Business Blogs: 12 Major Benefits (& Blunders)

Business blog feature image

Business blogs are gaining attention for being the invaluable marketing tool that industry leaders have believed them to be for some time now. One of the first questions business leaders ask regarding a blog is, “What’s the ROI?” Valid question. With enough successful business blogs paving the way, there is growing research to answer it with impressive percentages.

The biggest benefit — the one pretty much all the other benefits point to — is driving traffic to your website. Blogging offers more long-term bang for your buck than any other traffic-increasing method (like paying for Google ads).

Let us show you what we mean. Here’s a breakdown of the benefits a business blog provides its company, along with some backing statistics and tips for best practices.

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Twitter Video Rollout

Twitter Video feature

I think we have all been waiting for this one. It might even be worthy of a drum roll… Twitter recently rolled out its new capability, Twitter video. You can now shoot, edit, and post videos directly from your mobile Twitter application. This feature is long overdue, and we are so excited that it is finally here!

Twitter video allows users to capture up to 30 seconds worth of video, much like Instagram, and it is simple to use. Posting Twitter video works just like posting a photo, and if you use iOS, you can post videos you have already shot.

Twitter video is more efficient than the previous option of posting via an external link, like Youtube or Vine. That is so 2014, y’all! This new facet expands the variety of opportunities for businesses trying to reach their current and potential customers through Twitter.

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3 Psychological Principles for Social Media Marketing

psychological principles in social media
By looking at some basic psychological principles, we form insight into how to make social media work for marketing.

The German philosophers Max Wertheimer, Wolfgang Kohler and Kurt Koffka founded Gestalt psychology, which argues that human behavior can’t be truly understood by only looking at a few components of behavior. Instead, one must look at the whole individual. This line of thinking created a series of laws that illustrate the way people perceive the world. What these laws conclude is that humanity generally views the world as meaningful and complete, not as series of individual parts.

The Gestalt principles, which break down human perception into 8 laws of receptivity, are called the Laws of Perceptual Organization. The 3 psychological principles that apply best to marketing in social media will help businesses connect with their audiences in a more direct and meaningful way.

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Social Media Growth: Get Connected

social media growth Jemully Media

Social media growth is a hot topic among marketers, no doubt. Business owners from all kinds and sizes of companies are asking the question, how do we do it? Gurus are filling up the blogosphere with how-to’s and tips for social media growth. And now the ability to measure ROI for online marketing is growing, which simply makes it easier to validate.

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Got Video? Jemully Media to the Rescue!

video illustration

Venom. The Dark Phoenix. Loki. Green Goblin. Magneto. Lex Luthor. The Joker.

Villains. Supervillains, even, from the comic book world. These super-powered enemies are easier to spot than our nemeses in the business world. Since we’re not on the watch for Doctor Doom, what should small businesses watch out for in 2015? Hint: it has to do with custom videos.

The real danger is that your web presence will go unnoticed. Custom videos have been a huge deal for awhile now, and they are expected to be a major trend in 2015. Why? Because they are so darn effective. Online marketing needs video as much as Batman needs Robin.

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10 Lessons for Online Marketing from our Friends on FRIENDS

10 Online Marketing Lessons from our Friends on FRIENDS

“So no one told you life was going to be this way (clap clap clap clap)
Your job’s a joke, you’re broke, your love life’s DOA…”

America’s favorite FRIENDS, Joey, Chandler, Ross, Monica, Rachel, and Phoebe, have some valuable lessons for us when it comes to the world of content marketing or business blogging. So if you feel like your company’s online presence is always stuck in second gear, then read on. We’ll be there for you.Continue reading

6 Smart Tips for Brand Storytelling in Social Media

The art of storytelling in online marketing.

Social marketing through brand storytelling is about connection. So, you’re a business owner and you’ve got a killer product. Do people know about you? More so, do people believe in your brand?

On social media people share videos, details about their lives, recipes, and advice on anything from what removes carpet stains to which pediatrician has a good reputation. These snippets are pieces of our respective stories. And therefore, the most successful online marketing occurs through storytelling, which connects your audience and your brand.

Finding out what will motivate your audience to connect (and stay connected) to you requires some forethought and research. It takes more than merely posting frequently about your business.

 

“Too many brands continue to fail at convincingly placing what they have to offer inside the lives of the people they are trying to reach.” —Mark Di Somma, Branding Strategy Insider

 

But this is what brand storytelling does. So, how do you place your brand inside people’s lives?

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Color Psychology in Web Design and Online Marketing

As web designers, we know color schemes are critical to appealing to your target audience. In our post “5 Reasons You Need a New Website Design” we reference a study that shows people form their first impression about a business within 3 seconds viewing the website. In 2-3 seconds you don’t have time to register content, but instantly you see the colors.

Color psychology studies how color affects human behavior.  Since our reactions to color are largely subconscious, it is an intricate subject that is difficult to qualify. Skeptics of color psychology say that our reactions to colors are too subjective to classify; also, our responses vary due to gender, culture, personal experiences, and even moods. While these inconsistencies make research inconclusive, there are still studies that show that there is more to color selection than meets the eye.

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Is Facebook for Business Worth It? 4 ROI Tracking Tips

Is Facebook for business helping you grow ?

If you’re a business owner, you’ve probably asked these questions, at least once: Should I be on Facebook? Why? Will I get any real conversions from it? We are constantly engaged in conversations with each other and with clients about the importance and the role of social media in business. This article is a great read and got our wheels turning. You have to think differently about ROI when it comes to Facebook for business. Let us show you why – and how to make the most of it.

#TweetableTakeaway (if you just want the bottom line):

Facebook ROI’s are different from that of traditional marketing and other online marketing like Google Adwords. Learn to use it to your advantage.

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