We look at a lot of websites. You could say that we are websiteseers. And we’ve noticed there’s a whole category of websites out that are somewhere between good and bad. Let’s call them the Bachelor Pad websites. A bachelor pad site is fully functional (so it’s not totally bad), but it’s so generic and unimpressive that it’s not good. You could say these sites need a “woman’s touch.” Some may only need touching up, but some need a completely new website design, and stat!
Most anyone can write a blog, but it takes mindful finesse to consistently deliver quality content that hits SEO marks and is entertaining. (Click to tweet.)
As we push forward into the business year, we are intent in continuing our self-education, that is, learning and exploring all things related to our craft of inbound marketing and social media. This week ,we spent some time refreshing our knowledge around writing quality blog content.
Blog content writing is both simple and complicated. Although we’ve been writing for ourselves and our clients for some time, it’s always a good idea to refresh even the basics. Problogger has extensive lists of ideas for keeping it quality and getting your blog seen. He’s shared some of my favorite blogging tips. Check them out!
One of the most common questions I am asked by business owners is, “Do we really need a blog?” The answer is YES. Yes because of Google. Yes because your potential customers have questions about your products that you need to be answering. Yes, because static, rarely-updated, brochure-ware websites are dead. I think they’ve been dead for some time now, but Google really put the final nail in the coffin with its latest algorithm change that emphasizes the value of (and the need for) fresh content. Google Wants Fresher Search Results. Continue reading
