It’s 2018, and we want to help you make it great. At Jemully, working with small and medium-sized businesses (and being one ourselves), we know how challenging it can be to market yourself. Stay tuned here are we roll out our slate of Year End/New Year coverage.
It’s still early in the year, which means it’s still the right time to test the waters of self-improvement. Last year, we had an extensive list of 17 Digital Marketing Problems To Tackle in 2017. That list holds up pretty well, so feel free to give it a skim if you are looking for specific pointers. Today, we want to focus on how to best maximize your team for marketing purposes. The realm of digital marketing comprises several jobs and responsibilities, and it’s pretty difficult to keep tabs on everything if you also have the responsibility of running the day-to-day. So here are a few tips for marshaling your team in ways that allow you, as a company, to effectively market yourself even when you don’t have the time.
Identify Your Team’s Strengths
Taking a moment to recognize the strengths and weaknesses of your team will help you to get organized. If you have a large team (or any team at all), you will have the luxury of drawing from a larger pool of strengths. Even if it’s you and you alone, understanding what you do well or poorly can provide you a starting point when your to-do list feels overwhelming.
Consider using Tom Rath’s StrengthsFinder2.0 which will tell you your top 5 personality traits, and what they mean in terms of personal strengths and weaknesses. You can obtain a full report beyond your top five for an added fee. Having each member of your team take the test as well will show you the best abilities of your roster; your organizers, chart-makers, discussion leaders, achievers, etc. Knowing what everyone does best is the most efficient way to assign tasks that will get done right.
Delegate According To Strength
Different people have different strengths. This means a group of people should have a pretty diverse set of strengths and really be able to cover a lot of ground in a workplace. This sounds like a no-brainer, but you might be surprised by how often people struggle with tasks they are ill-suited for. This is all made much easier when you know the specific strengths of your team members. Making time for this process saves time in the long run by preventing projects from going nowhere after being handed off. For example, if you need to take new company photos, or manage a social media account, don’t hand either of those tasks off to a tech-averse team member. As a team, take advantage of strengths rather than succumbing to weaknesses. Small teams will always be at a disadvantage compared with larger ones in this regard, but that just makes it all the more important to emphasize everything your team does well and minimize those that are more draining.
Are you trying to break into Instagram, but don’t have a Instagram maven on staff? For some tasks, there might not be a team member who is a natural fit. These situations give us the opportunity to experiment with different approaches by having a different team member handle the task for a week or two at a time. Maybe no one person has the ideal expertise, but after a few people have given it a try, you will have some data that shows what worked best. Taking a look at the effectiveness of three different approaches should pave a path toward improvement that the rest of the team can follow.
Research New Processes
Do you ever have an idea that you’d love to research, but ultimately never get around to? We all do. Next time, if it’s an idea that will help your business, assign the research to a team member. We all know someone who has a knack for finding great information and presenting it well. The act of assigning the research to someone else means the idea has now been shared. The idea is no longer subject to its originator’s forgetfulness or procrastination.
Share Your Findings
When you learn something new that will benefit your business or your team, share it in your next meeting! Research is meant to be shared, so once you’ve conducted your own, or asked a team member to help, make time for the findings to be shared with the entire team. Learning and development are great for morale, and it has the added benefit of raising the quality of work or the processes used to create the work. Don’t hoard your knowledge, share it!
Share Progress and Facilitate Cooperation
Work environments involving teamwork stand to gain a lot from individuals keeping their co-workers updated on the state of their workload. Especially when multiple team members are involved in a single project, it is important for everyone to have an idea of what others are working on. Open communication about tasks and workloads helps everyone to prioritize their projects and work more efficiently. Have you ever been waiting on a teammate to finish working on something so you could step in and take care of your part? If you already knew that this project was running a little behind, then you’d know you had extra time to work on something else, instead of wasting time or stewing over hard feelings.
Make It A Resolution
Few things in a workplace are as valuable as a well-rounded team firing on all cylinders, but teamwork can also be tricky. Try implementing these concepts to improve the overall communication, efficiency, and integration of your team. Let us know if you have any other tried-and-true methods. We want to hear from you!