The Google Knowledge Panel is often called your “Google Business Profile”. Regardless of which label you choose to give it, you will want to claim it for your business.
How do you find it? Whenever you’re on Google.com doing a search and you type the name of a company into the search bar and hit “enter,” the results you get back will often include something called a “Knowledge Panel.” Displaying somewhere on your computer or device screen, the Google Knowledge Panel is a box of information about that particular business. The basic panel is assembled by Google and includes location and contact information, a photo of the street view of the business, and a link to the business’s website.
Google describes the Panel in this way:
Knowledge panels are information boxes that appear on Google when you search for entities (people, places, organizations, things) that are in the Knowledge Graph. They are meant to help you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web.
Knowledge panels are automatically generated, and information that appears in a knowledge panel comes from various sources across the web.
First, you need the panel because is that it is highly visible real estate on Google’s search results page. The images it displays and the box around the panel draw the attention of the user’s eye. If Google creates and displays a panel for your business, you’d be crazy not to take advantage of the opportunity to provide accurate, complete and optimized information that could bring you new leads.
The second reason is equally important. There is a good chance that verifying your location will have a positive impact on your company’s SEO and local search results. (To learn more about SEO, read our article about a five-step process for SEO success.)
After you verify your listing, you will see additional features that are available only to verified businesses. Here are some suggestions for getting the most out of Google’s business panel.
- Pictures (or videos) – To show a potential customer what your business is like, add images showing the inside/interior of your location and some pics of your staff. Photos of your facility’s exterior, or of the grounds, can be helpful, too, for some businesses.
- Posts – We recommend adding short posts of 150-350 characters to your company’s panel. The posts can be up to 1,500 characters, but brief is often better. This is one more place on the web where your content marketing can live and work for you.
- Services – Highlight your business, services, and the benefits you provide to your customers.
- Reviews – When you have a happy customer, ask him to give you a Google review on your business panel. These reviews are quickly spotted by potential customers and could work in your favor to bring you leads.
- Hours – Let your customers know when you are open so they will be encouraged to call or drop by.
- Q & A’S – Use the panel to answer questions for and by potential customers.
- Facebook Reviews – Google gives value to a business’s social media presence. Here on the knowledge panel, Google displays the review/rating from your Facebook followers.
Playing the Google Game
Google commands 92 percent of the search engine market worldwide. Playing nicely with Google is to your advantage as a business. Some things, like exactly how Google weighs and measures your website for their search engine algorithm, are a highly guarded secret. Google lets you know some general things you can do to improve your SEO performance, but they keep the details to themselves.
On the other hand, Google business panel is one area of the Google universe in which you can have some control. Don’t waste an opportunity to shine on the Google results page and make a great first impression to those who search. Claim and optimize your knowledge panel today!
If you need help to claim, optimize, and maintain your business profile on Google, just give us a shout and we will take care of it for you.