Why You Might Desperately Need Brand Management Clean-up

Now that social media is the place for marketing, businesses need an increased focus on consistency in brand management.

We see it all the time–social media profiles for the same business contain varying and confusing information. Facebook will have one logo, while Twitter shows a different one. Their LinkedIn hasn’t been updated in months or there is a link for an March special and it’s June.

Which profile is up to date? Are these social media profiles for the same business or separate ones?

You do not want customers to ask these questions. You want current and complete social media profiles to further your brand identity. Ours is a world of fast clicks and quick scrolls, and instant brand recognition is imperative.

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6 Smart Tips for Brand Storytelling in Social Media

The art of storytelling in online marketing.

Social marketing through brand storytelling is about connection. So, you’re a business owner and you’ve got a killer product. Do people know about you? More so, do people believe in your brand?

On social media people share videos, details about their lives, recipes, and advice on anything from what removes carpet stains to which pediatrician has a good reputation. These snippets are pieces of our respective stories. And therefore, the most successful online marketing occurs through storytelling, which connects your audience and your brand.

Finding out what will motivate your audience to connect (and stay connected) to you requires some forethought and research. It takes more than merely posting frequently about your business.

 

“Too many brands continue to fail at convincingly placing what they have to offer inside the lives of the people they are trying to reach.” —Mark Di Somma, Branding Strategy Insider

 

But this is what brand storytelling does. So, how do you place your brand inside people’s lives?

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5 Reasons You Need a New Website Design

We look at a lot of websites. You could say that we are websiteseers. And we’ve noticed there’s a whole category of websites out that are somewhere between good and bad. Let’s call them the Bachelor Pad websites. A bachelor pad site is fully functional (so it’s not totally bad), but it’s so generic and unimpressive that it’s not good. You could say these sites need a “woman’s touch.” Some may only need touching up, but some need a completely new website design, and stat!

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