“So no one told you life was going to be this way (clap clap clap clap)
Your job’s a joke, you’re broke, your love life’s DOA…”
America’s favorite FRIENDS, Joey, Chandler, Ross, Monica, Rachel, and Phoebe, have some valuable lessons for us when it comes to the world of content marketing or business blogging. So if you feel like your company’s online presence is always stuck in second gear, then read on. We’ll be there for you.Continue reading
Social marketing through brand storytelling is about connection. So, you’re a business owner and you’ve got a killer product. Do people know about you? More so, do people believe in your brand?
On social media people share videos, details about their lives, recipes, and advice on anything from what removes carpet stains to which pediatrician has a good reputation. These snippets are pieces of our respective stories. And therefore, the most successful online marketing occurs through storytelling, which connects your audience and your brand.
Finding out what will motivate your audience to connect (and stay connected) to you requires some forethought and research. It takes more than merely posting frequently about your business.
“Too many brands continue to fail at convincingly placing what they have to offer inside the lives of the people they are trying to reach.” —Mark Di Somma, Branding Strategy Insider
But this is what brand storytelling does. So, how do you place your brand inside people’s lives?
As web designers, we know color schemes are critical to appealing to your target audience. In our post “5 Reasons You Need a New Website Design” we reference a study that shows people form their first impression about a business within 3 seconds viewing the website. In 2-3 seconds you don’t have time to register content, but instantly you see the colors.
Color psychology studies how color affects human behavior. Since our reactions to color are largely subconscious, it is an intricate subject that is difficult to qualify. Skeptics of color psychology say that our reactions to colors are too subjective to classify; also, our responses vary due to gender, culture, personal experiences, and even moods. While these inconsistencies make research inconclusive, there are still studies that show that there is more to color selection than meets the eye.
If you’re a business owner, you’ve probably asked these questions, at least once: Should I be on Facebook? Why? Will I get any real conversions from it? We are constantly engaged in conversations with each other and with clients about the importance and the role of social media in business. This article is a great read and got our wheels turning. You have to think differently about ROI when it comes to Facebook for business. Let us show you why – and how to make the most of it.
