The concept of “social media strategy” is not new. Facebook, the flagship of social networking worldwide, has already been around longer than a decade. Since the inception of the Internet, people have used the web to make purchases, express opinions, and share content. For an artist, “media” means such things as wood, watercolor, and celluloid. For a journalist, media includes print, radio, and television. As social creatures, our media for interacting with one another include Facebook, Twitter, Pinterest, and all the other platforms made possible through the magic of the Internet. Looking at it this way, it’s fair to say that the Internet has been used for social media all along.

Just as commercialization occurred in earlier eras of the Internet, businesses are coming in droves to sit at the table of social media. The food is there, but feasting can be difficult for businesses that don’t know where to start. At Jemully Media, we’ve seen that social media and especially forming a social media strategy can be confounding for uninitiated business owners. How can something be simultaneously so personal and impersonal?

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