marketing builds a strong relationship by providing your audience with media that addresses their needs, interests, and pain points. Further, it establishes the marketer or brand as a trusted expert in their field. This comes to fruition through employment of a variety of content formats. These include blog posts, videos, social media posts, infographics, e-books, and more.

Benefits of Pillar-Based Content

Now down to some specifics. A pillar-based content strategy benefits your site through the diversity of content created around a pillar topic. When you link internally between these pieces, search engines begin to recognize your site for its authority and they improve your page rank accordingly. The primary topic becomes what we call the pillar page. In the example below, the “Business Law” page acts as the pillar, or broad topic content page. The supporting, or, as frequently termed, “cluster content,” is the more narrow-focused content under the subject of Business Law. As Neil Patel, digital marketing guru, remarks, “Don’t be confused by the term “cluster content.” It’s basically just content that focuses on narrow topics related to the pillar page.”

Jemully Media law firm pillar-based content marketing example
Jemully Media law firm pillar-based content marketing example

Here are 7 ways businesses can implement a pillar-based content marketing strategy:

  1. Identifying the pillar topic: The first step in creating a pillar-based content marketing strategy calls for identifying the central topic or theme. This theme serves as the foundation for all the content. This topic should closely relate to the products or services that the business offers and should hold interest among the target audience.
  2. Creating subtopics: Once the pillar topic has been identified, decide on subtopics that can create a hierarchy of content. These subtopics ought to closely relate to the pillar topic and provide more in-depth information on specific aspects of the central theme.
  3. Developing a content calendar: A content calendar will ensure that the content gets created and distributed on a consistent basis. The content calendar should include the type of content to create, the target audience, the delivery channel, and the due date for each piece of content.
  4. Creating pillar content: The pillar content functions as the cornerstone of the pillar-based content marketing strategy. This content provides a comprehensive overview of the central topic and will educate and engage the target audience. Examples of pillar content include eBooks, whitepapers, webinars, and infographics.
  5. Creating cluster content: Cluster content consists of a series of related pieces of content calculated to provide more in-depth information on a specific aspect of the central topic. Examples of cluster content include blog posts, videos, and podcasts.
  6. Creating cornerstone content: Cornerstone content consists of articles of content that serves as a resource for the target audience. This content should provide valuable information on the central topic and should be designed to inspire trust and establish the business as an authority in the industry. Examples of cornerstone content include case studies, research reports, reference material, and tutorials.
  7. Promoting the content: The final step in the pillar-based content marketing strategy is to promote the content to the target audience. This can be done through a variety of channels including email marketing, social media, and paid advertising.

Pillar-based Content Builds Authority

To sum it up, a pillar-based content marketing strategy serves as a powerful tool for businesses looking to build trust and establish themselves as an authority in their industry. By creating a central theme or topic and breaking it down into a hierarchy of content, businesses create a consistent and effective content marketing strategy that achieves specific marketing goals.

Why Oilfield Services Companies Need to Use Social Media

Why Oilfield Services Companies Need to Use Social Media

A mainstay of the oilfield, the oilfield services sector, finds itself today in a highly competitive market. Especially in the prolific Permian Basin of West Texas and S.E. New Mexico. The rise of digital marketing and the increasing prevalence of social media has brought new means of messaging. And also brought new channels on which to compete. 

Oilfield Services Have Much to Gain

But oilfield services in the Midland/Odessa region of Texas’ Permian Basin and in the Hobbs, N.M., area of the Permian can profit from this trend. Opportunity beckons for forward thinkers ready to evolve and embrace the power of social media to grow their businesses. Consider some of the advantages (below) of adding a social media marketing effort to your business strategy.

  1. Oilfield Services Need a Big Reach
    To begin with, social media provides a platform for oilfield service companies to reach a wider audience, beyond their traditional marketing methods. By creating and maintaining a strong online presence, service companies target new and existing customers in the key locales of the region (Midland, Texas; Odessa, Texas; and Hobbs, N.M.), as well as customers across the country. With millions of active users on platforms like Facebook, Twitter, and LinkedIn, oilfield service companies have a vast audience to engage with and promote their services to.
  2. OFS Companies Need a Strong Online Reputation
    Social media brings oilfield service companies another advantage by building a strong online reputation. For example, social media provides an opportunity to showcase services, expertise, and commitment to the industry. By sharing valuable information and updates on industry developments, companies demonstrate their knowledge and position themselves as leaders in the field. Social media also allows customers to easily provide feedback and share their experiences with the company, which can be leveraged to improve their services and build a positive reputation in the market.
  3. Get Enhanced Customer Engagement
    Creating a direct and personal connection between oilfield service companies and their customers furnishes another valuable benefit from active participation in social media . By responding to customer inquiries and comments on social media, companies demonstrate their commitment to customer satisfaction and improve customer engagement. By creating engaging content, such as interactive graphics or callouts of newsworthy industry trends, oilfield service companies provide customers with a better understanding of their services and products.
  4. Cost-Effective Marketing for Oilfield Services
    Looking for cost-effective marketing options? Fortunately, social media marketing fills the bill. Oilfield service companies can tap a large audience and build their brand while keeping costs reasonable. Unlike traditional marketing methods, such as print and radio advertising, social media marketing costs are comparatively low. Thus, social media marketing makes sense for companies of all sizes. Additionally, with the ability to target specific demographics, such as location and interests, oilfield service companies can ensure that their marketing efforts are reaching the right audience, thereby increasing their return on investment. Of note, there are several factors that impact the cost of your social media management. Knowing these factors  as you plan your social media keeps your marketing expenditures on budget.

From our experience, oilfield service companies in the Midland and Odessa areas of the Texas Permian Basin, and in the Hobbs area of the New Mexico Permian, gain much by embracing social media marketing to stay competitive and grow their business. For some who are doing it right on social media, check out Integrity Wireline, Halliburton, and Nabors.

Social Media for Oilfield Services

Social media delivers the ability to reach a wider audience, build a strong online reputation, enhance customer engagement, and provide cost-effective marketing. We recommend you harness the power of this marketing tool to succeed in the oil and gas industry.